AFS Investments
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$56,484,415
Total clients
139
89% high-net worth
Total advisors
3
of 5 employees
Firm size
Supported
1-3 advisors or $200M+ in AUM
Average clients per advisor
46
Average account size
$406,363
About
AFS Investments provides advisory and planning services to individuals (including high‑net‑worth and non‑HNW clients), retirement plan sponsors, trusts, and business entities, managing roughly $56 million for about 140 client relationships through a three‑advisor team. The firm’s core offerings include ongoing portfolio management, financial planning and consulting, and retirement plan consulting consistent with what many similar firms provide.
AFS uses both “bottom‑up” stock selection and “top‑down” model/asset‑allocation approaches, and clients can engage the firm on discretionary, non‑discretionary, or self‑directed terms; analysis draws on fundamental and technical inputs and the firm routinely monitors and rebalances accounts. For custody and execution the firm relies on a single institutional custodian platform and aggregates trades across client accounts when appropriate.
Compared with many peers, AFS recently formalized a Brokerage Concierge program focused on clients who custody accounts at its chosen custodian, and it offers retirement plan services that range from non‑discretionary fiduciary consulting to discretionary fiduciary management where the firm can act as the plan’s investment manager under ERISA. The firm also refers clients to third‑party RIAs and may retain sub‑advisors, arrangements that generate referral or sub‑advisory compensation and therefore create potential conflicts of interest the firm discloses.
Client services
Expertise
Occupation focus
Fee options
Fixed fees for consulting and financial planning services, minimum $500
$0 - $1,000,000: 1.50% annually (Discretionary - Bottoms Up) $1,000,000 - $1,999,999: 1.25% annually (Discretionary - Bottoms Up) $2,000,000 - $4,999,999: 1.00% annually (Discretionary - Bottoms Up) $5,000,000 - $9,999,999: 0.75% annually (Discretionary - Bottoms Up) $10,000,000 - $24,999,999: 0.50% annually (Discretionary - Bottoms Up) $25,000,000 - $39,999,999: 0.30% annually (Discretionary - Bottoms Up) $40,000,000+: Negotiable (Discretionary - Bottoms Up) $0 - $1,000,000: 1.00% annually (Discretionary - Top Down) $1,000,000 - $1,999,999: 1.00% annually (Discretionary - Top Down) $2,000,000 - $4,999,999: 1.00% annually (Discretionary - Top Down) $5,000,000 - $9,999,999: 0.75% annually (Discretionary - Top Down) $10,000,000 - $24,999,999: 0.50% annually (Discretionary - Top Down) $25,000,000 - $39,999,999: 0.30% annually (Discretionary - Top Down) $40,000,000+: Negotiable (Discretionary - Top Down) $0 - $1,000,000: 1.00% annually (Non-Discretionary) $1,000,000 - $1,999,999: 1.00% annually (Non-Discretionary) $2,000,000 - $4,999,999: 1.00% annually (Non-Discretionary) $5,000,000 - $9,999,999: 0.75% annually (Non-Discretionary) $10,000,000 - $24,999,999: 0.50% annually (Non-Discretionary) $25,000,000 - $39,999,999: 0.30% annually (Non-Discretionary) $40,000,000+: Negotiable (Non-Discretionary) $0 - $1,000,000: 1.00% annually (Qualified Accounts - Discretionary Level 3) $1,000,000 - $1,999,999: 1.00% annually (Qualified Accounts - Discretionary Level 3) $2,000,000 - $4,999,999: 1.00% annually (Qualified Accounts - Discretionary Level 3) $5,000,000 - $9,999,999: 0.75% annually (Qualified Accounts - Discretionary Level 3) $10,000,000 - $24,999,999: 0.50% annually (Qualified Accounts - Discretionary Level 3) $25,000,000 - $39,999,999: 0.25% annually (Qualified Accounts - Discretionary Level 3) $40,000,000+: Negotiable (Qualified Accounts - Discretionary Level 3) $0 - $1,000,000: 0.75% annually (Qualified Accounts - Discretionary Level 2) $1,000,000 - $1,999,999: 0.75% annually (Qualified Accounts - Discretionary Level 2) $2,000,000 - $4,999,999: 0.75% annually (Qualified Accounts - Discretionary Level 2) $5,000,000 - $9,999,999: 0.75% annually (Qualified Accounts - Discretionary Level 2) $10,000,000 - $24,999,999: 0.50% annually (Qualified Accounts - Discretionary Level 2) $25,000,000 - $39,999,999: 0.25% annually (Qualified Accounts - Discretionary Level 2) $40,000,000+: Negotiable (Qualified Accounts - Discretionary Level 2) $0 - $1,000,000: 0.50% annually (Qualified Accounts - Non-Discretionary Level 1) $1,000,000 - $1,999,999: 0.50% annually (Qualified Accounts - Non-Discretionary Level 1) $2,000,000 - $4,999,999: 0.50% annually (Qualified Accounts - Non-Discretionary Level 1) $5,000,000 - $9,999,999: 0.50% annually (Qualified Accounts - Non-Discretionary Level 1) $10,000,000 - $24,999,999: 0.50% annually (Qualified Accounts - Non-Discretionary Level 1) $25,000,000 - $39,999,999: 0.25% annually (Qualified Accounts - Non-Discretionary Level 1) $40,000,000+: Negotiable (Qualified Accounts - Non-Discretionary Level 1)
$150 to $500 per hour for consulting and financial planning services
Minimum fee: Minimum annual household fee of $500
Main office location
AFS Investments
200 N Broadway Ave, Suite E
Turlock CA 95380, United States
Number of offices
2
Most active in
California · Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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