Ameritas Advisory Services, LLC logo

Ameritas Advisory Services, LLC

Updated today

Client assets under management

$13,158,090,937

Clients

29,363

3% high-net-worth

Advisors

536

of 797 employees

Firm type

Enterprise

300-3,000 advisors or >$30B in AUM

Clients per advisor

55

Low

Average account size

$448,118

About

Ameritas Advisory Services provides fee-based investment management, financial planning, and a range of retirement-plan advisory services to individuals (including high‑net‑worth clients), corporations, employer‑sponsored retirement plans, and other institutional clients. The firm offers both discretionary and non‑discretionary programs, including wrap and non‑wrap solutions, model portfolios, third‑party subadvisers, and ongoing financial planning and consulting.

Investment services are delivered through a mix of in‑house model portfolios and third‑party managers, with options to manage subaccounts inside fee‑based variable annuities and variable universal life policies on a discretionary basis (the Adviser Managed Variable Products program). The firm’s platform approach includes co‑advisory relationships, managed model series (such as the AIS and Constellation offerings), use of third‑party technology and custody platforms, and programs to manage held‑away retirement assets.

Distinctive features include the firm’s integration with Ameritas affiliates: its broker‑dealer affiliate acts as a municipal securities dealer, municipal advisor and underwriter (a relationship the adviser discloses and restricts to avoid conflicts), and the adviser has affiliations with an affiliated investment adviser that provides institutional and pension services. The adviser also works with financial institutions (including banks and credit unions) and operates programs that interact with bank deposit sweep arrangements and insurer‑issued variable products, arrangements the firm discloses and oversees as potential conflicts of interest.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Annuities Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management

Occupation focus

Founder/Business Owner Retired

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Fee options

Fixed

Flat fees for financial planning and consulting services, typically collected 50% in advance and 50% upon delivery

Percentage

$0 - $250,000: Up to 2.00% $250,001 - $500,000: Up to 1.75% $500,001 - $750,000: Up to 1.50% $750,001 - $1,000,000: Up to 1.25% $1,000,001 - $3,000,000: Up to 1.00% $3,000,001+: Negotiable or as low as 0.75% depending on program

Commissions

Commission-based compensation may apply for variable insurance products sold through affiliated broker-dealer AIC

Project-based

Hourly financial planning fees up to $500/hour

Other

Account minimum: Varies by program; see specific program minimums below Minimum fee: Minimum annual program fees such as $40 or $50 depending on program Fee-only: Financial planning and consulting fees charged as hourly fees up to $500/hour or flat fees; one-time or ongoing basis

Main office location

Ameritas Advisory Services, LLC

5900 O Street

Lincoln NE 68510, United States

Number of offices

248

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Mark S

ChFC®, Series 63

Omaha, NE

Ameritas Advisory Services, LLC

Mark Saferstein is a financial advisor with Ameritas Advisory Services, LLC, holding the ChFC® designation and Series 63 license, and has 41 years of industry experience. He has been with Ameritas Advisory Services since 2021 and has longstanding roles at Ameritas Life Insurance Corp, Central Financial Services, and Ameritas Investment Corp. He is also licensed as an independent insurance agent to sell fixed insurance products. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to individuals, charitable and corporate entities, and retirement plans, offering fee-based asset management and fiduciary advice through a combination of model portfolios, third-party sub-advisers, and custom strategies.

Annuities Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Retired
user avatar

Damon T

ChFC®, Series 66

Peoria, IL

Ameritas Advisory Services, LLC

Damon Tomeo is a financial advisor with Ameritas Advisory Services, LLC, holding the ChFC® designation and Series 66 license, with five years of industry experience. He previously worked at The ISI Companies and has been with Ameritas and its affiliated entities since 2021. Outside of his advisory role, he partners with a tax services firm on some clients and is involved in managing a family-owned rental real estate LLC. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to individuals, charitable and corporate entities, and retirement plans. The firm offers fee-based asset management, financial planning, and retirement plan consulting through a range of strategies and affiliated investment adviser representatives.

Annuities Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Retired
user avatar

Michael S

Series 63, Series 65

Lincoln, NE

Ameritas Advisory Services, LLC

Michael Shoemaker is a financial advisor with Ameritas Advisory Services, LLC, holding Series 63 and Series 65 licenses and having 38 years of industry experience. He has worked at Ameritas Investment Corp. since 1998 and was previously affiliated with Abbott Shoemaker Financial, LLC. Outside of his advisory work, he is involved in personal investments in vintage cars and lifestyle-related businesses such as restaurants and bars. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to individuals, charitable and corporate entities, and retirement plans. The firm offers fee-based asset management, retirement-plan advisory, and fiduciary services, utilizing model portfolios, third-party sub-advisers, and customized strategies.

