Alpha Wealth Management And Planning LLC logo

Alpha Wealth Management And Planning LLC

Updated today

Client assets under management

$300,806,000

Clients

473

51% high-net worth

Advisors

6

of 8 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

79

High

Average account size

$635,953

About

Alpha Wealth Management and Planning is a mid‑sized advisory team that manages roughly $320 million for individuals, high‑net‑worth clients, pension and profit‑sharing plans, charities and businesses. The firm provides discretionary and non‑discretionary investment management alongside financial planning and retirement plan consulting, including services that can be delivered in a 3(21) or 3(38) capacity.

The firm’s investment work is principally long‑term oriented but uses a mix of fundamental, technical, cyclical and charting analysis to construct portfolios of equities, ETFs, mutual funds and other securities and to rebalance at least quarterly. Alpha Wealth also operates an order management system to monitor and implement tax‑efficient asset location and opportunistic rebalancing for held‑away accounts (such as 401(k)s and HSAs), and it offers both a technical risk‑management platform and a fundamentally driven platform as separate program options.

What distinguishes Alpha Wealth from many peers is that it sponsors its own wrap fee program, including a named technical “PPG” strategy that uses a proprietary dynamic risk engine and a fundamental platform built on modern portfolio theory, a practice that is relatively uncommon for firms of this size. The firm also formalizes integration of planning with management — requiring comprehensive planning or a defined account threshold for managed accounts — and documents procedures for handling legacy mutual fund holdings and share‑class conversions.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Charitable giving & philanthropy Stock option exercise strategy Tax strategies for small businesses

Occupation focus

Founder/Business Owner Executive

Fee options

Fixed

Fixed fee engagements from $1,000 to $15,000 for financial planning

Percentage

$0 - $250,000: 1.5% $250,001 - $500,000: 1.4% $500,001 - $1,000,000: 1.3% $1,000,001+: 1.2%

Project-based

$250 to $400 per hour for financial planning

Other

Account minimum: $100,000 Fee-only: Financial planning services charged hourly ($250 to $400 per hour) or fixed fee ($1,000 to $15,000)

Main office location

Alpha Wealth Management And Planning LLC

350 Ignacio Blvd, Suite 105

Novato CA 94949, United States

Number of offices

4

Most active in

Arizona · California · Florida · Nevada · Oregon · Texas · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Robert A

Series 63, Series 65

Novato, CA

Alpha Wealth Management And Planning LLC

Robert Atkins is a financial advisor with Alpha Wealth Management and Planning LLC in Santa Rosa, CA, holding Series 63 and Series 65 credentials and bringing 47 years of industry experience. He has been with Alpha Wealth Management and Planning and affiliated with LPL Financial since 2015. Outside of advisory work, he is involved in a tax preparation and accounting business. Alpha Wealth Management and Planning serves individuals, including high-net-worth clients, pension and profit-sharing plans, charitable organizations, and businesses with portfolio management, financial planning, and retirement-plan consulting. The firm employs a multi-year investment approach using both fundamental and technical strategies, operates two distinct portfolio platforms, and sponsors its own wrap fee program, managing approximately $356 million in client assets through a five-advisor team.

Charitable giving & philanthropy Stock option exercise strategy Tax strategies for small businesses Founder/Business Owner Executive
user avatar

William B

Series 66

Novato, CA

Alpha Wealth Management And Planning LLC

William Bomar is a Series 66-credentialed financial advisor with 19 years of industry experience. He is currently with Alpha Wealth Management and Planning LLC in Novato, CA, where he has worked since 2016, concurrently affiliated with Applied Financial Planning, Inc. and LPL Financial, LLC. Alpha Wealth Management and Planning serves individuals, pension and profit-sharing plans, charitable organizations, and businesses, offering portfolio management, financial planning, and retirement-plan consulting. The firm employs a multi-year investment approach using both a Modern Portfolio Theory–based fundamental platform and a proprietary technical risk platform, managing approximately $356 million in client assets through a five-advisor team.

Charitable giving & philanthropy Stock option exercise strategy Tax strategies for small businesses Founder/Business Owner Executive
user avatar

Andrei J

CFP®, Series 63

Novato, CA

Alpha Wealth Management And Planning LLC

Andrei Jigalin is a CFP® with 29 years of industry experience, currently serving at Alpha Wealth Management and Planning LLC since 2012. He is also affiliated with LPL Financial and holds a Series 63 license. Outside of his advisory role, he has involvement in non-investment-related real estate rental activities. Alpha Wealth Management and Planning serves individuals, pension and profit-sharing plans, charitable organizations, and businesses, offering portfolio management, financial planning, and retirement-plan consulting. The firm employs a dual-platform investment approach that combines Modern Portfolio Theory and a proprietary dynamic risk model, and it sponsors its own wrap fee program while managing approximately $356 million in assets across a five-advisor team.

Charitable giving & philanthropy Stock option exercise strategy Tax strategies for small businesses Founder/Business Owner Executive
user avatar

Jasin C

Series 63, Series 65

Novato, CA

Alpha Wealth Management And Planning LLC

Jasin Carlen is a financial advisor with Alpha Wealth Management and Planning LLC in Corte Madera, CA, holding Series 63 and Series 65 licenses and bringing 28 years of industry experience. He has been with LPL Financial LLC since 2010 and joined Alpha Wealth Management and Planning in 2023. In addition to advisory work, he provides non-variable insurance benefits focused on long-term care, life, and disability. Alpha Wealth Management and Planning serves individuals—including high-net-worth clients—pension and profit-sharing plans, charitable organizations, and businesses, offering discretionary and non-discretionary portfolio management, financial planning, and retirement-plan consulting. The firm uses a multi-year investment approach with both fundamental and technical portfolio platforms and sponsors its own wrap fee program, managing approximately $356 million in client assets across a five-advisor team.

Charitable giving & philanthropy Stock option exercise strategy Tax strategies for small businesses Founder/Business Owner Executive
user avatar

Keith W

Series 63, Series 65

Novato, CA

Alpha Wealth Management And Planning LLC

Keith Wheeler is a financial advisor with Alpha Wealth Management and Planning LLC in Novato, CA, holding Series 63 and Series 65 credentials and bringing 37 years of industry experience. His prior roles include positions at Morgan Stanley, Bank of America, Merrill, and Robert W. Baird. He serves as a board member of the Novato Police K9 Foundation. Alpha Wealth Management and Planning serves individuals, pension plans, charitable organizations, and businesses, providing portfolio management, financial planning, and retirement-plan consulting. The firm employs a multi-year investment process using both fundamental and technical approaches, sponsors its own wrap fee program, and manages approximately $356 million in client assets across a five-advisor team.

Charitable giving & philanthropy Stock option exercise strategy Tax strategies for small businesses Founder/Business Owner Executive
user avatar

Penny B

CFP®, Series 63, Series 65

Novato, CA

Alpha Wealth Management And Planning LLC

Penny Bacharach is a financial advisor with Alpha Wealth Management and Planning LLC, holding the CFP® designation and Series 63 and 65 licenses. She has 40 years of industry experience and has been with Alpha Wealth Management since 2015, also maintaining a long-term affiliation with LPL Financial since 2005. Alpha Wealth Management and Planning serves individuals, including high-net-worth clients, pension and profit-sharing plans, charitable organizations, and businesses. The firm employs a multi-year investment approach using both fundamental and technical strategies, offers discretionary and non-discretionary portfolio management, and sponsors its own wrap fee program, managing approximately $356 million in client assets across a five-advisor team.

Charitable giving & philanthropy Stock option exercise strategy Tax strategies for small businesses Founder/Business Owner Executive
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