Alpha

Alpha is a fee-only registered investment adviser that provides personalized portfolio management through separately managed accounts (SMAs) for high‑net‑worth and ultra‑high‑net‑worth individuals and their families, with a stated account minimum of $1,000,000 (or foreign currency equivalent). The firm reports managing roughly $54.5 million for about 20 clients and bills on an asset‑based basis while custodial assets remain with third‑party broker‑dealers.

Alpha’s investment approach combines top‑down macroeconomic analysis with quantitative portfolio construction and behavioral finance, favoring longer‑term, risk‑controlled asset allocation but permitting both long‑ and short‑term trades. Its investment universe explicitly includes U.S. and non‑U.S. equities and fixed income, ETFs/ETNs (including UCITS and leveraged products), options strategies, short sales, and margin transactions, and the brochure notes the firm may request discretionary authority though its reported AUM is non‑discretionary.

Compared with many peers, Alpha has several atypical features: it indicates a significant non‑U.S. orientation (foreign‑currency account terms and explicit use of non‑U.S. securities and UCITS) and the firm uses borrowing and derivative techniques in SMAs (margin, options, and short sales), which add complexity and leverage to client portfolios. The firm is small and single‑advisor in scale, focuses exclusively on HNW/UHNW clients (not lower‑net‑worth individuals), does not use third‑party managers or wrap programs, and affirms adherence to voluntary Real Fiduciary™ practices.