724 Capital, LLC logo

724 Capital, LLC

Updated today

Client assets under management

$247,046,386

Clients

1,247

22% high-net worth

Advisors

6

of 13 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

208

Very High

Average account size

$198,113

About

724 Capital, LLC is an investment advisory firm managing roughly $259 million for individuals (including high‑net‑worth clients), corporations/business entities, and retirement plans. It offers ongoing portfolio management, pension/401(k) consulting, and financial planning, and prepares an Investment Policy Statement for each client to guide implementation.

The firm combines model allocations and individualized plans with a range of analysis methods — including fundamental, quantitative, technical/charting, cyclical analysis and modern portfolio theory — and conducts monthly account reviews. 724 Capital generally seeks discretionary authority to trade on clients’ behalf, may allocate to third‑party money managers, and uses a mix of mutual funds, equities, ETFs, fixed income, private placements and derivatives (options and margin) as appropriate.

Notable aspects relative to many peers include its role as a sponsor of a wrap fee program and its affiliations with related entities (notably 724 Asset Management, LLC and 724 Insurance, LLC), arrangements the firm discloses can create potential conflicts of interest when it recommends or selects affiliated services. The firm also requires custody at a specified broker‑dealer (Fidelity) and discloses that it may charge its standard fee in addition to fees payable to third‑party advisers it selects.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Options & derivatives strategies Active portfolio management

Fee options

Fixed

Financial planning fixed fees negotiated between $0 and $15,000

Percentage

$5,000+: 1.00% annually (Portfolio Management) $5,000+: 1.50% annually (Pension Consulting)

Other

Account minimum: $5,000

Most active in

Arizona · California · Colorado · Florida · Georgia · Idaho · Illinois · Indiana · Michigan · North Carolina · Ohio · Oregon · Pennsylvania · Puerto Rico · Tennessee · Texas · Virginia · Washington · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Lindsey R

Series 66

Lansing, MI

724 Capital, LLC

Lindsey Roehl is a financial advisor with 12 years of industry experience, currently affiliated with 724 Capital, LLC. She holds a Series 66 designation and has worked with multiple firms including Independent Financial Group and Investment Centers of America. Outside of her advisory role, she assists with bookkeeping for her husband’s trucking business. 724 Capital, LLC serves individual and high-net-worth clients as well as corporations and employee benefit plans, offering portfolio management, financial planning, and pension consulting. The firm employs a range of analytic approaches and investment strategies, including discretionary account management and third-party money manager allocations.

Options & derivatives strategies Active portfolio management
user avatar

Andres P

Series 63

Archbold, OH

724 Capital, LLC

Andres Peterson is a financial advisor with 22 years of industry experience, currently with 724 Capital, LLC since 2022. He holds a Series 63 designation and has worked at firms including F3 Logic, LLC, Independent Financial Group, LLC, CIG Financial Services, National Planning Corporation, and Childs Investment Group, Inc. Peterson is also involved in insurance sales through CIG Financial Services. 724 Capital, LLC serves individual and high-net-worth clients, corporations, and employee benefit plans by providing portfolio management, financial planning, and pension consulting. The firm employs a range of analytic approaches and investment strategies, including discretionary account management and third-party money manager allocations, with a focus on long-term trading and regular portfolio monitoring.

Options & derivatives strategies Active portfolio management
user avatar

Alan W

Series 63, Series 66

Archbold, OH

724 Capital, LLC

Alan Wyse is a financial advisor with Independent Financial Group, LLC, holding Series 63 and Series 66 licenses and bringing 25 years of industry experience. His career includes roles at 724 Capital, LLC, CIG Financial Services, Inc., National Planning Corporation, and Childs Investment Group, Inc. He serves as a board member for Goodville Mutual Casualty Company, a property and casualty insurance firm. Independent Financial Group, LLC is a dual-registered broker-dealer and SEC-registered investment adviser serving individuals, charities, corporations, and plan sponsors. The firm offers brokerage, portfolio management, financial planning, and retirement plan services through a national network, utilizing a variety of advisory programs and third-party asset managers.

Options & derivatives strategies Active portfolio management
user avatar

Michael M

Series 63

Fort Wayne, IN

724 Capital, LLC

Michael Mishler is a financial advisor with 29 years of industry experience, currently affiliated with 724 Capital, LLC. He holds a Series 63 designation and previously worked for Sigma Financial Corporation for 20 years. Outside of his advisory role, Mishler serves on the board of Junior Achievement of Northern Indiana, a nonprofit focused on education. 724 Capital serves individual and high-net-worth clients, corporations, and employee benefit plans by providing portfolio management, financial planning, and pension consulting. The firm employs a variety of analytic approaches and investment strategies, including options and margin trading, and emphasizes ongoing account monitoring and customized investment policy statements.

Options & derivatives strategies Active portfolio management
user avatar

Trevor R

Series 66

Archbold, OH

724 Capital, LLC

Trevor Rupp is a financial advisor with 3 years of industry experience, currently affiliated with 724 Capital, LLC. He holds a Series 66 designation and has worked at firms including Independent Financial Group, LLC and Thrivent Financial. Outside of his advisory work, he has experience managing operations at a local public golf course. 724 Capital serves individual and high-net-worth clients, corporations, and employee benefit plans, offering portfolio management, financial planning, and pension consulting. The firm employs a variety of analytic approaches and may use higher-risk instruments and third-party managers, providing tailored investment solutions with ongoing monitoring and reporting.

Options & derivatives strategies Active portfolio management
user avatar

Paul D

CFP®, ChFC®, Series 63, Series 65

Grand Rapids, MI

724 Capital, LLC

Paul Damon is a financial advisor with 44 years of industry experience, currently affiliated with 724 Capital, LLC. He holds the CFP® and ChFC® designations and has worked at firms including Family Capital Management and American Portfolios Financial Services, Inc. Damon is also the owner and president of Paul Damon & Associates, Inc., an RIA focused on comprehensive financial planning and asset management. 724 Capital serves individual and high-net-worth clients, corporations, and employee benefit plans by providing portfolio management, financial planning, and pension consulting. The firm employs a variety of analytic approaches and investment strategies, including discretionary management and the sponsorship of a wrap fee program.

Options & derivatives strategies Active portfolio management
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