Anchor Financial

Anchor Financial primarily advises individual retail clients and provides discretionary asset management and retirement-plan services, including ERISA 3(38) investment-manager arrangements. The firm typically constructs portfolios using mutual funds and exchange-traded funds and also offers access to third‑party manager programs through a named TPM.

Anchor Financial takes discretionary authority to implement portfolios based on client goals, time horizon and risk tolerance, employing fundamental, technical and charting analysis and conducting periodic (typically quarterly) account reviews. When appropriate the firm recommends and monitors a Third Party Manager (Gradient Investments, LLC); clients placed with that TPM are billed under the TPM’s fee schedule and Anchor Financial receives an ongoing portion of the TPM’s advisory fees.

Noteworthy aspects include a material affiliation with an insurance business (The Medicare Exchange), where firm principals devote substantial time and may receive insurance commissions — a relationship the brochure discloses as a conflict of interest and says is mitigated by procedures and disclosures. It is also uncommon for a firm of this size (about $5.75 million in advisory assets and no reported high‑net‑worth client base) to offer ERISA 3(38) services and to act as an exclusive referrer to a TPM, arrangements that can affect how clients access sub‑advisory programs.