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Affiliated Financial Advisors Inc

Updated today

Client assets under management

$541,478,694

Clients

898

20% high-net worth

Advisors

4

of 4 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

225

Very High

Average account size

$602,983

About

Affiliated Financial Advisors, Inc. provides asset management and portfolio management services to individuals, high net worth individuals, trusts, estates, and small business entities. The firm documents client goals, time horizons and risk tolerances and implements investment programs that allow clients to impose restrictions on holdings.

AFA’s investment process uses a mix of analytical methods — including efficient market theory, fundamental, technical and cyclical analysis — and employs both long‑term and short‑term strategies tailored to client objectives. Although the firm offers discretionary services in its agreements, its Form ADV reports essentially all assets ($541.5 million as of 12/31/2025) as non‑discretionary, indicating clients generally retain trading authority in practice.

The firm is distinctive for managing a large number of client accounts with a small advisory team (roughly 898 clients across four advisors), resulting in a high client‑to‑advisor ratio that may affect the level of operational standardization versus individualized trading. AFA also discloses customary third‑party relationships — a recommended custodian, potential soft‑dollar benefits, and limited insurance sales by some representatives for separate compensation — and describes policies to mitigate the related conflicts.

Client services

Portfolio management

Expertise

Wealth management

Fee options

Percentage

0.50% to 1.0% annually (flat fee across entire portfolio, payable quarterly in arrears)

Main office location

Affiliated Financial Advisors Inc

2600 North Mayfair Rd., Suite 200

Milwaukee WI 53226, United States

Number of offices

1

Most active in

Arizona · California · Florida · Illinois · Maryland · Massachusetts · Michigan · Minnesota · New Hampshire · North Carolina · Texas · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Benjamin V

Series 65

Milwaukee, WI

Affiliated Financial Advisors Inc

Benjamin Verhulst is a financial advisor at Affiliated Financial Advisors, Inc. in Milwaukee, WI, holding a Series 65 designation with two years of industry experience. Prior to joining Affiliated Financial Advisors in 2025, he worked at Charter Capital Management, Inc. and has been involved with Calvin University since 2022. He also has experience working in the Milwaukee County District Attorney’s Office. Affiliated Financial Advisors, Inc. provides investment supervisory services to individual, high-net-worth, institutional, and trust clients. The firm operates on a non-discretionary basis, analyzing existing holdings and developing recommendations while requiring client approval for transactions, and manages approximately $462 million in assets across a team of four advisors.

Wealth management
user avatar

Jason V

CFP®, Series 63, Series 65

Milwaukee, WI

Affiliated Financial Advisors Inc

Jason Voelker is a CFP® professional with 21 years of industry experience, currently serving at Affiliated Financial Advisors Inc. in Milwaukee, WI. He has been with Affiliated Financial Advisors since 2002 and also works at Capital Financial Services, Inc. since 2003. Affiliated Financial Advisors, Inc. provides investment supervisory services to a diverse client base, including individuals, high-net-worth investors, institutional, and trust accounts. The firm operates on a non-discretionary basis, delivering portfolio analysis and recommendations across multiple asset classes while maintaining a higher client-to-advisor ratio than typical team firms.

Wealth management
user avatar

Dawn M

Series 63, Series 65

Milwaukee, WI

Affiliated Financial Advisors Inc

Dawn May is a financial advisor at Affiliated Financial Advisors Inc. in Milwaukee, WI, with 32 years of industry experience. She holds Series 63 and Series 65 licenses and has worked at several firms, including Capital Financial Services, Inc. and Calton & Associates, Inc. Dawn is also licensed to sell fixed insurance products. Affiliated Financial Advisors, Inc. provides non-discretionary investment supervisory services to a diverse client base, including individual, high-net-worth, institutional, and trust accounts. The firm employs a team of four advisors managing approximately $462 million in assets, using fundamental, technical, and cyclical analysis to develop client recommendations.

Wealth management
user avatar

George S

Series 63, Series 65

Milwaukee, WI

Affiliated Financial Advisors Inc

George Schmidley is a financial advisor with Affiliated Financial Advisors Inc in Milwaukee, WI, holding Series 63 and Series 65 licenses and bringing 25 years of industry experience. He has been with Affiliated Financial Advisors since 1992. Outside of advisory work, he is the owner and president of a tax preparation and insurance business and serves as founder and president of the nonprofit Hope Community Foundation, a 501(c) organization. Affiliated Financial Advisors, Inc. provides non-discretionary investment supervisory services to individual, high-net-worth, institutional, and trust clients. The firm manages approximately $462 million in assets across a four-advisor team, using fundamental, technical, and cyclical analysis to develop recommendations that require client approval before execution.

Wealth management
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