Amuni Financial, Inc. logo

Amuni Financial, Inc.

Updated today

Client assets under management

$193,784,000

Clients

283

21% high-net worth

Advisors

12

of 21 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

24

Very Low

Average account size

$684,749

About

Amuni Financial, Inc. provides portfolio management and wrap-fee advisory programs to individuals, high‑net‑worth clients, trusts, estates, and charitable organizations, managing roughly $195 million for about 283 clients across 12 advisors. The firm also operates as a registered broker‑dealer and a licensed insurance agency, offering brokerage execution, insurance product sales, and multiple sponsored advisory programs.

AMUNI uses a fundamental, long‑term investment approach and constructs portfolios from mutual funds, ETFs, stocks, bonds, and other securities, often engaging outside money managers and allowing clients to impose written investment restrictions. Clients may elect discretionary or non‑discretionary arrangements and choose between fee‑based and commission‑based accounts; the majority of regulatory assets (about $158.8M) are managed on a non‑discretionary basis rather than discretionary.

The combination of broker‑dealer activity, licensed insurance sales, and a predominance of non‑discretionary assets distinguishes AMUNI from most multi‑team peers and gives rise to potential conflicts of interest (for example, commission compensation on insurance products, compensation tied to securities‑based loan programs, and economic benefits from its clearing relationship). The firm partners with a national clearing agent for custody and execution, sponsors multiple wrap/UMA programs, and does not operate a standalone financial planning service.

Client services

Portfolio management Selection of other advisers Educational seminars or workshops
Financial planning services available through clearing agent agreement

Expertise

Annuities Active portfolio management

Fee options

Percentage

$10,000 - $25,000: up to 2.00% annually (FundSource Program, includes outside manager fee) $10,000 - $10,000: 2.50% annually (Personalized UMA Single Strategy, includes outside manager fee) $15,000 - $15,000: 2.50% annually (Personalized UMA Custom Blend, includes outside manager fee) $200,000+: 2.50% annually (Personalized UMA Optimal Blends, includes outside manager fee) $50,000 - $2,000,000: 2.50% annually (Customized Portfolios program) $25,000+: up to 3.00% annually (Asset Advisor Program) $25,000+: up to 1.75% annually (CustomChoice Program) $50,000+: up to 3.00% annually (PIM - Private Investment Management Program) $100,000+: up to 2.05% annually (Private Advisor Network Program; outside manager fee in addition)

Commissions

Brokerage commissions and transaction fees apply in brokerage accounts; commissions received on sales of load and low-load mutual funds, ETFs, and fixed income securities.

Other

Account minimum: $10,000 Minimum fee: All accounts are subject to a minimum fee; specific minimum fee amounts are not disclosed. Fee-only: Advisory fees based on percentage of assets under management; no commissions for advisory accounts.

Main office location

Amuni Financial, Inc.

720 Second Ave S

St Petersburg FL 33701, United States

Number of offices

2

Most active in

Arizona · Arkansas · Florida · Georgia · Louisiana · Maryland · Michigan · New Hampshire · New York · Ohio · Pennsylvania · Texas · Virginia · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Richard G

Series 63, Series 65

Little Rock, AR

Amuni Financial, Inc.

Richard Giffin is a financial advisor with Amuni Financial, Inc. in Little Rock, Arkansas, holding Series 63 and Series 65 licenses and bringing 36 years of industry experience. He has been with American Municipal Securities, Inc. since 1993. Amuni Financial, Inc. provides portfolio management and advisory services to individuals, high-net-worth clients, trusts, estates, and charitable organizations. The firm employs a fundamental, long-term investment approach and manages approximately $159.7 million in regulatory assets through a team of 11 advisors.

Annuities Active portfolio management
user avatar

Jay L

Series 63, Series 65

St. Petersburg, FL

Amuni Financial, Inc.

