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Alliance Wealth Advisors, LLC

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Client assets under management

$551,968,986

Clients

770

18% high-net worth

Advisors

9

of 19 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

86

High

Average account size

$716,843

About

Alliance Wealth Advisors serves individuals (including high-net-worth households), charitable organizations, and businesses, offering discretionary portfolio management, asset allocation, financial planning, and financial consulting services. The firm also recommends and monitors third‑party money managers and model portfolios as part of its service offerings.

Alliance customizes advice to client objectives and typically manages accounts on a discretionary basis, using a mix of proprietary ETF models and model portfolios delivered through a third‑party platform relationship with TownSquare Capital. It applies a proprietary SMART Retirement framework to address horizon and liquidity risks and conducts periodic reviews and monitoring of sub‑advisers and model performance.

What distinguishes Alliance from many peers is the recent development and use of proprietary ETF strategies (disclosed as a material change) and its operational reliance on a platform arrangement with TownSquare, which includes a platform fee embedded in advisory fees. The firm also notes participation in educational conferences and support services made available through its custodian and incorporates client education into its planning and review process—an element less commonly emphasized among comparable team firms.

Client services

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops
Asset allocation services; advisory consulting

Expertise

Passive / index investing Cash flow / budgeting

Fee options

Percentage

$0 - $250,000: 1.65% $250,001 - $1,000,000: 1.40% $1,000,001 - $2,000,000: 1.15% $2,000,001+: 1.00%

Commissions

Persons providing investment advice who are licensed insurance agents earn commissions for selling insurance products, which are separate from advisory fees.

Main office location

Alliance Wealth Advisors, LLC

1148 West Legacy Crossing Blvd., Suite 110

Centerville UT 84014, United States

Number of offices

1

Most active in

Arizona · California · Colorado · Idaho · Louisiana · Oregon · Texas · Utah · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Benjamin C

Series 65

Centerville, UT

Alliance Wealth Advisors, LLC

Benjamin Coles is a financial advisor at Alliance Wealth Advisors, LLC with seven years of industry experience. He holds a Series 65 designation and has worked at Alliance Wealth Advisors since 2016, with prior experience at TownSquare Capital, LLC and Capital Management. Coles is also an independent insurance agent offering fixed life and annuities. Alliance Wealth Advisors serves individual, high-net-worth clients, charitable organizations, and businesses with discretionary portfolio management, asset allocation, financial planning, and consulting. The firm uses proprietary ETF models and third-party portfolios, employs a model-driven investment approach, and manages approximately $439 million across nearly 700 client relationships.

Passive / index investing Cash flow / budgeting
user avatar

Kobe F

Series 65

Centerville, UT

Alliance Wealth Advisors, LLC

Kobe Furness is a financial advisor at Alliance Wealth Advisors, LLC with two years of industry experience. He holds a Series 65 designation and has worked in various roles including package handling at United Parcel Service. Kobe has also been involved with community organizations such as Wasatch Kids Camp and Utah Reads at the University of Utah. Alliance Wealth Advisors serves individual clients, charitable organizations, and businesses with discretionary portfolio management, financial planning, and consulting. The firm uses a model-driven investment approach incorporating proprietary ETF models and third-party portfolios, managing approximately $439 million across nearly 700 client relationships.

Passive / index investing Cash flow / budgeting
user avatar

Jaron M

Series 63, Series 65

Centerville, UT

Alliance Wealth Advisors, LLC

Jaron Munk is a financial advisor at Alliance Wealth Advisors, LLC with 11 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at several firms including TownSquare Capital, JRS Wealth Management, and Allegis Investment Advisors. Alliance Wealth Advisors serves individual, high-net-worth clients, charitable organizations, and businesses with discretionary portfolio management, asset allocation, financial planning, and consulting. The firm employs a model-driven investment approach using proprietary ETF models, third-party portfolios, and a variety of analytical methods, managing approximately $439 million across nearly 700 client relationships.

