Alpha Initiative
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$6,221,205
Total clients
29
14% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
29
Average account size
$214,524
About
Alpha Initiative provides discretionary portfolio management and investment advisory services to individuals, trusts, and other appropriate clients, charging fees based on assets under management. The firm operates as a fee‑only registered investment adviser and manages roughly $6.2 million across a small client base.
The firm describes an active, fundamental-and-quantitative investment process that builds custom portfolios and, when appropriate, uses firm-developed model portfolios to match varying risk tolerances. It typically prefers proprietary solutions over third‑party packaged products and manages accounts on a discretionary basis, with the ability to employ strategies such as exchange‑traded options, derivatives, hedging, short selling, and margin where suitable.
Notable distinctions include a small, corporate-structured advisory practice that, despite modest scale, uses institutional custody relationships and more sophisticated trading tools than many peers of similar size. The firm also indicates it will serve in certain trustee roles for family relationships and emphasizes concentrated, actively managed positions rather than broad passive exposure, which is less common among independent advisers with comparable assets.
Client services
Expertise
Fee options
2% annually
Account minimum: $100,000 Fee-only: Fee-only adviser
Main office location
Alpha Initiative
10687 Swede Creek Road
Palo Cedro CA 96073, United States
Number of offices
1
Most active in
California
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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