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Affinity Capital Advisors LLC

Updated today

Client assets under management

$840,184,066

Clients

531

39% high-net worth

Advisors

5

of 11 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

106

High

Average account size

$1,582,268

About

Affinity Capital Advisors LLC serves individuals (including high‑net‑worth clients), trusts, estates, and business entities with a range of advisory services including comprehensive portfolio management, financial planning, standalone tax planning and preparation, retirement plan consulting, referrals to third‑party money managers, and bill‑payment services. The firm also uses the Pontera platform to manage held‑away retirement accounts (401(k)s, 403(b)s, etc.) and implements tax‑efficient asset location and opportunistic rebalancing for those accounts.

Affinity delivers individualized, often discretionary, portfolio management with continuous monitoring and rebalancing, drawing on fundamental, technical, and charting analysis to construct diversified allocations across individual stocks, bonds, mutual funds, ETFs, options, and other public and private securities. The firm may engage third‑party managers for certain mandates, performs initial due diligence and periodic reviews of those managers, and communicates regularly with clients about account positioning.

Noteworthy distinctions disclosed in the brochure include representatives who are licensed real estate brokers and principals in real estate investment entities, as well as non‑practicing attorneys and licensed insurance agents who offer services separate from the advisory relationship. The firm’s offering of bill‑payment services (which gives rise to limited custody responsibilities subject to an annual independent public accountant examination) and its explicit use of derivatives such as options in client strategies are features less common among comparable team‑based advisory firms.

Client services

Portfolio management Pension consulting Selection of other advisers

Expertise

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Tax strategies for small businesses Wealth management

Fee options

Fixed

Range from $750 to $30,000 for Retirement Plan Consulting

Percentage

$0+: Up to 1.75% annually for Comprehensive Portfolio Management $0+: Up to 1.25% annually for Retirement Plan Consulting (based on Plan assets)

Project-based

Up to $500 per hour for Tax Planning & Preparation and Retirement Plan Consulting

Other

Fee-only: Hourly fees up to $500 per hour, Flat fees from $750 to $30,000 for Retirement Plan Consulting, Hourly rate up to $500 for Tax Planning & Preparation

Main office location

Affinity Capital Advisors LLC

825 Page Street

Berkeley CA 94710, United States

Number of offices

1

Most active in

California · Colorado · Louisiana · Massachusetts · Nebraska · Nevada · New York · Oregon · Texas · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Robert B

Series 66

Berkeley, CA

Affinity Capital Advisors LLC

Robert Bradford is a financial advisor at Affinity Capital Advisors LLC with 14 years of industry experience. He holds the Series 66 designation and has previously worked at Private Ocean and Morgan Stanley Private Bank. Affinity Capital Advisors serves primarily individual and high-net-worth clients, as well as trusts, estates, and business entities, offering portfolio management, financial planning, retirement plan consulting, and standalone tax planning. The firm employs a range of investment strategies using stocks, bonds, ETFs, mutual funds, options, and other public and private investments, with discretionary management and regular portfolio reviews.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Tax strategies for small businesses Wealth management
user avatar

Sean K

CFP®, Series 66

Berkeley, CA

Affinity Capital Advisors LLC

Sean Kenmore is a CFP® professional with 17 years of industry experience, currently serving at Affinity Capital Advisors LLC since 2013. He holds a Series 66 license and is based in Berkeley, CA. Outside of his advisory role, Kenmore is active as a real estate broker and managing partner in several real estate and development entities. Affinity Capital Advisors serves individual and high-net-worth clients, trusts, estates, and business entities with portfolio management, financial planning, retirement plan consulting, and tax services. The firm employs a diversified investment approach including stocks, bonds, ETFs, mutual funds, and options, with discretionary management and regular portfolio reviews.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Tax strategies for small businesses Wealth management
user avatar

Jonathan M

Series 66

Berkeley, CA

Affinity Capital Advisors LLC

Jonathan Manzo Cardenas is a financial advisor at Affinity Capital Advisors LLC with 14 years of industry experience. He holds a Series 66 designation and has worked at Affinity since 2018, previously working at Pacific Private Wealth Management, LLC from 2012 to 2018. Outside of advisory services, he is involved as an insurance broker and manages several real estate investment and holding companies. Affinity Capital Advisors serves primarily individual and high-net-worth clients, along with trusts, estates, and business entities. The firm offers comprehensive portfolio management, financial planning, retirement plan consulting, and tax planning services, using a range of investment vehicles and applying both fundamental and technical analysis.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Tax strategies for small businesses Wealth management
user avatar

John B

Series 65

Berkeley, CA

Affinity Capital Advisors LLC

John Blatter is a financial advisor at Affinity Capital Advisors LLC in Berkeley, CA. He holds a Series 65 designation and has one year of industry experience. His prior work includes roles at ION Solar, Athelas, and LaunchPod Media. Affinity Capital Advisors serves individual and high-net-worth clients, as well as trusts, estates, and business entities, providing portfolio management, financial planning, retirement plan consulting, and standalone tax planning and preparation. The firm employs a range of investment strategies using stocks, bonds, ETFs, mutual funds, options, and other public and private investments, with discretionary management and regular portfolio reviews.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Tax strategies for small businesses Wealth management
user avatar

Richard G

Series 65

Berkeley, CA

Affinity Capital Advisors LLC

Richard Greywitt is a financial advisor at Affinity Capital Advisors LLC with 10 years of industry experience. He holds a Series 65 designation and has previously worked at Cutler Group LP and Greywitt Capital Management. Outside of his advisory role, he occasionally assists with operations at Metta Yoga Studio, a business owned and operated by his spouse. Affinity Capital Advisors serves individual and high-net-worth clients, as well as trusts, estates, and business entities, providing portfolio management, financial planning, retirement plan consulting, and tax services. The firm employs a range of investment strategies using various securities and applies both fundamental and technical analysis, with discretionary management and regular portfolio reviews.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Tax strategies for small businesses Wealth management
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