Allmerits Asset, LLC logo

Allmerits Asset, LLC

Updated today

Client assets under management

$16,875,369

Clients

229

1% high-net worth

Advisors

8

of 12 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

29

Very Low

Average account size

$73,692

About

Allmerits Asset, LLC provides discretionary portfolio management, retirement plan consulting, and one-off financial consulting to individuals, corporations, nonprofits, and pension/profit-sharing plans. The firm reports $18,855,725 in discretionary client assets and separately monitors and advises on 401(k) plans totaling about $196,770,788 in assets under advisement.

Investment programs are implemented through tactical and strategic asset-allocation approaches and by recommending or using third‑party sub-advisers and platform providers (including Charles Schwab, AssetMark, Synergy, and Betterment). The firm uses platform tools such as Betterment’s goal-based portfolios, automated rebalancing and tax-aware features, and may design custom portfolios while retaining discretionary authority to hire, replace, or reallocate sub-advisers.

Compared with many team advisory firms, Allmerits’ client mix and asset figures indicate a focus on a broad base of individual clients rather than a concentration of high‑net‑worth households, and it maintains substantial retirement-plan assets under advisement relative to its discretionary AUM. The firm’s operational mix — combining a digital sub‑advisory platform, multiple third‑party platforms, and affiliated insurance and broker‑dealer activities — is a notable feature that the brochure discloses as creating potential conflicts to be managed.

Client services

Portfolio management Pension consulting Selection of other advisers Financial consulting

Expertise

Tax-loss harvesting Passive / index investing ESG / Sustainable investing

Fee options

Percentage

$0+: Up to 1.00% annually for portfolio management services, negotiable $0+: 0.25% to 1.00% annually for retirement plan consulting, negotiable

Commissions

Some advisors are registered representatives of Kayan Securities, Inc. and may receive commissions for securities sales; also insurance commissions may be earned.

Project-based

Financial consulting charged hourly at $250 to $300 per hour.

Other

Fee-only: Portfolio management and retirement plan consulting fees based on assets under management; fees are negotiable.

Main office location

Allmerits Asset, LLC

6281 Beach Blvd, Suite 116

Buena Park CA 90621, United States

Number of offices

2

Most active in

California · New Jersey

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Matthew K

Series 63, Series 65

Buena Park, CA

Allmerits Asset, LLC

Matthew Kim is an investment advisor representative at Allmerits Asset, LLC with five years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including Kayan Securities, Inc. and Vision Tree Consulting. Outside of his advisory role, he serves as President and CEO of Planwise College Consulting, where he provides financial aid consulting. Allmerits Asset, LLC offers discretionary portfolio management through third-party sub-advisers and digital platforms, serving individuals, corporations, charities, and pension/profit-sharing plans. The firm employs tactical and strategic asset allocation and provides retirement plan consulting and standalone financial consulting.

Tax-loss harvesting Passive / index investing ESG / Sustainable investing
user avatar

Choeng K

Series 63, Series 65

Buena Park, CA

Allmerits Asset, LLC

Choeng Kim is a financial advisor at Allmerits Asset, LLC with one year of industry experience. He holds Series 63 and Series 65 licenses and has been an independent healthcare insurance agent since 2012. Allmerits Asset, LLC provides discretionary portfolio management through third-party sub-advisers and digital platforms, serving individuals, corporations, charities, and pension/profit-sharing plans. The firm employs tactical and strategic asset allocation and offers retirement plan consulting and standalone financial consulting.

Tax-loss harvesting Passive / index investing ESG / Sustainable investing
user avatar

Seong C

CFP®

Buena Park, CA

Allmerits Asset, LLC

Seong Cho is a CFP® professional with seven years of industry experience, currently serving at Allmerits Asset, LLC since 2020. He previously worked with Allmerits Asset Management, LLC and has been involved with Sherwood Hall Financial Planning since 2018. In addition to his advisory roles, Cho is a CFP instructor, teaching a course since 2024. Allmerits Asset, LLC provides discretionary portfolio management using third-party sub-advisers and digital platforms, serving individuals, corporations, charities, and pension plans. The firm employs tactical and strategic asset allocation and offers specialized retirement plan consulting and standalone financial consulting services.