Jay Lake is a financial advisor at Amuni Financial, Inc. with 38 years of industry experience. He has been associated with American Municipal Securities, Inc. since 1990. Jay holds Series 63 and Series 65 designations. Amuni Financial, Inc. provides portfolio management and advisory services to individuals, high-net-worth clients, trusts, estates, and charitable organizations. The firm employs a fundamental, long-term investment approach and offers both discretionary and non-discretionary account management through a team of 11 advisors.

Annuities Active portfolio management
user avatar

Michael P

Series 63, Series 66

St. Petersburg, FL

Amuni Financial, Inc.

Michael Petagna is a financial advisor with Amuni Financial, Inc. in St. Petersburg, FL, holding Series 63 and Series 66 licenses and bringing 16 years of industry experience. He has worked at American Municipal SEC since 2010. Outside of finance, he serves as an authorized representative for an aviation transportation company and is a managing member of a management company for a second home. Amuni Financial, Inc. provides portfolio management and advisory services to individuals, high-net-worth clients, trusts, estates, and charitable organizations, managing approximately $159.7 million in assets through a team of 11 advisors. The firm employs a fundamental, long-term investment approach tailored to client objectives and risk tolerance and offers both discretionary and non-discretionary account management.

Annuities Active portfolio management
user avatar

Jack C

Series 66

St. Petersburg, FL

Amuni Financial, Inc.

Jack Crawford is a financial advisor at Amuni Financial, Inc. in St. Petersburg, FL, holding a Series 66 designation with two years of industry experience. Prior to joining Amuni Financial in 2023, he worked at Hope College from 2019 to 2023 and at Carmel Clay Public School from 2006 to 2019. Amuni Financial, Inc. manages approximately $159.7 million in regulatory assets for individuals, high-net-worth clients, trusts, estates, and charitable organizations. The firm employs a fundamental, long-term investment approach and offers fee-based portfolio management and wrap fee programs tailored to individual client objectives and risk tolerance.

Annuities Active portfolio management
user avatar

Robert H

Series 63, Series 65

Little Rock, AR

Amuni Financial, Inc.

Robert House is a financial advisor with Amuni Financial, Inc. in Little Rock, AR, holding Series 63 and Series 65 credentials and bringing 39 years of industry experience. He has been with American Municipal Securities, Inc. since 2001. Outside of his advisory role, he holds a life insurance license in Arkansas. Amuni Financial, Inc. serves individuals, high-net-worth clients, trusts, estates, and charitable organizations with portfolio management and advisory programs. The firm employs a fundamental, long-term investment approach tailored to client objectives and risk tolerance, managing approximately $159.7 million in regulatory assets through a team of 11 advisors.

Annuities Active portfolio management
user avatar

Mark D

Series 63, Series 65

St. Petersburg, FL

Amuni Financial, Inc.

Mark Donohue is a financial advisor with Amuni Financial, Inc. in St. Petersburg, FL, holding Series 63 and Series 65 licenses and bringing 47 years of industry experience. He has worked at American Municipal Securities, Inc. since 1980. Donohue is also a licensed insurance agent in Florida, authorized to sell non-securities insurance products. Amuni Financial, Inc. serves individuals, high-net-worth clients, trusts, estates, and charitable organizations, managing approximately $159.7 million in regulatory assets across a team of 11 advisors. The firm employs a fundamental, long-term investment approach and offers fee-based portfolio management and wrap fee programs that include mutual funds, ETFs, stocks, bonds, derivatives, and annuities.

Annuities Active portfolio management
user avatar

Jonathan B

Series 65, Series 66

St. Petersburg, FL

Amuni Financial, Inc.

Jonathan Bailey is a financial advisor at Amuni Financial, Inc. in St. Petersburg, FL, holding Series 65 and Series 66 licenses with 12 years of industry experience. He has been with American Municipal SEC since 2014. Amuni Financial, Inc. provides portfolio management and advisory services to individuals, high-net-worth clients, trusts, estates, and charitable organizations. The firm employs a fundamental, long-term investment approach and offers fee-based portfolio management and wrap fee programs that include a broad range of investment products.

