Alere Planning LLC logo

Alere Planning LLC

Updated today

Client assets under management

$204,512,492

Clients

195

33% high-net worth

Advisors

2

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

98

High

Average account size

$1,048,782

About

Alere Planning LLC provides personalized financial planning and investment management to individuals, families, trusts, charitable organizations, pension plans and corporations, frequently working with clients undergoing complex life transitions such as retirement, business sale, inheritance, or health-related changes. The firm typically charges percentage-of-assets-under-management fees and also offers standalone financial planning and retirement plan consulting.

Alere manages the vast majority of client assets on a discretionary basis under a limited power of attorney, building tailored asset-allocation guidelines and employing both fundamental and technical analysis across active and passive strategies (growth, income, and core models). The firm offers both wrap-fee and non-wrap arrangements and continues to serve a small number of clients in the SEI Managed Account Solutions (MAS) wrap program, although it is not accepting new MAS clients.

Compared with many peers, Alere discloses several uncommon affiliations: certain professionals are registered representatives of Purshe Kaplan Sterling Investments (PKS), enabling commission-based product sales, and some are separately licensed insurance agents who may receive commissions; the firm also maintains a marketing/referral arrangement with UBANK. The combination of a two-advisor team overseeing more than $200 million in mostly discretionary AUM, continued participation in a sponsored wrap program, and these broker‑dealer, insurance and referral relationships are notable features the firm discloses and addresses in its brochure.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Wealth management Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) Concentrated stock management

Occupation focus

Founder/Business Owner

Fee options

Fixed

Financial planning fixed fees generally range from $1,000 to $2,500; monthly fixed fees may be charged for ongoing services

Percentage

$0 - $500,000: 1.25% $500,001 - $1,000,000: 1.00% $1,000,001 - $2,000,000: 0.85% $2,000,001 - $3,000,000: 0.75% $3,000,001+: 0.65%

Commissions

Commissions from securities sales through registered representatives of Purshe Kaplan Sterling Investments, Inc.; commissions from insurance product sales

Project-based

Financial planning services at $300 per hour

Subscriptions

Monthly fixed fees for ongoing financial planning and/or asset management services at discretion of advisor

Other

Account minimum: $150,000 Fee-only: Financial planning fixed fees typically range from $1,000 to $2,500; hourly financial planning at $300 per hour; monthly fixed fees for ongoing services at discretion of advisor

Main office location

Alere Planning LLC

Isle Of Palms SC, United States

Number of offices

3

Most active in

Louisiana · Maryland · Pennsylvania · South Carolina · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Anthony A

CFP®, CFA®, Series 63

Plano, TX

Alere Planning LLC

Anthony Assadi is a CFP® and CFA® with 15 years of industry experience. He has been with Alere Planning LLC since 2017 and previously worked at NTT Data and DST Market Services. In addition to his advisory role, he is also a licensed insurance agent providing insurance products to clients. Alere Planning LLC offers personalized financial planning and investment management services to individuals, families, trusts, charitable organizations, pension plans, and corporations. The firm focuses on clients experiencing complex life transitions and employs a collaborative planning process with a mix of active and passive investment strategies.

Wealth management Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) Concentrated stock management Founder/Business Owner
user avatar

William W

Series 66

Isle Of Palms, SC

Alere Planning LLC

William Weglein Jr. is a financial advisor with Alere Planning LLC, holding a Series 66 designation and 19 years of industry experience. He has worked at Alere Planning LLC since 2017 and previously held roles at Purshe Kaplan Sterling Investments and Securities America Advisors. His other business activities include acting as an agent for fixed and traditional insurance products. Alere Planning LLC provides personalized financial planning and investment management to individuals, families, trusts, charitable organizations, pension plans, and corporations. The firm focuses on clients experiencing complex life transitions and employs a collaborative planning process, managing assets using tailored allocation models that incorporate both active and passive strategies.

Wealth management Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) Concentrated stock management Founder/Business Owner
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