American Financial Advisors, LLC.

American Financial Advisors, LLC provides discretionary investment supervisory services and comprehensive financial planning to individual clients (including both non‑high‑net‑worth and high‑net‑worth individuals) as well as corporate and business clients, and offers retirement plan/401(k) portfolio management. As of 12/31/2025 the firm reported approximately $950 million in assets under management and serves roughly 816 client relationships.

The firm employs a model-driven, asset allocation approach with four target models (Aggressive, Moderate, Conservative, Ultra Conservative) and uses fundamental, technical, cyclical and qualitative analysis to inform portfolio construction. Portfolios are implemented primarily with mutual funds and ETFs (including Dimensional Fund Advisors funds) and are managed on a discretionary basis; option, margin or short strategies are noted as occasional exceptions rather than routine tactics.

Noteworthy among peers, the firm combines nearly $1 billion in AUM with a relatively small advisory staff, resulting in unusually high AUM‑per‑advisor and client‑per‑advisor ratios, which corresponds with heavier reliance on standardized models and custodial/institutional platforms for execution and reporting. The brochure also discloses operational particulars that prospective clients should note, such as use of DFA funds (which have limited direct public access) and the firm’s policy not to vote client proxies.