Tax-loss harvesting Passive / index investing ESG / Sustainable investing
user avatar

Daewoo L

Series 65

Buena Park, CA

Allmerits Asset, LLC

Daewoo Lee is a financial advisor at Allmerits Asset, LLC with a Series 65 credential and five years of industry experience. He has been involved in multiple related businesses, including ownership and insurance agent roles at Daewoo Capital & Insurance and Allmerits Financial & Insurance, where he focuses on sales of annuities, life insurance, and individual retirement plans. Lee is also a co-founder and officer of Allmerits Healthcare & Insurance Services. Allmerits Asset, LLC provides discretionary portfolio management through third-party sub-advisers and digital platforms, serving individuals, corporations, charities, and pension/profit-sharing plans. The firm employs tactical and strategic asset allocation and offers retirement plan consulting and standalone financial consulting, managing approximately $18.9 million in discretionary assets and advising on about $196.8 million in 401(k) assets.

Tax-loss harvesting Passive / index investing ESG / Sustainable investing
user avatar

Wayne P

Series 63, Series 65

Buena Park, CA

Allmerits Asset, LLC

Wayne Park is a financial advisor at Allmerits Asset, LLC with 15 years of industry experience. He holds Series 63 and Series 65 designations and has worked at several firms including Think Wealth, LLC and Kayan Securities, Inc. In addition to his advisory role, he is a marketing executive involved in personal and commercial insurance sales through Cal-Kor Insurance Service. Allmerits Asset, LLC provides discretionary portfolio management using third-party sub-advisers and digital platforms, serving individuals, corporations, charities, and retirement plans. The firm utilizes tactical and strategic asset allocation and offers ERISA non-fiduciary retirement plan consulting and hourly-priced financial consulting engagements.

Tax-loss harvesting Passive / index investing ESG / Sustainable investing
user avatar

Claudia S

Series 65

Buena Park, CA

Allmerits Asset, LLC

Claudia Song is a Series 65 licensed advisor with Allmerits Asset, LLC, bringing two years of industry experience. She previously worked at Apiis Financial and Mass Mutual. In addition to her advisory role, she is active as an insurance agent and field manager at Allmerits Financial and Insurance Services. Allmerits Asset, LLC provides discretionary portfolio management using third-party sub-advisers and digital platforms, serving individuals, corporations, charities, and pension/profit-sharing plans. The firm employs tactical and strategic asset allocation and offers retirement plan consulting alongside standalone financial consulting.

Tax-loss harvesting Passive / index investing ESG / Sustainable investing
user avatar

Christine K

Series 65

Buena Park, CA

Allmerits Asset, LLC

Christine Kim is a financial advisor at Allmerits Asset, LLC with five years of industry experience. She holds a Series 65 designation and has worked at Allmerits since 2021. In addition, she serves as President and CEO of CHK Financial & Insurance Services, where she is involved in life insurance sales and retirement planning. Allmerits Asset, LLC provides discretionary portfolio management using third-party sub-advisers and digital platforms, serving individuals, corporations, charities, and pension/profit-sharing plans. The firm employs tactical and strategic asset allocation and offers retirement plan consulting as well as standalone financial consulting.

Tax-loss harvesting Passive / index investing ESG / Sustainable investing
user avatar

Kyung C

CFP®, Series 65, Series 66

Buena Park, CA

Allmerits Asset, LLC

Kyung Choe is a CFP® with 12 years of industry experience, currently serving as an Investment Adviser Representative at Allmerits Asset, LLC. His career includes roles at Apiis Wealth Management Corp. and Alpha Asset Partners, LLC. Outside of advisory services, he is president of DK DesignTrend Inc., a garment design and sales business. Allmerits Asset, LLC provides discretionary portfolio management using third-party sub-advisers and digital platforms, serving individuals, corporations, charities, and pension/profit-sharing plans. The firm combines tactical and strategic asset allocation with automated rebalancing and tax-aware features to tailor portfolios according to client objectives and risk tolerance.

Tax-loss harvesting Passive / index investing ESG / Sustainable investing
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