A. J. Brooker Financial Associates logo

A. J. Brooker Financial Associates

Updated today

Client assets under management

$27,822,590

Clients

55

20% high-net worth

Advisors

1

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

55

Typical

Average account size

$505,865

About

A. J. Brooker Financial Associates serves individual clients — including those who prioritize philanthropy and charitable giving — with comprehensive financial planning and wealth management services. The firm provides ongoing planning and portfolio management that emphasizes mutual funds, index funds, and ETFs as the primary investment vehicles.

The firm’s approach is holistic and goal‑oriented, incorporating insurance reviews, employee benefits analysis, retirement and college planning, and intentional charitable strategies, and it relies on independent research sources such as Morningstar with reporting via Panoramix. Investment management is conservative and buy‑and‑hold in nature and is delivered primarily on a non‑discretionary basis; the firm reports managing approximately $28 million on a non‑discretionary basis and does not maintain discretionary trading authority.

Distinctive features include its small, virtual practice model supported by a three‑person staff and formal use of third‑party platforms and referral relationships — for example, using Pontera to access employer retirement plans and a held‑away account platform to review outside accounts, and referring clients to other registered advisers when appropriate. The adviser operates on a fee‑only basis, does not accept commissions, soft dollars, or compensation for referrals, and discloses these arrangements as part of its brokerage and custodian relationships.

Client services

Financial planning Portfolio management

Expertise

Charitable giving & philanthropy Wealth management General estate planning guidance Income planning Retirement income strategy

Demographic focus

Values-based investing

Fee options

Project-based

$350/hour for prorated refund calculation if financial planning agreement terminated early

Other

Account minimum: $1,000,000 Minimum fee: $10,000 minimum for Comprehensive Financial Planning services (first year and ongoing annual fee) Fee-only: Comprehensive Financial Planning: Minimum $10,000 first year, ongoing minimum annual fee starting at $10,000 subject to CPI-U inflation adjustment

Main office location

A. J. Brooker Financial Associates

1320 Main Street, Ste 300

Columbia SC 29201-3266, United States

Number of offices

2

Most active in

South Carolina

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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