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American Financial Advisors Inc

Updated today

Total assets under management

$1,279,425,880

Total clients

799

53% high-net worth

Total advisors

6

of 8 employees

Firm size

Team

4-10 advisors or $500M+ in AUM

Average clients per advisor

133

Average account size

$1,601,284

About

American Financial Advisors is a team-based registered investment adviser serving individual and high‑net‑worth clients, retirement accounts, and plan sponsors with asset management, financial planning, and 401(k) consulting services. The firm manages client portfolios primarily on a non‑discretionary basis and reports over $1.2 billion in non‑discretionary assets under management, so clients retain final approval for allocation changes.

The firm emphasizes a passive, asset‑class approach delivered through model portfolios implemented with no‑load, low‑cost index and asset‑class funds, including access to Dimensional Fund Advisors strategies that are not broadly available to retail investors. Portfolios are governed by written Investment Policy Statements, reviewed regularly, and periodically rebalanced (typically quarterly), with trading coordinated centrally through the firm’s trading system and a qualified custodian.

Distinctive features include the firm’s uncommon reliance on non‑discretionary management combined with a formal program of participant education and group workshops for retirement plans, which the brochure highlights as a regular service. The firm also advises on specific funding strategies such as securities‑backed lines of credit and includes multiple team members with aviation industry employment or support businesses, factors that shape certain client demographics and service capabilities.

Client services

Financial planning Portfolio management Educational seminars or workshops

Expertise

Passive / index investing Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Executive

Fee options

Fixed

Financial planning fixed fees ranging from $325 to $5,000

Percentage

$0 - $1,000,000: 1.08% annually $1,000,001 - $2,000,000: 0.88% annually $2,000,001 - $5,000,000: 0.73% annually $5,000,001+: 0.58% annually

Commissions

Insurance commissions received by certain advisors for insurance products sold (not by the firm)

Project-based

$325/hour for professional services and $175/hour for staff time

Other

Fee-only: Financial planning fixed fees ranging from $325 to $5,000; hourly fees of $325/hour for professional services and $175/hour for staff time

Main office location

American Financial Advisors Inc

1031 W Morse Blvd., Ste. 110

Winter Park FL 32789, United States

Number of offices

3

Most active in

Alabama · Arizona · California · Colorado · Connecticut · Florida · Georgia · Idaho · Illinois · Indiana · Louisiana · Maryland · Massachusetts · Michigan · Minnesota · Missouri · Nevada · New Hampshire · New Jersey · New York · North Carolina · Ohio · Oklahoma · Oregon · Pennsylvania · South Carolina · Tennessee · Texas · Utah · Virginia · Washington · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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