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Alpha Financial Advisors, LLC

Updated today

Client assets under management

$618,000,022

Clients

259

70% high-net worth

Advisors

6

of 9 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

43

Low

Average account size

$2,386,100

About

Alpha Financial Advisors, LLC is an SEC‑registered investment adviser that provides personalized financial planning and ongoing discretionary investment management to individuals, families, trusts, estates and small businesses, including high‑net‑worth clients. Advice and planning services described in the brochure include cash‑flow and tax planning, retirement and education planning, estate planning review, investment management, and guidance on employer retirement plans and ERISA engagements.

The firm implements strategic asset allocation across primarily no‑load mutual funds and exchange‑traded funds with an emphasis on global diversification, periodic rebalancing and fundamental analysis, and it may allocate portions of client portfolios to unaffiliated independent managers while retaining oversight. Alpha Financial conducts at least quarterly account reviews, uses custodian relationships (typically recommending Charles Schwab) for execution and custody, and documents client objectives through written investment confirmations.

Noteworthy operational features include a mid‑sized advisor team of six managing about $619 million in assets and a stated relationship framework that ordinarily references a $750,000 minimum while allowing discretionary exceptions. The brochure also discloses less common practices for firms at this scale: formal use of AI tools under an AI policy with human review, routine use of DFA mutual funds (which are generally available primarily through registered advisers), and custody practices—such as retention of certain account passwords and submission to annual surprise CPA examinations—that some peers do not commonly report.

Client services

Financial planning Portfolio management Consulting

Expertise

General retirement planning College savings (529s, UTMA, etc.)

Fee options

Fixed

Alpha Financial may charge a flat fee or waive fees at its discretion based on client circumstances.

Percentage

$0 - $1,000,000: 1.00% annually $1,000,001 - $3,000,000: 0.50% annually $3,000,001+: 0.35% annually

Other

Account minimum: $750,000 Minimum fee: Minimum quarterly fee of $1,875 for new clients, equating to a minimum annual fee of $7,500 Fee-only: Fees are based on assets under management as per tiered schedule; no commissions or 12b-1 fees received.

Main office location

Alpha Financial Advisors, LLC

11325 N Community House Rd, Suite #410

Charlotte NC 28277-0524, United States

Number of offices

1

Most active in

Florida · New Jersey · New York · North Carolina · South Carolina · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Cameron N

CFP®, CFA®, Series 63

Charlotte, NC

Alpha Financial Advisors, LLC

Cameron Newell is a CFP® and CFA® with eight years of industry experience. He currently works at Alpha Financial Advisors, LLC and previously held roles at Rock Point Advisors, Bank of America, and Wells Fargo Securities. Alpha Financial Advisors serves individuals, families, trusts, estates, small businesses, and certain retirement plans with comprehensive financial planning and investment management. The firm employs strategic asset allocation primarily through no-load mutual funds and ETFs, managing most accounts on a discretionary basis with quarterly reviews and rebalancing.

General retirement planning College savings (529s, UTMA, etc.)
user avatar

Ann Marie R

CFP®

Charlotte, NC

Alpha Financial Advisors, LLC

Ann Marie Reilley is a CFP® professional with 15 years of industry experience, currently serving as an advisor at Alpha Financial Advisors, LLC since 2011. She is based in Charlotte, NC, and is part of an eight-advisor team. Alpha Financial Advisors provides comprehensive financial planning and investment management services to individuals, families, trusts, estates, small businesses, and certain retirement plans. The firm employs strategic asset allocation using no-load mutual funds and ETFs, manages most accounts on a discretionary basis, and offers quarterly reviews and rebalancing.

General retirement planning College savings (529s, UTMA, etc.)
user avatar

Tyler W

CFP®

Charlotte, NC

Alpha Financial Advisors, LLC

Tyler Weaver is a CFP® professional with six years of industry experience, currently serving at Alpha Financial Advisors, LLC since 2017. Prior to joining the firm, he spent time traveling extensively and attended Virginia Tech from 2012 to 2016. Alpha Financial Advisors is a team of eight advisors managing approximately $503 million in client assets. The firm provides comprehensive financial planning and investment management services to individuals, families, trusts, estates, small businesses, and certain retirement plans, typically using strategic asset allocation with no-load mutual funds and ETFs.

General retirement planning College savings (529s, UTMA, etc.)
user avatar

Henry B

CFP®, Series 63, Series 65

Charlotte, NC

Alpha Financial Advisors, LLC

Henry Barringer is a CFP® professional with 14 years of industry experience, currently serving as an advisor at Alpha Financial Advisors, LLC in Charlotte, NC. He has been with Alpha Financial Advisors since 2013. Alpha Financial Advisors provides comprehensive financial planning and investment management services to individuals, families, trusts, estates, small businesses, and certain retirement plans. The firm employs strategic asset allocation primarily using no-load mutual funds and ETFs, managing client portfolios on a discretionary basis with regular reviews and rebalancing.

General retirement planning College savings (529s, UTMA, etc.)
user avatar

Janice M

CFP®

Charlotte, NC

Alpha Financial Advisors, LLC

Janice Mc Gunnigle is a CFP® professional with seven years of industry experience. She has been with Alpha Financial Advisors, LLC since 2019 and previously worked at Modera Wealth Management, LLC and Matrix Wealth Advisors, Inc. Alpha Financial Advisors serves individuals, families, trusts, estates, small businesses, and certain retirement plans with comprehensive financial planning and investment management, utilizing strategic asset allocation primarily through no-load mutual funds and ETFs.

General retirement planning College savings (529s, UTMA, etc.)
user avatar

Heather L

CFP®, Series 66

Charlotte, NC

Alpha Financial Advisors, LLC

Heather Lawrence is a CFP® and holds a Series 66 license with 12 years of industry experience. She is currently with Alpha Financial Advisors, LLC, where she has worked since 2021. Her prior experience includes roles at Truist Bank and First Citizens Bank, as well as a period as a stay-at-home mother. Alpha Financial Advisors serves individuals, families, trusts, estates, small businesses, and certain retirement plans with comprehensive financial planning and ongoing investment management. The firm employs strategic asset allocation using no-load mutual funds and ETFs, managing most client accounts on a discretionary basis with quarterly reviews and rebalancing.

General retirement planning College savings (529s, UTMA, etc.)
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