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Ally invest Advisors

Updated today

Client assets under management

$1,726,325,664

Clients

83,199

0% high-net-worth

Advisors

91

of 91 employees

Firm type

Multi-team

30-300 advisors or >$3B in AUM

Clients per advisor

914

Very High

Average account size

$20,749

About

Ally Invest Advisors provides discretionary portfolio management primarily to individual and high‑net‑worth clients through largely web‑based solutions and virtual interaction. Its services include ETF‑based Robo Portfolios and the Invest Simply pilot (automated investing) as well as a Financial Advisor‑delivered Personal Advice service.

The firm implements model portfolios built on Modern Portfolio Theory with five risk tiers (Conservative through Aggressive) and varying cash allocations (Cash‑Enhanced Robo Portfolios target roughly 30% cash; Market‑Focused ~2%). Personal Advice and Guided Advice are delivered using a third‑party turnkey asset management platform (TAMP) and can include optional features such as tax‑sensitive allocations and tax‑loss harvesting.

Ally Invest Advisors is an affiliate of Ally Financial (including Ally Bank and Ally Invest Securities), a relationship the brochure ties directly to product design and cash management arrangements; the SEC recently settled a matter finding inadequate disclosure about the affiliate benefit from the Cash‑Enhanced cash buffer, resulting in a $500,000 penalty. With about $1.726 billion in discretionary AUM, 93 advisors, and over 83,000 clients, the firm operates with a notably high client‑to‑advisor ratio and concentrates on retail and HNW individual clients rather than corporate or business accounts.

Client services

Financial planning Portfolio management

Expertise

ESG / Sustainable investing Tax-loss harvesting Income planning Retirement income strategy

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Fee options

Percentage

$0 - $250,000: 0.85% annually $250,001 - $1,000,000: 0.80% annually $1,000,001+: 0.75% annually

Other

Account minimum: $100,000 Fee-only: 0.30% annually for Market-Focused Robo Portfolios; 0.50% annually for Guided Advice (billed monthly in arrears); no advisory fee for Cash-Enhanced Robo Portfolios and Invest Simply portfolios

Main office location

Ally invest Advisors

601 S. Tryon Street, Suite 100

Charlotte NC 28202, United States

Number of offices

3

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Shelton L

Series 63, Series 66

Chicago, IL

Ally invest Advisors

Shelton Lester is a financial advisor at Ally Invest Advisors with 10 years of industry experience. He holds Series 63 and Series 66 licenses and has previously worked at Charles Schwab, TD Ameritrade, and Fidelity Brokerage Services. Lester supports both Ally Invest Securities and Ally Invest Advisors in a dually licensed capacity, servicing clients with self-directed and advisory accounts. Ally Invest Advisors serves a broad retail client base, including individual and high-net-worth clients, offering discretionary portfolio management through automated and advisor-led services. The firm utilizes model portfolios based on Modern Portfolio Theory, combining passive and actively managed ETFs with automated rebalancing and tax-sensitive features.

ESG / Sustainable investing Tax-loss harvesting Income planning Retirement income strategy
user avatar

Holly V

Series 66

Wilmington, NC

Ally invest Advisors

Holly Vest is a financial advisor with Ally Invest Advisors in Wilmington, NC, holding a Series 66 designation and six years of industry experience. Her prior roles include positions at Raymond James & Associates, RBC Capital Markets, and Cape Fear Regional Tax Consultants. She is also involved with Life Vest Organizers LLC, a business she has operated since 2019. Ally Invest Advisors serves a large retail client base, including individual and high-net-worth clients, by providing discretionary portfolio management through automated services and advisor-led guidance. The firm’s investment approach is based on Modern Portfolio Theory, utilizing model allocations across multiple risk tiers and combining passive and actively managed ETFs, supported by digital tools and extensive online reporting.

ESG / Sustainable investing Tax-loss harvesting Income planning Retirement income strategy
user avatar

John K

Series 63, Series 66

Lewisville, TX

Ally invest Advisors

John Knowles is a financial advisor with Ally Invest Advisors, holding Series 63 and Series 66 licenses and bringing 13 years of industry experience. Prior to joining Ally Invest Advisors in 2021, he worked at Charles Schwab and TD Ameritrade. Outside of finance, he is the owner and design engineer of Dos Rios Audio Engineering, where he designs and markets guitar pedals and amplifiers. Ally Invest Advisors serves a large retail client base, including individual and high-net-worth clients, providing discretionary portfolio management through both automated and advisor-led services. The firm employs a Modern Portfolio Theory-based approach using ETF portfolios across multiple risk tiers, combining automated algorithms with supervised monitoring.

