Alpha Financial Partners LLC logo

Alpha Financial Partners LLC

Updated today

Client assets under management

$344,671,093

Clients

361

21% high-net worth

Advisors

5

of 7 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

72

Typical

Average account size

$954,768

About

Alpha Financial Partners provides customized investment advisory and portfolio management to individuals, high‑net‑worth clients, families, trusts, estates, businesses and retirement plans. The firm supplements its Disclosure Brochure with a Wrap Fee Program Brochure that describes a bundled advisory fee which includes transaction, custodial and other “Covered Costs,” and offers wealth management services that may include financial planning at the advisor’s discretion.

Alpha Financial acts as sponsor and the sole portfolio manager for its wrap fee program and manages client accounts on a discretionary basis, monitoring investments regularly and tailoring strategies to each client’s goals, time horizon and risk tolerance. The Wrap Fee Brochure discloses that the firm commonly uses ETFs and equities (noting its recommended custodian does not charge transaction fees for those instruments) and that its disclosures address the potential use of margin borrowings and the risks associated with ETFs, leveraged and inverse ETFs when appropriate.

What distinguishes the firm from many peers is that it sponsors its own wrap fee program and explicitly discloses the bundled fee structure and related conflicts of interest, a practice less common among similar team firms. The firm’s supplemental materials and marketing also reference hypothetical performance and third‑party ratings, and it discloses an institutional platform relationship and the attendant potential conflicts from receiving platform support.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Wealth management

Fee options

Percentage

$0 - $1,000,000: 1.00% annually $1,000,001 - $5,000,000: 0.80% annually $5,000,001 - $10,000,000: 0.60% annually $10,000,001 - $25,000,000: 0.50% annually Over $25,000,000+: Negotiable

Project-based
Other

Minimum fee: $250 per quarter minimum fee Fee-only: Fixed annual fee or fixed annual rate available; fees may be negotiable

Main office location

Alpha Financial Partners LLC

319 Cedar St., Suite 201

Lexington KY 40508, United States

Number of offices

2

Most active in

Illinois · Kentucky · Ohio · Tennessee · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Aaron A

Series 63, Series 65

Lexington, KY

Alpha Financial Partners LLC

Aaron Ammerman is a financial advisor at Alpha Financial Partners LLC in Lexington, KY, with 30 years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously at UBS Financial Services Inc. and Purshe Kaplan Sterling Investments, Inc. Outside of his advisory work, Ammerman serves on the Board of Trustees at Asbury University, chairs the Blue Grass Institute for Public Policy Solutions, and is a board member of the Henry Clay Memorial Foundation. Alpha Financial Partners provides customized investment advisory and discretionary portfolio management services to individuals, families, trusts, estates, businesses, charitable organizations, and retirement plans. The firm offers wealth management and financial planning with a focus on tailored client strategies and sponsors its own wrap fee program.

Wealth management
user avatar

Emily N

CFP®, Series 65

Lexington, KY

Alpha Financial Partners LLC

Emily Nelson is a CFP® and holds a Series 65 license with two years of industry experience. She is currently with Alpha Financial Partners LLC and previously worked at Sanctuary Advisors, LLC, and MCF Advisors, LLC. Prior to her financial advisory career, she was involved with The Jockey Club and the New York Racing Association. Alpha Financial Partners LLC provides customized investment advisory and discretionary portfolio management services to individuals, families, trusts, estates, businesses, charitable organizations, and retirement plans. The firm sponsors its own wrap fee program and constructs client strategies based on individual investment goals, time horizons, and risk tolerance.

Wealth management
user avatar

Joseph F

Series 65

Lexington, KY

Alpha Financial Partners LLC

Joseph Fusco is a financial advisor at Alpha Financial Partners LLC with a Series 65 designation and no prior industry experience. Before joining Alpha Financial Partners, he worked at Peterson Law Office and is currently involved with the Lexington Country Club as a caddy. Alpha Financial Partners provides customized investment advisory and discretionary portfolio management services to individuals, families, trusts, estates, businesses, charitable organizations, and retirement plans. The firm sponsors its own wrap fee program and develops client strategies using a broad range of investment instruments tailored to clients’ goals and risk tolerance.

Wealth management
user avatar

Marc C

Series 66

Lexington, KY

Alpha Financial Partners LLC

Marc Cobane is a financial advisor at Alpha Financial Partners LLC with 21 years of industry experience. He holds a Series 66 designation and has worked at Purshe Kaplan Sterling Investments, Inc. and UBS Financial Services Inc. Outside of his advisory role, he spends a portion of his time involved in insurance sales. Alpha Financial Partners LLC provides customized investment advisory and discretionary portfolio management services to individuals, families, trusts, estates, businesses, charitable organizations, and retirement plans. The firm sponsors its own wrap fee program and designs client strategies based on specific investment goals, time horizons, and risk tolerances, utilizing a broad range of investment instruments.

Wealth management
user avatar

Gregory T

CFP®, Series 66

Lexington, KY

Alpha Financial Partners LLC

Gregory Turcotte is a CFP® with 16 years of industry experience, currently serving as an investment advisor representative at Alpha Financial Partners LLC and a registered representative at Purshe Kaplan Sterling Investments, Inc. He previously worked at UBS Financial Services from 2015 to 2020. Turcotte is involved in several nonprofit organizations, including serving on the boards of the Gilbert Bunnell Foundation and Refuge for Women, as well as holding the position of President-Elect on the Transylvania University Pioneer Club Advisory Council. Alpha Financial Partners LLC provides customized investment advisory and discretionary portfolio management services to individuals, families, trusts, estates, businesses, charitable organizations, and retirement plans. The firm sponsors its own wrap fee program, constructing client strategies based on individual goals, time horizons, and risk tolerance, utilizing a broad range of investment instruments.

Wealth management
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