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401k Generation

Updated today

Client assets under management

$119,745,923

Clients

68

7% high-net worth

Advisors

6

of 35 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

11

Very Low

Average account size

$1,760,969

About

401k Generation provides retirement plan consulting to plan sponsors and fiduciaries as well as individual investment advisory and managed account services. The firm advises a range of clients including individuals, trusts, and business-sponsored retirement plans and delivers both discretionary and non‑discretionary portfolio management.

Investment decisions are governed by an internal Investment Policy Committee and model portfolios (Growth, Moderate, Income) that rely on quantitative grading—using performance returns, financial ratios, quartile rankings and ratings—to select mutual funds and ETFs. The firm may recommend third‑party money managers, conducts ongoing due diligence, and distributes market commentary and model updates to clients.

Compared with many peers, 401k Generation discloses and advertises both historical performance results and hypothetical performance scenarios in its materials, and it operates a substantial retirement-plan practice—providing ERISA 3(16), 3(21) and 3(38) services to roughly 9,815 plans holding over $811 million in plan assets. It also handles a broad set of operational plan services (participant notifications, distribution processing, QDRO handling) alongside its individual advisory business.

Client services

Portfolio management Pension consulting Selection of other advisers Erisa 3 (16) services

Expertise

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Active portfolio management

Occupation focus

Founder/Business Owner

Fee options

Fixed

Flat fees for retirement and pension consulting services are negotiable and agreed upon with client, specific amounts not stated.

Percentage

$0 - $999,999.99: 70 bps (0.70%) $1,000,000.00 - $2,999,999.99: 50 bps (0.50%) $3,000,000.00+: 15 bps (0.15%)

Main office location

401k Generation

237 S Westmonte Drive, Suite 300

Altamonte Springs, FL 32714, United States

Number of offices

1

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Rhode Island · South Carolina · Tennessee · Texas · Utah · Vermont · Virginia · Washington · Wisconsin · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Kelli R

Series 65

Altamonte Springs,, FL

401k Generation

Kelli Rojas is a Series 65 licensed financial advisor with 15 years of industry experience, currently working at 401k Generation since 2009. She is based in Altamonte Springs, FL, and is part of a six-advisor team. 401k Generation provides retirement plan consulting to plan sponsors and fiduciaries, along with individual managed accounts and investment advisory services. The firm offers fiduciary support under ERISA Sections 3(16), 3(21), and 3(38) and manages assets using model portfolios overseen by an internal Investment Policy Committee.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
user avatar

Gyasi M

Series 65

Altamonte Springs,, FL

401k Generation

Gyasi Marshall is a financial advisor with 10 years of industry experience, currently serving at 401k Generation. He holds a Series 65 designation and has prior experience with EquityPro, LLC, Pfs Investments Inc., Primerica Financial Services, and the University of Central Florida. 401k Generation provides retirement plan consulting and investment advisory services to plan sponsors and individual clients. The firm offers fiduciary support under ERISA and manages assets using model portfolios overseen by an internal Investment Policy Committee.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
user avatar

Marlene N

Series 63, Series 66

Altamonte Springs,, FL

401k Generation

Marlene Nitsch is a financial advisor at 401k Generation with 18 years of industry experience. She holds Series 63 and Series 66 licenses and has worked at firms including Skyview Wealth Management and Asset Staffing. 401k Generation provides retirement plan consulting and fiduciary support to plan sponsors and fiduciaries, while also offering individual managed accounts. The firm uses an in-house Investment Policy Committee to oversee model portfolios and manages assets on both discretionary and non-discretionary bases.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
user avatar

Edward R

Series 65

Altamonte Springs,, FL

401k Generation

Edward Rojas is a Series 65-licensed advisor with 12 years of industry experience. He has been with 401k Generation since 2012. 401k Generation provides retirement plan consulting and investment advisory services to plan sponsors and fiduciaries, offering fiduciary support under ERISA Sections 3(16), 3(21), and 3(38). The firm uses an in-house Investment Policy Committee to oversee model portfolios and manages assets on both discretionary and non-discretionary bases.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
user avatar

Dyllan M

Series 65

Altamonte Springs,, FL

401k Generation

Dyllan Mastrodicasa is a Series 65-credentialed financial advisor with 3 years of industry experience. He has been with 401k Generation since 2021. His prior work includes roles at the University of Central Florida, Florida Gulf Coast University, and Grey Oaks Country Club. 401k Generation provides retirement plan consulting and investment advisory services to plan sponsors and individual clients. The firm offers fiduciary support under ERISA Sections 3(16), 3(21), and 3(38), manages model portfolios through an in-house Investment Policy Committee, and handles plan administration tasks such as participant communications and transaction processing.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
user avatar

Eric S

Series 65

Boynton Beach,, FL

401k Generation

Eric Stauffer is a financial advisor at 401k Generation with nine years of industry experience. He holds a Series 65 designation and previously worked at Edward Jones and Paychex. 401k Generation provides retirement plan consulting and investment advisory services to plan sponsors and fiduciaries, offering fiduciary support under ERISA Sections 3(16), 3(21), and 3(38). The firm manages assets through an in-house Investment Policy Committee that oversees model portfolios and evaluates funds and ETFs using various performance metrics.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
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