ESG / Sustainable investing Tax-loss harvesting Income planning Retirement income strategy
user avatar

Scott M

Series 63, Series 66

Charlotte, NC

Ally invest Advisors

Scott Makowski is a financial advisor with Ally Invest Advisors in Charlotte, NC, holding Series 63 and Series 66 licenses and 24 years of industry experience. He has been with Ally Invest Advisors since 2022 and was previously with Ally Invest Securities LLC starting in 2016. Ally Invest Advisors serves a large retail client base, including individual and high-net-worth clients, offering discretionary portfolio management through automated services as well as advisor-led personal and guided advice. The firm employs a Modern Portfolio Theory-based investment process using primarily ETFs across various risk tiers, combining digital automation with supervised monitoring.

ESG / Sustainable investing Tax-loss harvesting Income planning Retirement income strategy
user avatar

James L

Series 66

Charlotte, NC

Ally invest Advisors

James Lenoir is a financial advisor at Ally Invest Advisors in Charlotte, NC, with nine years of industry experience. He holds a Series 66 designation and previously worked at Wells Fargo Clearing, Wells Fargo Advisors, and Edward Jones. In addition to advising, he assists with compliance oversight and manages licensed representatives at Ally Invest Advisors. Ally Invest Advisors serves a large retail client base, including individual and high-net-worth clients, offering discretionary portfolio management through automated services and advisor-led advice. The firm employs model portfolios based on Modern Portfolio Theory, combining passive and some actively managed ETFs, and relies on digital processes to manage tens of thousands of client accounts.

ESG / Sustainable investing Tax-loss harvesting Income planning Retirement income strategy
user avatar

Gerald K

Series 63, Series 66

Keller, TX

Ally invest Advisors

Gerald Krager is a financial advisor with Ally Invest Advisors, holding Series 63 and Series 66 credentials and bringing 28 years of industry experience. His career includes roles at TD Waterhouse Investor Services and Ameritrade Inc before joining Ally Invest Advisors in 2020. Ally Invest Advisors serves a broad retail client base with discretionary portfolio management through both automated web-based services and advisor-led advice. The firm employs model portfolios primarily constructed with ETFs and integrates automated algorithms with supervised monitoring, managing tens of thousands of client accounts at scale.

ESG / Sustainable investing Tax-loss harvesting Income planning Retirement income strategy
user avatar

Derek P

Series 66

Fort Washington, PA

Ally invest Advisors

Derek Petrella is a Series 66-licensed financial advisor at Ally Invest Advisors with seven years of industry experience. He has worked at Ally Invest Advisors and Ally Invest Securities since 2021 and previously worked at Lincoln Investment LLC and Cape Bank/Ocean First Bank. Petrella supports both self-directed and advisory clients in a dually licensed capacity. Ally Invest Advisors serves a large retail client base offering discretionary portfolio management through automated and advisor-led services. The firm’s investment approach is based on Modern Portfolio Theory, utilizing ETF-based models across multiple risk tiers with automated allocation and rebalancing.

ESG / Sustainable investing Tax-loss harvesting Income planning Retirement income strategy
user avatar

Dylan H

Series 63, Series 66

Charlotte, NC

Ally invest Advisors

Dylan Hood is a financial advisor at Ally Invest Advisors with six years of industry experience. He holds Series 63 and Series 66 licenses and has worked at firms including Wells Fargo Clearing Services and Liberty Mutual Insurance Company. He also serves as a supervisor for client services, managing licensed representatives who support both self-directed and advisory accounts. Ally Invest Advisors serves individual and high-net-worth clients through discretionary portfolio management that combines automated web-based services with advisor-led guidance. The firm employs model portfolios based on Modern Portfolio Theory and integrates digital tools for performance reporting, tax optimization, and ongoing portfolio monitoring.

ESG / Sustainable investing Tax-loss harvesting Income planning Retirement income strategy
user avatar

Lathan H

Series 63, Series 66

Charlotte, NC

Ally invest Advisors

Lathan Hunter is a financial advisor at Ally Invest Advisors in Charlotte, NC, with eight years of industry experience. He holds Series 63 and Series 66 designations and has worked at Ally Invest Advisors since 2022, following prior roles at Ally Invest Securities LLC and Wells Fargo Clearing Services. Ally Invest Advisors serves a large retail client base, including individual and high-net-worth clients, offering discretionary portfolio management through automated services and advisor-led advice. The firm employs a model-based investment approach grounded in Modern Portfolio Theory, utilizing primarily ETFs and digital processes to manage tens of thousands of client accounts.

