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Advisory Advocates LLC

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Client assets under management

$158,270,393

Clients

243

19% high-net worth

Advisors

7

of 9 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

35

Low

Average account size

$651,318

About

Advisory Advocates LLC provides financial planning, financial consulting, discretionary portfolio management, and retirement plan consulting to individuals, high‑net‑worth clients, retirement plans, trusts, estates and business entities. The firm’s team of seven advisors manages roughly $158.6 million for about 243 clients and may recommend that all or part of a client’s assets be placed with third‑party investment advisers.

The firm’s process begins with a data‑gathering discovery to identify goals, risk tolerance and time horizon, followed by individualized, discretionary portfolio management using fundamental and technical analysis, strategic and tactical asset allocation, and periodic rebalancing. It offers written financial plans to planning clients, conducts ongoing account reviews, and works directly with clients to select and monitor third‑party managers when those are recommended.

Advisory Advocates is co‑owned by Luminist Holdings and has ownership links to other SEC‑registered advisers, including RM Investment Strategies and Luminist Capital, and it discloses that it hires Luminist Capital for some client accounts and receives a portion of third‑party adviser fees — a relationship the firm says it manages through disclosures and fiduciary procedures. The firm also recently became SEC‑registered in March 2026, added retirement plan consulting (limited ERISA Section 3(21) services), and notes that some owners are insurance‑licensed and may recommend insurance products for separate commission income.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting

Fee options

Other

Fee-only: Fixed fees for financial planning and consulting services ranging from $250 to $1,500, negotiable

Main office location

Advisory Advocates LLC

4981 Cascade Road, Suite C

Grand Rapids MI 49546, United States

Number of offices

4

Most active in

Michigan

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Michael C

Series 65

Grand Rapids, MI

Advisory Advocates LLC

Michael Cook is a financial advisor at Advisory Advocates LLC in Grand Rapids, MI, holding a Series 65 credential with six years of industry experience. His prior roles include positions at Legacy Planning & Associates, Inc. and BetterTrades, Inc. Outside of his advisory work, he is president and owner of Trendlogic, Inc., a non-investment related business. Advisory Advocates LLC provides financial planning, consulting, and discretionary portfolio management to individuals, trusts, estates, and business entities. The firm employs a combination of passive ETF-based strategies and active approaches such as tactical asset allocation, sector rotation, and option-protected overlay hedged models.

Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting
user avatar

Larry A

Series 66

Grand Rapids, MI

Advisory Advocates LLC

Larry Andreano is a financial advisor at Advisory Advococates LLC with 20 years of industry experience. He holds a Series 66 designation and has worked at L.M. Kohn & Company and Royal Securities Co. Outside of his advisory work, he has a controlling interest in SAIL, LLC, a company that owns apartments and is managed by a third party. Advisory Advocates LLC provides financial planning, consulting, and discretionary portfolio management to individuals, trusts, estates, and business entities. The firm employs a combination of passive ETF-based strategies and active portfolio management, including tactical asset allocation and option-protected overlays, and utilizes affiliated sub-advisory arrangements in its investment approach.

Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting
user avatar

Elizabeth B

Series 66

Grand Rapids, MI

Advisory Advocates LLC

Elizabeth Burgess is a financial advisor at Advisory Advocates LLC with nine years of industry experience. She holds a Series 66 designation and has previously worked at VOYA Financial Advisors, Legacy Planning & Associates, Inc., and Bankers Life. Outside of her advisory role, she is the managing member of Goldfinch Wealth Management, an LLC that holds ownership interest in Advisory Advocates. Advisory Advocates LLC provides financial planning, consulting, and discretionary portfolio management to individuals, trusts, estates, and business entities. The firm utilizes a combination of passive ETF-based models and active strategies, including tactical asset allocation and option-protected hedged models, with some portfolios sub-advised and rebalanced quarterly.

Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting
user avatar

Joseph D

Series 66

Bettendorf, IA

Advisory Advocates LLC

Joseph Degeorge is a financial advisor at Advisory Advocates LLC with 15 years of industry experience. He holds a Series 66 designation and has worked at several firms, including Investment Consulting Group INC and Money Concepts Capital Corp. Outside of his advisory role, he is a special education teacher with the Durant Community School District. Advisory Advocates LLC provides financial planning, consulting, and discretionary portfolio management for individuals, trusts, estates, and business entities. The firm employs a combination of passive ETF-based strategies and more active approaches such as tactical asset allocation and option-protected overlay hedged models, with some portfolios sub-advised and rebalanced quarterly.

Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting
user avatar

John H

Series 65

Fort Wayne, IN

Advisory Advocates LLC

John Hill is a financial advisor at Advisory Advocates LLC with seven years of industry experience. He holds a Series 65 designation and has worked at firms including Luminist Capital, Wealth Watch Advisors, and Life Financial Wealth Management, where he remains owner and president. In addition to his advisory role, he offers life and health insurance and annuity products through Life Financial Wealth Management. Advisory Advocates LLC provides financial planning, consulting, and discretionary portfolio management to individuals, trusts, estates, and business entities. The firm employs a combination of passive ETF-based strategies and more active approaches such as tactical asset allocation, sector rotation, and option-protected overlay hedged models, with some portfolios sub-advised and rebalanced quarterly.

Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting
user avatar

Joseph B

Series 66

Grand Rapids, MI

Advisory Advocates LLC

Joseph Bonadies is a financial advisor at Advisory Advocates LLC with two years of industry experience. He holds a Series 66 designation and has worked previously at L.M. Kohn & Company. Outside of finance, he owns Palissage, LLC, a wine and beverage consulting business, where he serves as a consulting sommelier. He also participates on the City of Holland International Relations Commission. Advisory Advocates LLC provides financial planning, consulting, and discretionary portfolio management to individuals, trusts, estates, and business entities. The firm employs a combination of passive ETF-based strategies and active management, including tactical asset allocation and option-protected overlays, and may utilize third-party money managers such as Zacks Investment Management.

Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting
user avatar

Alan T

Series 65

Grand Rapids, MI

Advisory Advocates LLC

Alan Tubbergen is a financial advisor with Advisory Advocates LLC and holds a Series 65 designation. He has 15 years of industry experience and has worked at several firms, including PLG Planning, LLC and PLP Advisors, LLC. Outside of his advisory work, he is involved with Growth Management Group, where he assists businesses with cost savings. Advisory Advocates LLC provides financial planning, consulting, and discretionary portfolio management to individuals, trusts, estates, and business entities. The firm employs a combination of passive ETF-based strategies and more active approaches such as tactical asset allocation, sector rotation, and option-protected overlay models, often utilizing affiliated sub-advisers.

Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting
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