AdaptFirst Investments LLC

AdaptFirst Investments provides advisory services to individuals and businesses, offering ongoing portfolio management, financial planning, and project-based consulting. The firm also offers a broader set of business-oriented services — including outsourced CIO support to other advisors, CFO-level consulting, bookkeeping/accounting, tax preparation, and financial coaching programs.

AFI builds an Investor Profile for each client and manages accounts on both a discretionary and non-discretionary basis, pursuing a proactive, valuation-focused investment approach with medium-term targets and using both fundamental and technical analysis. The firm documents allocation and trading policies intended to treat clients equitably and performs periodic account reviews with regular reporting through custodians.

Notably, AdaptFirst uses subscription-style offerings (CIO/newsletter subscriptions and recurring coaching programs) and provides accounting and tax services in-house, services that are less common for firms in this category. The brochure also discloses that some representatives maintain outside registrations as insurance agents and as a registered representative of a broker‑dealer, and it records a February 2023 regulatory proceeding involving an associated person who rendered advice without registration that resulted in a cease-and-desist order and an administrative fine paid by the firm.