A
Affinity Financial, LLC
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$1,761,987
This total excludes 9 entity clients. Entities are clients such as corporations, partnerships, or trusts.
Total clients
18
0% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
18
Average account size
$97,888
About
Affinity Financial is a single-advisor registered investment adviser that provides portfolio management, financial planning, and retirement plan setup and record-keeping to a small client base of businesses, non-profits and individual accounts. The firm charges asset-based advisory fees for portfolio management and offers both discretionary and non-discretionary arrangements, with a notable emphasis on non-discretionary management at present.
For investment work the firm employs both fundamental and technical analysis, monitors accounts regularly, and limits the use of leverage while permitting private placement transactions at client request. Financial planning and reporting are offered alongside implementation support, and the firm integrates tax and accounting considerations into its advice.
What distinguishes the firm from many peers is that its principal maintains professional backgrounds in both law and accounting and the firm actively provides retirement-plan services (plan setup, Form 5500 filings, fidelity-bond assistance and ongoing recordkeeping using third‑party actuarial software). The brochure also discloses a personnel disciplinary item on an IA Rep’s U-4 unrelated to financial services and the firm currently reports materially non-discretionary assets and a client base that includes plan sponsors, which are less common among solo independent RIAs.
Client services
Financial planning
Portfolio management
Expertise
Retirement plans for business owners (SEP, solo 401k)
General estate planning guidance
College savings (529s, UTMA, etc.)
General tax planning
Occupation focus
Founder/Business Owner
Fee options
Comprehensive Financial Plan: $1,000 fixed fee (negotiable); Annual Financial Plan Review: $500 fixed fee; Retirement Plan Setup Fee: $500 + $25 per employee (business clients), $50 setup fee for individual clients; Plan Amendment Fee: $50 per amendment
$0 - $9,999: 2% per annum $10,000 - $99,999: 1.85% per annum $100,000 - $249,999: 1.75% per annum $250,000 - $499,999: 1.5% per annum $500,000 - $999,999: 1.25% per annum $1,000,000+: 1% per annum
$225 per hour for Separate Financial Planning Consultations and Tax Consulting Services
Account minimum: $10,000 for individual Portfolio Management Services; $50,000 for small business and non-profit Portfolio Management Services; no minimum for Financial Planning Services Fee-only: Comprehensive Financial Plan: $1,000 fixed fee (negotiable); Annual Financial Plan Review: $500 fixed fee; Separate Financial Planning Consultations: $225 hourly fee; Tax Consulting: $225 hourly fee; Retirement Plan Setup: $500 + $25 per employee (business clients), $50 setup fee for individual clients; Monthly Record Keeping Fee: $99+ (business clients); Plan Document & Compliance Testing Fee: $11.25 quarterly per participant; 5500 Filing Fee: $25 quarterly per plan; Plan Amendment Fee: $50 per amendment; Fidelity Bond Fee: $200-$500+ every three years.
Main office location
Affinity Financial, LLC
670 E 3900 S, Ste 106
Millcreek UT 84107, United States
Number of offices
1
Most active in
Affinity Financial, LLC has reported serving >5 clients in these states in the last 12 months.
Utah
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is active or affiliated with:
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Lawyer
They provide legal services, typically billed separately.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
Forms ADV
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