American Trust Investment Services Advisory, Inc.

American Trust Investment Services Advisory, Inc. serves individual investors (including both high‑net‑worth and non‑HNW clients), retirement accounts, trusts, estates, corporations and other entities and reports roughly 51 client relationships with about $5.52 million in assets under management. The firm provides predominantly non‑discretionary portfolio management, access to discretionary third‑party money managers, periodic financial planning and estate services, and asset‑monitoring for products such as variable annuities and employer‑sponsored plans.

ATISAI’s investment process emphasizes a bottoms‑up fundamental screening to assemble portfolios tailored to each client’s risk profile, offering strategies such as aggressive growth, sector rotation, dividend/growth, income and diversified asset‑allocation approaches. For non‑discretionary accounts the firm discusses and seeks client approval prior to trading, while discretionary authority is used when clients engage third‑party or selected managers that ATISAI vets and oversees.

The firm operates with a network of related entities that affects how advice and execution are delivered: it is affiliated with a broker‑dealer (American Trust Investment Services, Inc.), an insurance agency (American Trust Insurance Group), and other registered advisers (including Chicago Capital Management Advisors and Asset Strategies, Inc.), and it shares fee arrangements with some third‑party managers. That combination of broker‑dealer and insurance affiliations alongside a predominance of non‑discretionary client relationships and incidental hourly estate‑planning services distinguishes its operating model from many peers in the supported‑firm category.