Annuities Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Retired
user avatar

Kevin O

Series 66

Metairie, LA

Ameritas Advisory Services, LLC

Kevin O'Brien is a financial advisor with Ameritas Advisory Services, LLC, holding a Series 66 designation and 18 years of industry experience. He has worked with Ameritas Advisory Services since 2021 and has longstanding affiliations with Acacia Financial Group and related Ameritas entities dating back to 2010. Outside of his advisory role, O'Brien serves as treasurer on the board of the Rummel Alumni Association and is vice president of the OTMAC Athletic and Social Club. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to individuals, charitable and corporate entities, and retirement plans. The firm offers fee-based asset management, fiduciary advice, and retirement-plan consulting through a combination of model portfolios, third-party sub-advisers, and custom strategies.

Annuities Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Retired
user avatar

Ross B

Series 65

Boca Raton, FL

Ameritas Advisory Services, LLC

Ross Brenner is a financial advisor with Ameritas Advisory Services, LLC, holding a Series 65 credential and 14 years of industry experience. His prior roles include positions at Valic Financial Advisors, Primerica Advisors, and Guardian Life Insurance Co of America. He is also involved with Arrow Wealth, where he participates in marketing and business planning activities. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to a diverse client base, including individuals, charitable and corporate entities, and retirement plans. The firm offers fee-based asset management, retirement-plan advisory, and custom strategies through both discretionary and non-discretionary approaches.

Annuities Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Retired
user avatar

Hayden F

Series 63

Watertown, NY

Ameritas Advisory Services, LLC

Hayden Freeman is a financial advisor with Ameritas Advisory Services, LLC, holding a Series 63 designation and nine years of industry experience. He has worked with multiple affiliated firms, including United Professional Advisors, United Wealth Advisors Group, and Ameritas Investment Corp. Freeman is involved in retirement and estate education planning and assists clients with rollovers and life insurance needs. Ameritas Advisory Services, LLC offers investment advisory and financial planning services to individuals, charitable and corporate entities, and retirement plans, utilizing model portfolios, third-party sub-advisers, and custom strategies. The firm provides both discretionary and non-discretionary portfolio management and places a significant emphasis on retirement-plan advisory and fiduciary services for plan sponsors and participants.

Annuities Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Retired
user avatar

Jennifer B

Series 66

New Orleans, LA

Ameritas Advisory Services, LLC

Jennifer Buzzeo is a financial advisor with Ameritas Advisory Services, LLC, holding a Series 66 designation and over 21 years of industry experience. She has been with Ameritas Advisory Services since 2021 and has concurrent roles at Wealth Solutions LLC, Ameritas Investment Corp, Ameritas Life Insurance Corp, and United Wealth Advisors Group LLC, where she serves as Vice President of the Financial Planning Division. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to individuals, charitable and corporate entities, and retirement plans, offering fee-based asset management, retirement-plan advisory, and fiduciary advice through a combination of model portfolios, third-party sub-advisers, and custom strategies.

Annuities Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Retired
user avatar

Christopher R

Series 63, Series 65

San Ramon, CA

Ameritas Advisory Services, LLC

Christopher Riel is a financial advisor with Ameritas Advisory Services, LLC, holding Series 63 and Series 65 credentials and 12 years of industry experience. He has worked with firms including Golden Gate Wealth and Tax Partners, Riel Financial, and David White & Associates, where he is a partner. In addition to his advisory roles, he is licensed as an independent insurance agent for selling fixed insurance products. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to individuals, charitable and corporate entities, and retirement plans. The firm offers fee-based asset management, retirement-plan advisory, and fiduciary advice through a combination of model portfolios, third-party sub-advisers, and custom strategies.

Annuities Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Retired
user avatar

Scotty H

Series 63, Series 65

Germantown, TN

Ameritas Advisory Services, LLC

Scotty Hendricks Jr. is a financial advisor with Ameritas Advisory Services, LLC, holding Series 63 and Series 65 credentials and 11 years of industry experience. His career includes roles at New York Life Insurance Company, Eagle Strategies, and Freedmen's Financial Group. Outside of advising, he serves on several nonprofit boards, including the United Way of the Mid-South and Junior Achievement of Memphis and the Mid South, and volunteers as a youth sports coach. He is also the author of "What Our Parents Forgot to Teach Us About Money" and participates as a commissioner on the Germantown Board of Education. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to individuals, charitable and corporate entities, and retirement plans. The firm offers fee-based asset management, retirement-plan advisory, and fiduciary services through affiliated representatives, utilizing model portfolios, third-party sub-advisers, and custom strategies.

