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3rd Creek Investments

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Client assets under management

$166,298,985

Clients

100

42% high-net worth

Advisors

4

of 4 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

25

Low

Average account size

$1,662,990

About

3rd Creek Investments provides discretionary portfolio management, financial planning, and other advisory consulting services to individuals, families, charitable organizations, private companies, and retirement plans. The firm also offers specialist services for accredited investors, including private placements, alternatives, and angel investing as well as values-aligned and impact investing.

The firm’s investment approach emphasizes diversified asset allocation and a generally buy-and-hold discipline informed by evidence‑based and fundamental analysis; portfolios are invested primarily in mutual funds, ETFs, exchange‑listed securities and individual stocks, with periodic rebalancing and quarterly reviews. 3rd Creek tailors strategies to client goals and tolerances, accommodates client exclusions, and supplements public market allocations with private investment recommendations and occasional options strategies to generate income.

What is noteworthy relative to many peers is the firm’s integration with a related accounting business—3rd Creek Accounting (formerly Dave B. Straley, CPA)—which offers tax preparation, bookkeeping, payroll and bill‑pay services through the same managers and is disclosed as an affiliation. The adviser also manages assets for a family foundation, engages in co-investments and introductions to affiliated venture companies (including holding custody of some client funds invested in those ventures), and discloses these relationships and potential conflicts when recommending private or affiliated opportunities.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

ESG / Sustainable investing Charitable giving tax strategies Private / alternative investments General estate planning guidance Tax strategies for small businesses

Occupation focus

Founder/Business Owner Executive

Demographic focus

Values-based investing

Fee options

Fixed

Fixed fees charged for Other Advisory Consulting Services, negotiable, depending on service scope and timeline

Percentage

Up to 1.00% annually, assessed quarterly

Project-based

Typically ranges from $125 to $500 per hour for Other Advisory Consulting Services

Other

Account minimum: $500,000 Fee-only: Fixed fees typically range between $2,000 and $250,000 for Other Advisory Consulting Services

Main office location

3rd Creek Investments

Incline Village NV, United States

Number of offices

1

Most active in

California · Colorado · Florida · Idaho · Nevada · New York · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Christina J

Series 65

Reno, NV

3rd Creek Investments

Christina Johnson is a financial advisor at 3rd Creek Investments with a Series 65 designation and one year of industry experience. She has prior experience in accounting, serving as a senior accountant and CPA at 3rd Creek Accounting. 3rd Creek Investments provides discretionary portfolio management and financial planning primarily for individuals, families, and charitable organizations, offering values-aligned investing and advisory services on private placements and alternative investments for qualified investors. The firm combines investment management with affiliated tax and bookkeeping services through its related accounting practice.

ESG / Sustainable investing Charitable giving tax strategies Private / alternative investments General estate planning guidance Tax strategies for small businesses Founder/Business Owner Executive Values-based investing
user avatar

Gwen S

CFP®, Series 65

Incline Village, NV

3rd Creek Investments

Gwen Straley is a financial advisor with 3rd Creek Investments, holding CFP® and Series 65 credentials and bringing 10 years of industry experience. She has been with 3rd Creek Investments since 2016. Outside of her advisory role, she serves as Board President and Executive Director of a private family foundation and assists with accounting and operations for angel investing and venture capital firms. 3rd Creek Investments provides discretionary portfolio management and financial planning primarily for individuals, families, and charitable organizations, offering values-aligned investing and advisory services on private placements and alternative investments for qualified investors. The firm emphasizes diversification, disciplined asset allocation, and incorporates ESG analysis when requested, while also providing tax and bookkeeping services through an affiliated CPA practice.

ESG / Sustainable investing Charitable giving tax strategies Private / alternative investments General estate planning guidance Tax strategies for small businesses Founder/Business Owner Executive Values-based investing
user avatar

Dave S

Series 65

Incline Village, NV

3rd Creek Investments

Dave Straley is a financial advisor at 3rd Creek Investments with 21 years of industry experience. He holds a Series 65 designation and has been with 3rd Creek Investments since 2002. Straley is also a CPA and operates an accounting sole proprietorship. He co-founded and serves as board treasurer of the 3rd Creek Foundation, a private family nonprofit. 3rd Creek Investments provides discretionary portfolio management and financial planning primarily for individuals, families, and charitable organizations. The firm emphasizes diversification, disciplined asset allocation, and incorporates ESG analysis when requested, while offering values-aligned investing and advisory services on private placements and alternative investments for qualified investors.

ESG / Sustainable investing Charitable giving tax strategies Private / alternative investments General estate planning guidance Tax strategies for small businesses Founder/Business Owner Executive Values-based investing
user avatar

Harris K

Series 65

Incline Village, NV

3rd Creek Investments

Harris Kirschner is a financial advisor at 3rd Creek Investments with 13 years of industry experience. He holds a Series 65 designation and has been with 3rd Creek Investments since 2010. Outside of his advisory role, Kirschner serves as Chief Financial Officer of a medical device company and is involved in managing several angel investing and venture capital firms, as well as a private family foundation. 3rd Creek Investments provides discretionary portfolio management and financial planning primarily for individuals, families, and charitable organizations, with additional services for private companies and retirement plans. The firm’s investment approach emphasizes diversification, disciplined asset allocation, and a generally buy-and-hold strategy, incorporating ESG analysis and offering advisory services on private placements and alternative investments for qualified investors.

ESG / Sustainable investing Charitable giving tax strategies Private / alternative investments General estate planning guidance Tax strategies for small businesses Founder/Business Owner Executive Values-based investing
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