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Advisor.com

Updated today

Client assets under management

$126,820,765

Clients

426

5% high-net worth

Advisors

3

of 12 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

142

Very High

Average account size

$297,701

About

Advisor.com provides investment management and financial consulting primarily to individual investors, with services delivered through its Advisor Wealth Management (AWM) platform and a separate Summit Wealth Group for higher‑net‑worth needs; it also operates an online referral platform that introduces prospective clients to affiliated and unaffiliated advisers. Offerings include model‑based portfolio management, financial planning, and non‑investment implementation recommendations such as tax preparation through third‑party providers.

The firm implements a range of ETF‑based asset allocation models that clients select with Advisor’s guidance; portfolios are model‑driven rather than individually tailored, and clients typically retain final approval over trades and implementation. A notable operational characteristic in the brochure is that the firm’s regulatory assets under management are advised on a non‑discretionary basis, with rebalancing and trade execution performed only after client approval.

Distinctive aspects compared with peers include the combination of a primarily non‑discretionary, model‑based investment program and an Advisor.com referral business that accepts one‑time fees from participating advisers, a structure the brochure discloses as a potential conflict of interest. The brochure also discloses a recent corporate conversion and a minority outside investor, and highlights certain bundled implementation services (for example, tax return preparation for participating clients) that are included under its flat‑fee arrangements.

Client services

Financial planning Portfolio management Selection of other advisers Investment adviser referral service

Expertise

Debt management Cash flow / budgeting

Fee options

Fixed

Flat annual service fees ranging generally from $2,500 to $5,000 depending on services required

Commissions

Commission-based compensation may be received from sale of securities or insurance products; does not reduce advisory fees

Other

Minimum fee: Flat fee generally ranging from $2,500 to $5,000 per year; typical financial planning fees range from $3,750 to $5,000 per year Fee-only: Flat fees generally range from $2,500 to $5,000 per year for financial consulting; fees are negotiable and may vary based on services

Main office location

Advisor.com

525 King Street, Ste B

Charleston SC 29403, United States

Number of offices

1

Most active in

South Carolina

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Michael W

Series 66

Charleston, SC

Advisor.com

Michael Williamson is a financial advisor at Advisor.com with 14 years of industry experience. He holds a Series 66 designation and has worked at First Citizens Investor Services and First Citizens Bank since 2021, as well as Wells Fargo Advisors and Wells Fargo Bank from 2013 to 2021. Advisor.com serves individual investors and charitable organizations through its Advisor Wealth Management platform and operates an Advisor Referral Platform connecting clients with unaffiliated investment advisers. The firm manages approximately $51 million in regulatory assets and offers ETF-based asset-allocation models primarily on a non-discretionary basis, combining ongoing advisory services with a third-party referral business.

Debt management Cash flow / budgeting
user avatar

Kellen T

Series 66

Charleston, SC

Advisor.com

Kellen Thayer is a financial advisor at Advisor.com with seven years of industry experience. He holds the Series 66 designation and has previously worked at Raymond James & Associates and Goldman Sachs & Co. LLC. Advisor.com serves individual investors and charitable organizations through its Advisor Wealth Management platform, offering ETF-based asset-allocation models primarily on a non-discretionary basis. The firm also operates an Advisor Referral Platform that connects prospective clients with unaffiliated investment advisers.

Debt management Cash flow / budgeting
user avatar

Trigg W

Series 63, Series 66

Charlotte, NC

Advisor.com

Trigg Williamson is a financial advisor at Advisor.com with six years of industry experience. He holds Series 63 and Series 66 licenses and has worked at Nuveen Securities, Nuveen Asset Management, Morgan Stanley, and Vanguard Marketing Corporation. His background includes roles outside finance at companies such as ConMet, Grill Marks, and Swim Club Management Group. Advisor.com serves individual investors and charitable organizations through its Advisor Wealth Management platform and an Advisor Referral Platform connecting clients with unaffiliated advisers. The firm employs ETF-based asset-allocation models tailored to client goals and risk tolerance, primarily offering advisory services on a non-discretionary basis.

Debt management Cash flow / budgeting
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