Advisory Alpha, LLC

Advisory Alpha serves a broad retail client base that includes individual and high-net-worth investors and provides portfolio management, financial planning, and a wide range of specialty solutions such as retirement plan services, 529 and HSA platforms, donor-advised fund and 1031 exchange offerings. The firm also contracts with other registered investment advisors, acting as a subadvisor or co-advisor for third‑party RIA clients in addition to managing directly held client accounts.

The firm’s investment process is overseen by an internal Investment Team and is built around a large menu of managed portfolio series (including factor, hedged, direct-equity, laddered fixed income, and manager-of-managers strategies) that generally use a “fund-of-funds” implementation but may include individual securities and structured products. Portfolios are typically managed on a discretionary basis with ongoing allocation, security selection, and rebalancing, and the firm reports both material assets under management and a notable pool of assets under advisement associated with its subadvisory relationships.

What is distinctive in the brochure is Advisory Alpha’s explicit emphasis on serving other RIAs through subadvisory/co-advisory contracts and the disclosure that a limited number of its investment adviser representatives maintain registrations with unaffiliated advisors, arrangements the firm identifies as potential conflicts to be managed. The brochure also discloses ownership and affiliation interests tied to insurance-related entities and a minority interest in an external advisory, and documents a broader-than-typical menu of specialty strategies (tax-aware equity models, structured/hedged series, treasury and high-yield ladder products, and private real estate solutions) that extend beyond standard enterprise product lineups.