Alooola

alooola, LLC targets young professionals and other individual investors through a technology-driven advisory platform that provides discretionary portfolio management of mutual funds and ETFs and basic financial planning services such as budgeting and retirement projections. The firm also accepts business and institutional clients, including 401(k) plan sponsors, trusts, estates, and charitable organizations, and provides retirement-plan services when appropriate.

The firm’s investment process begins with client information collected via its mobile app or through traditional advisor interaction, using standardized asset-allocation models and an underlying algorithm that assigns strategies for app users; portfolios are monitored and rebalanced by the firm with a generally buy-and-hold approach and periodic reviews of the platform parameters. Clients participate in a percentage-of-assets-under-management advisory program and may impose investment restrictions or request services outside the platform, which alooola may refer to affiliated entities.

alooola is notable for operating a largely remote, app-centered model that supports a relatively large client base (hundreds of clients) through automation and on-demand advisor access, and for maintaining outreach programs such as a College Ambassador initiative and a member referral program. The firm is affiliated with Glen Eagle entities that include a broker-dealer and licensed insurance agency, which expands available services (and the potential for related conflicts disclosed in the brochure), and alooola does not act as a private fund adviser.