Advisory Financial Services LLC
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$500,000
Total clients
11
0% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
11
Average account size
$45,455
About
The firm is a small, independent registered investment adviser that serves primarily individual clients and also accepts pension and profit‑sharing plans, trusts, estates and other business entities. It offers comprehensive financial planning and consulting, investment management, and in‑house income tax planning and tax return preparation.
The adviser tailors portfolios to client risk tolerance and time horizon and conducts ongoing monitoring and at least quarterly reviews, generally implementing investment recommendations on a non‑discretionary basis. Portfolios are typically allocated among mutual funds and may include individual stocks, bonds, options and ETFs, and the firm uses third‑party research tools and custodian platforms (Interactive Brokers and E*TRADE) to support portfolio oversight.
Compared with many solo independent advisers, the firm has maintained broker‑dealer relationships and implements some recommendations on a commission basis, including insurance and annuity products, and holds life, health and annuity insurance licenses. It also routinely provides advice on investments held directly at insurance companies and can transition certain commission‑based products into fee‑based arrangements over time, reflecting a blend of advisory, brokerage and tax‑preparation capabilities.
Client services
Portfolio management
Expertise
General retirement planning
Income planning
Retirement withdrawal strategies
Equity compensation tax strategy
Tax-loss harvesting
Fee options
Fixed fees for financial planning and consulting services ranging generally from $1,500 to $2,500.
$0 - $250,000: 2.75% $250,001 - $750,000: 2.00% $750,001 - $3,000,000: 1.50% $3,000,001+: 1.00%
Commission-based fees may apply depending on products or services; some accounts initially receive commissions and later convert to fee-based.
Generally $250 per hour for financial planning and consulting services.
Account minimum: No minimum portfolio size generally imposed, but some fee-based account platforms and insurance products may have minimum account levels.
Main office location
Advisory Financial Services LLC
Oceanside CA, United States
Number of offices
1
Most active in
Advisory Financial Services LLC has reported serving >5 clients in these states in the last 12 months.
California · Massachusetts
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Is not active or affiliated with:
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
Forms ADV
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