Passive / index investing Cash flow / budgeting
user avatar

James V

Series 65

Centerville, UT

Alliance Wealth Advisors, LLC

James Van Leeuwen is a financial advisor at Alliance Wealth Advisors, LLC with a Series 65 designation and two years of experience in the industry. Prior to joining Alliance Wealth Advisors, he worked at America First Credit Union for five years and held positions in various other organizations, including Deseret Book and The Church of Jesus Christ of Latter-day Saints. He also holds a role as a resident producer for life and health insurance. Alliance Wealth Advisors serves individual clients, charitable organizations, and businesses with discretionary portfolio management, financial planning, and consulting. The firm employs a model-driven investment approach using proprietary ETF models and third-party portfolios, managing approximately $439 million across nearly 700 client relationships.

Passive / index investing Cash flow / budgeting
user avatar

Jessica E

Series 65

Centerville, UT

Alliance Wealth Advisors, LLC

Jessica Ellis is a Series 65 credentialed advisor with Alliance Wealth Advisors, LLC and has been active in the financial industry since 2023. She has held positions at several firms, including Adams Wealth Advisors and Charles Schwab. Alliance Wealth Advisors serves individual, charitable, and business clients with discretionary portfolio management, financial planning, and consulting. The firm employs a model-driven investment approach using proprietary ETF models and third-party portfolios, managing approximately $439 million across nearly 700 client relationships.

Passive / index investing Cash flow / budgeting
user avatar

Paul C

Series 65

Centerville, UT

Alliance Wealth Advisors, LLC

Paul Coles is a Series 65-licensed financial advisor with 12 years of industry experience. He has worked at Alliance Wealth Advisors, LLC since 2009, including a recent tenure starting in 2021, and previously held positions at TownSquare Capital, LLC and Allegis Investment Advisors. Outside of advisory services, he is an independent insurance agent offering fixed life and annuities. Alliance Wealth Advisors serves individual, high-net-worth clients, charitable organizations, and businesses with discretionary portfolio management, financial planning, and consulting. The firm employs a model-driven investment approach using proprietary ETF models, third-party portfolios, and a range of analytical methods, managing approximately $439 million across nearly 700 client relationships.

Passive / index investing Cash flow / budgeting
user avatar

Chad K

CFP®, Series 65

Centerville, UT

Alliance Wealth Advisors, LLC

Chad Kelley is a CFP® professional with 10 years of industry experience, currently serving at Alliance Wealth Advisors, LLC. His prior experience includes roles at UMA Financial Services and Dentist Advisors. He is also an independent insurance agent offering fixed life and annuities. Alliance Wealth Advisors serves individual, high-net-worth clients, charitable organizations, and businesses with discretionary portfolio management, financial planning, and consulting. The firm employs a model-driven investment approach using proprietary ETF models, third-party portfolios, and a combination of fundamental, technical, cyclical, and Modern Portfolio Theory analysis.

Passive / index investing Cash flow / budgeting
user avatar

Scott H

Series 65, Series 66

Centerville, UT

Alliance Wealth Advisors, LLC

Scott Hoxer is a financial advisor at Alliance Wealth Advisors, LLC with 19 years of industry experience. He holds Series 65 and Series 66 licenses and has previously worked at Goldman Sachs and Townsquare Capital LLC. Outside of his advisory role, he operates as an independent insurance agent offering fixed life and annuities. Alliance Wealth Advisors serves individual, high-net-worth, charitable, and business clients, managing approximately $439 million across nearly 700 relationships. The firm employs a model-driven investment approach using proprietary ETF models, third-party portfolios, and analytical methods including fundamental, technical, and Modern Portfolio Theory frameworks.

Passive / index investing Cash flow / budgeting
user avatar

Mason P

Series 65

Centerville, UT

Alliance Wealth Advisors, LLC

Mason Page is a financial advisor with Alliance Wealth Advisors, LLC, holding a Series 65 designation and nine years of industry experience. He previously worked at TownSquare Capital, LLC and Allegis Investment Advisors. Mason also works as an independent insurance agent, offering fixed life and annuities. Alliance Wealth Advisors serves individual, high-net-worth clients, charitable organizations, and businesses with discretionary portfolio management, financial planning, and consulting. The firm uses a model-driven investment approach featuring proprietary ETF models and third-party portfolios, managing approximately $439 million across nearly 700 client relationships.

Passive / index investing Cash flow / budgeting
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