Annuities Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Retired
user avatar

Bryan T

Series 63, Series 65

Franklin, TN

Ameritas Advisory Services, LLC

Bryan Thompson is a financial advisor with Ameritas Advisory Services, LLC, holding Series 63 and Series 65 licenses and bringing 12 years of industry experience. He has been with Ameritas Advisory Services since 2021 and has longstanding roles at Ameritas Life Insurance Corp and Ameritas Investment Corp dating back to 2013. In addition to his advisory work, Thompson is the CEO of Thompson Financial Group, which provides financial services and payroll processing. Ameritas Advisory Services, LLC offers investment advisory and financial planning services to individuals, charitable and corporate entities, and retirement plans. The firm delivers a range of fee-based asset management and retirement plan advisory services through affiliated representatives, utilizing model portfolios, third-party sub-advisers, and custom strategies.

Annuities Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Retired
user avatar

David S

Series 63

West Chester, PA

Ameritas Advisory Services, LLC

David Small is a financial advisor with Ameritas Advisory Services, LLC who holds a Series 63 designation and has 36 years of industry experience. He has been with Ameritas Advisory Services since 2021 and has also worked with Ameritas Life Insurance Corp and Ameritas Investment Corp since 2003. Outside of his advisory role, he is licensed as an independent insurance agent and is a joint owner of a vacation rental property in the Dominican Republic. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to individuals, charitable and corporate entities, and retirement plans. The firm offers fee-based asset management, retirement-plan advisory, and utilizes model portfolios, third-party sub-advisers, and custom strategies, serving clients on both discretionary and non-discretionary bases.

Annuities Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Retired
user avatar

Michael H

Series 63, Series 65

Houston, TX

Ameritas Advisory Services, LLC

Michael Hipson is a financial advisor with Ameritas Advisory Services, LLC, holding Series 63 and Series 65 credentials and bringing 30 years of industry experience. He has worked at Ameritas Advisory Services since 2021 and is also affiliated with Ameritas Investment Corp and Ameritas Life Insurance Corp. Since 1996, he has served as president of Hipson Benefits LLC, a business that sells health, dental, life, and ancillary insurance lines to small businesses. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to individuals, charitable and corporate entities, and retirement plans. The firm offers fee-based asset management, retirement-plan advisory, and fiduciary services, relying on model portfolios, third-party sub-advisers, and custom strategies.

Annuities Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Retired
user avatar

Anna P

Series 63, Series 65

Melville, NY

Ameritas Advisory Services, LLC

Anna Pulgiano is a financial advisor with Ameritas Advisory Services, LLC, holding Series 63 and Series 65 credentials and 15 years of industry experience. She has worked at Ameritas Advisory Services since 2021 and has held roles at Ameritas Investment Corp, Acrisure, Lincoln Financial Advisors, and Union Benefit Planners. Pulgiano is also an agent with Acrisure, the parent company of Union Benefit Planners and Group Benefits & Administration. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to individuals, charitable and corporate entities, and retirement plans. The firm offers fee-based asset management, retirement-plan advisory, and fiduciary services, utilizing model portfolios, third-party sub-advisers, and custom strategies, with a focus on plan sponsors and participants.

Annuities Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Retired
user avatar

Greggory G

Series 66

Overland Park, KS

Ameritas Advisory Services, LLC

Greggory Glass is a financial advisor with Ameritas Advisory Services, LLC, holding a Series 66 designation and 12 years of industry experience. He has worked with Ameritas Investment Corp and Walla Street Wealth Management, Inc. since 2013, providing financial planning, investment management, and risk management services for individuals and businesses. Ameritas Advisory Services, LLC offers investment advisory and financial planning services to a diverse client base, including individuals, charitable and corporate entities, and retirement plans. The firm delivers fee-based asset management, retirement-plan advisory, and fiduciary services through affiliated representatives using model portfolios, third-party sub-advisers, and custom strategies.

Annuities Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Retired
user avatar

Amanda R

Series 66

Appleton, WI

Ameritas Advisory Services, LLC

Amanda Ross is a financial advisor with Ameritas Advisory Services, LLC, holding a Series 66 designation and 15 years of industry experience. Her prior work includes roles at Ameritas Investment Company, AEGIS Financial, Woodbury Financial Services, OneAmerica Securities, American United Life, Packerland Brokerage Services, and SII Investments. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to individuals, charitable and corporate entities, and retirement plans. The firm offers fee-based asset management, retirement-plan advisory, and fiduciary services, utilizing model portfolios, third-party sub-advisers, and custom strategies, with a focus on both individual and institutional clients.

Annuities Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Retired
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