A

Affirmative Financial Services

Updated today

Client assets under management

$1,713,260

Clients

5

0% high-net worth

Advisors

1

of 1 employees

Firm type

Independent

1 advisor

Clients per advisor

5

Very Low

Average account size

$342,652

About

The firm serves individuals and families, as well as trusts, ERISA plans and closely held businesses, providing investment advisory services through a solicitor model. It assists clients in selecting SEC‑registered investment managers who offer asset allocation programs, individual portfolio management and bundled retirement plan services.

The firm gathers client information via interviews and a Risk Profile Questionnaire, uses those inputs to select and approve manager strategies, and conducts periodic reviews to evaluate performance and rebalance portfolios as needed. The firm itself does not take custody or investment discretion; recommended investment managers typically hold discretionary authority and custody of client assets.

The firm’s principal is a licensed insurance producer who sells life, health, disability, Medicare and long‑term care insurance, receives commissions for those sales, and reports spending about half of their time on insurance activities—an arrangement disclosed as a potential conflict of interest. The brochure also discloses a modest asset base with a limited number of clients and an IRS tax lien that is being renegotiated, items that prospective clients may wish to consider.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Medicare planning Long-term care insurance

Fee options

Percentage

$5,000 - $25,000: One-time Establishment Fee: lesser of 3% or $350 (not paid to AFS) $25,000 - $500,000: 1% annually $500,001 - $1,000,000: 0.75% annually $1,000,001+: 0.35% annually

Commissions

Commission income from insurance products sold as insurance producer (life, health, disability, Medicare, long term care insurance)

Other

Account minimum: $5,000

Main office location

Affirmative Financial Services

Jacksonville FL, United States

Number of offices

1

Most active in

Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Quick links

Warmer team member

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")