Annuities Active portfolio management
user avatar

Alan M

Series 63, Series 66

St Petersburg, FL

Amuni Financial, Inc.

Alan Marsh is a financial advisor with Amuni Financial, Inc. in St. Petersburg, FL, holding Series 63 and Series 66 licenses and bringing 13 years of industry experience. He has been with American Municipal SEC since 2012. Marsh is also a licensed insurance agent in Florida, authorized to sell non-securities insurance products within his firm's scope. Amuni Financial, Inc. manages approximately $159.7 million in regulatory assets for individuals, high-net-worth clients, trusts, estates, and charitable organizations through a team of 11 advisors. The firm employs a fundamental, long-term investment approach and offers both discretionary and non-discretionary portfolio management, including access to outside money managers and a range of investment products.

Annuities Active portfolio management
user avatar

John S

Series 63, Series 66

Little Rock, AR

Amuni Financial, Inc.

John Satterfield is a financial advisor at Amuni Financial, Inc. in Little Rock, AR, holding Series 63 and Series 66 licenses with 40 years of industry experience. He has worked at American Municipal Securities, Inc. since 1993. Outside of advisory work, he is a co-owner of Clout Services LLC, a package delivery business. Amuni Financial, Inc. manages approximately $159.7 million in assets for individuals, high-net-worth clients, trusts, estates, and charitable organizations. The firm employs a fundamental, long-term investment approach and offers fee-based portfolio management and wrap fee programs tailored to individual client objectives and risk tolerance.

Annuities Active portfolio management
user avatar

David P

Series 66

St. Petersburg, FL

Amuni Financial, Inc.

David Polkinghorn is a financial advisor with Amuni Financial, Inc. in St. Petersburg, FL, holding a Series 66 designation and 12 years of industry experience. He has worked at American Municipal SEC since 2015. Polkinghorn is also a licensed insurance agent in Florida, authorized to sell non-securities insurance products. Amuni Financial, Inc. serves individuals, high-net-worth clients, trusts, estates, and charitable organizations with portfolio management and advisory programs. The firm employs a fundamental, long-term investment approach and offers fee-based management including mutual funds, ETFs, stocks, bonds, derivatives, and annuities.

Annuities Active portfolio management
user avatar

Jared A

Series 63, Series 66

St. Petersburg, FL

Amuni Financial, Inc.

Jared Abelman is a financial advisor with Amuni Financial, Inc. in St. Petersburg, FL, holding Series 63 and Series 66 licenses and bringing 18 years of industry experience. He has worked at American Municipal SEC since 2010. Outside of his advisory role, Abelman serves as Vice Chairman of Gulf Coast Cares, overseeing the management of an endowment, and as Treasurer of Project Prosper Inc., an organization promoting financial literacy and microloans to recent immigrants. Amuni Financial, Inc. provides portfolio management and advisory services to individuals, high-net-worth clients, trusts, estates, and charitable organizations, managing approximately $159.7 million in regulatory assets through a team of 11 advisors. The firm employs a fundamental, long-term investment approach tailored to client objectives and risk tolerance, offering both discretionary and non-discretionary account management.

Annuities Active portfolio management
user avatar

Larry F

Series 63, Series 65

Little Rock, AR

Amuni Financial, Inc.

Larry Furrer is a financial advisor at Amuni Financial, Inc. with 45 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at American Municipal Securities, Inc. since 1993. Outside of his advisory role, he serves as secretary-treasurer for the Kiwanis Club in Little Rock, Arkansas. Amuni Financial, Inc. manages approximately $159.7 million in regulatory assets for individuals, high-net-worth clients, trusts, estates, and charitable organizations. The firm employs a fundamental, long-term investment approach, offering fee-based portfolio management and wrap fee programs with a range of investment products and educational resources.

Annuities Active portfolio management
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