ESG / Sustainable investing Tax-loss harvesting Income planning Retirement income strategy
user avatar

Shane R

Series 63, Series 66

Charlotte, NC

Ally invest Advisors

Shane Robertson is a financial advisor at Ally Invest Advisors with 11 years of industry experience. He holds Series 63 and Series 66 licenses and previously worked for Merrill Lynch, Pierce, Fenner & Smith Incorporated for eight years. Since 2021, he has supported both Ally Invest Advisors and Ally Invest Securities in a dually licensed capacity. Ally Invest Advisors serves a diverse retail client base, offering discretionary portfolio management through automated web-based services and advisor-led guidance. The firm utilizes ETF-based model portfolios grounded in Modern Portfolio Theory and manages tens of thousands of client accounts through a combination of digital automation and supervised monitoring.

ESG / Sustainable investing Tax-loss harvesting Income planning Retirement income strategy
user avatar

Jacob R

Series 66

Charlotte, NC

Ally invest Advisors

Jacob Robinson is a financial advisor with Ally Invest Advisors in Charlotte, NC, holding a Series 66 designation and one year of industry experience. His prior work includes roles at Ally Financial, Total Wine & More, and Hodges University. Ally Invest Advisors serves a large retail client base with discretionary portfolio management through automated and advisor-led services. The firm’s investment approach uses model portfolios based on Modern Portfolio Theory, combining passive and some actively managed ETFs, and employs digital processes to manage tens of thousands of client accounts efficiently.

ESG / Sustainable investing Tax-loss harvesting Income planning Retirement income strategy
user avatar

Samuel A

Series 66

Charlotte, NC

Ally invest Advisors

Samuel Aussieker is a financial advisor with Ally Invest Advisors in Charlotte, NC, holding a Series 66 designation and one year of industry experience. His prior work includes roles at George Pickett & Associates and Ally Invest Securities LLC. Ally Invest Advisors serves a large retail client base, including individual and high-net-worth clients, offering discretionary portfolio management through automated and advisor-led services. The firm uses ETF-based model portfolios grounded in Modern Portfolio Theory, with multiple strategy variants and a significant emphasis on digital, automated processes.

ESG / Sustainable investing Tax-loss harvesting Income planning Retirement income strategy
user avatar

Mohammad H

Series 63, Series 66

Katy, TX

Ally invest Advisors

Mohammad Hameed is a financial advisor at Ally Invest Advisors with nine years of industry experience. He holds Series 63 and Series 66 credentials and has worked at firms including Mutual of Omaha and Scottrade. Outside of advising, he is also active as a real estate agent with Exp Realty, LLC. Ally Invest Advisors serves a large retail client base, offering discretionary portfolio management through automated and advisor-led services. The firm uses model portfolios based on Modern Portfolio Theory, combining passive and some active ETFs, and emphasizes digital delivery and transparent performance reporting.

ESG / Sustainable investing Tax-loss harvesting Income planning Retirement income strategy
user avatar

Bryan M

Series 63, Series 65

Charlotte, NC

Ally invest Advisors

Bryan Marciniak is a financial advisor at Ally Invest Advisors with 11 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including Bank of America, Merrill, and LPL Financial. Ally Invest Advisors serves a large retail client base, offering discretionary portfolio management through automated services and advisor-led guidance. The firm employs a Modern Portfolio Theory-based investment process with model allocations across multiple risk tiers and incorporates both passive and actively managed ETFs.

ESG / Sustainable investing Tax-loss harvesting Income planning Retirement income strategy
user avatar

Jacob M

Series 63, Series 66

Queen Creek, AZ

Ally invest Advisors

Jacob Misialek is a financial advisor with Ally Invest Advisors, holding Series 63 and Series 66 licenses and eight years of industry experience. His prior roles include positions at The Vanguard Group, Morgan Stanley, and LPL Financial. He is based in Queen Creek, Arizona. Ally Invest Advisors serves a broad retail client base, offering discretionary portfolio management through both automated web-based services and advisor-led guidance. The firm employs model portfolios grounded in Modern Portfolio Theory, using primarily ETFs and automated rebalancing, and manages tens of thousands of client accounts with a focus on digital and scalable delivery.

ESG / Sustainable investing Tax-loss harvesting Income planning Retirement income strategy
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