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360 Financial

Updated today

Client assets under management

$614,977,294

Clients

1,177

36% high-net worth

Advisors

9

of 15 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

131

Very High

Average account size

$522,496

About

360 Financial advises individuals (including high‑net‑worth clients), retirement plan sponsors, and business entities, providing discretionary portfolio management, financial planning and pension consulting, and offering educational webinars for clients and prospective clients. The firm oversees roughly $700 million in regulatory assets under management and constructs portfolios that may include individual stocks and bonds, ETFs, mutual funds, options and select private investments.

The firm emphasizes continuous, individualized account supervision, designing portfolios to meet client goals and conducting at least quarterly reviews with rebalancing as needed. Its investment process draws on charting, fundamental and technical analysis and employs a range of strategies from long‑term holdings to option writing, short sales and shorter‑term trading.

Distinctive aspects noted in the brochure include an ongoing program of educational webinars covering market outlook, retirement, social security and well‑being topics, and an affiliation with a CPA firm that the firm may make available to clients. The brochure also discloses that the firm engages in compensated referral/endorsement arrangements and has received transition and acquisition financing from its custodian, and it discloses an SEC enforcement order from 2017 regarding prior nondisclosure of lender arrangements and the firm’s stated procedures and disclosures to address related conflicts.

Client services

Financial planning Portfolio management Pension consulting Educational seminars or workshops

Expertise

Options & derivatives strategies General tax planning Charitable giving & philanthropy

Fee options

Fixed

Fixed Financial Planning fees between $600 and $20,000

Percentage

$10,000 - $199,999: Up to 1.60% $200,000 - $749,999: Up to 1.50% $750,000 - $1,999,999: Up to 1.20% $2,000,000 - $4,999,999: Up to 0.95% $5,000,000 - $9,999,999: Up to 0.80% $10,000,000 - $20,999,999: Up to 0.65% $20,000,000 - $34,999,999: Up to 0.50% $35,000,000 - $49,999,999: Up to 0.40% Over $50,000,000+: Negotiable

Commissions

Commissionable securities sales through LPL Financial; commissions vary

Project-based

Financial Planning and Consulting: $325/hour; Pension Consulting: $325/hour

Other

Account minimum: $500,000 Fee-only: Hourly fees $325/hour; Fixed fees $600-$20,000

Main office location

360 Financial

849 Lake Street East

Wayzata MN 55391, United States

Number of offices

3

Most active in

Arizona · California · Florida · Illinois · Iowa · Louisiana · Massachusetts · Minnesota · Nebraska · New York · Oregon · Texas · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Michael U

CFP®, Series 66

Wayzata, MN

360 Financial

Michael Urch is a CFP® professional with 11 years of experience in the financial services industry. He currently serves as an advisor at 360 Financial and LPL Financial, having previously worked at Brown Wealth Management, MD Financial/Vestment Financial, Pruco Securities, and The Prudential Insurance Company of America. 360 Financial advises individuals, trusts, pension and profit-sharing plans, and business entities, providing portfolio management, financial planning, and pension consulting. The firm emphasizes continuous account supervision with customized portfolios and integrates educational webinars and workshops into its client services.

Options & derivatives strategies General tax planning Charitable giving & philanthropy
user avatar

Michael R

Series 63, Series 65

Wayzata, MN

360 Financial

Michael Rogers is a financial advisor with LPL Financial in Minneapolis, MN, holding Series 63 and Series 65 credentials and bringing 36 years of industry experience. He has worked at LPL Financial since 2013 and is also affiliated with Rapacki + Co. and 360 Financial, Inc., where he has been involved since 1995. Outside of advisory roles, he is the owner of Live with Purpose LLC, which organizes the Lake Minnetonka Triathlon. LPL Financial provides advisory and brokerage services to a diverse client base, including individual investors, retirement plan sponsors, institutions, and high-net-worth households. The firm offers a range of investment solutions supported by in-house research and flexible delivery options tailored to client needs.

Options & derivatives strategies General tax planning Charitable giving & philanthropy
user avatar

Joseph R

PFS™, Series 63, Series 65

Wayzata, MN

360 Financial

Joseph Rapacki is a financial advisor at 360 Financial with 12 years of industry experience. He holds the PFS™ designation along with Series 63 and Series 65 licenses. Prior to joining 360 Financial, he worked at FIDERE Advisors and Boulevard Wealth Management, Inc. Rapacki is also the owner and president of Rapacki & Co, PA CPAs, where he has practiced as a CPA since 2000. 360 Financial serves individuals, trusts, pension and profit-sharing plans, and business entities by providing portfolio management, financial planning, and pension consulting. The firm’s 360 Asset Management service offers customized portfolios with continuous supervision and integrates various investment strategies alongside educational webinars for clients.

Options & derivatives strategies General tax planning Charitable giving & philanthropy
user avatar

William G

CFP®, Series 63, Series 65

Wayzata, MN

360 Financial

William Grant is a CFP® with seven years of industry experience, currently serving as a financial advisor at 360 Financial. His prior roles include positions at Kovitz Investment Group Partners, BCU Wealth Advisors, and LPL Financial. Grant hosts a podcast titled "The First 100." 360 Financial provides portfolio management, financial planning, and pension consulting services to individuals, trusts, and business entities. The firm emphasizes customized portfolio construction with ongoing supervision and integrates financial planning for larger accounts.

Options & derivatives strategies General tax planning Charitable giving & philanthropy
user avatar

Thomas W

Series 63

Wayzata, MN

360 Financial

Thomas Whitnah is a financial advisor at 360 Financial in Wayzata, MN, with 47 years of industry experience. He holds a Series 63 designation and has been with both 360 Financial and LPL Financial LLC since 2013. 360 Financial serves individuals, trusts, pension and profit-sharing plans, and business entities by providing portfolio management, financial planning, and pension consulting. The firm emphasizes continuous account supervision through its 360 Asset Management service, offering customized portfolios and educational webinars for clients.

Options & derivatives strategies General tax planning Charitable giving & philanthropy
user avatar

Danielle C

CFP®, Series 63

Wayzata, MN

360 Financial

Danielle Cain is a CFP® with 19 years of industry experience. She is currently with 360 Financial in Wayzata, MN, where she has been part of the team since 2022. Her prior experience includes roles at Commonwealth Financial Network and Fleming Investment Group. Cain is also a licensed notary in Minnesota. 360 Financial advises individuals, trusts, pension and profit-sharing plans, and business entities, providing portfolio management, financial planning, and pension consulting. The firm offers customized portfolios with ongoing supervision and integrates educational webinars and workshops into its client services.

Options & derivatives strategies General tax planning Charitable giving & philanthropy
user avatar

Daniel M

CFP®, Series 63, Series 65

Wayzata, MN

360 Financial

Daniel Mahoney is a Certified Financial Planner® with 41 years of industry experience. He has been with 360 Financial since 2009 and also works with LPL Financial since 2013. 360 Financial advises individuals, trusts, pension and profit-sharing plans, and business entities, providing portfolio management, financial planning, and pension consulting. The firm offers customized portfolio construction with continuous supervision and integrates educational webinars and workshops into its client services.

Options & derivatives strategies General tax planning Charitable giving & philanthropy
user avatar

Brian B

Series 66

Wayzata, MN

360 Financial

Brian Bohnsack is a financial advisor with 21 years of industry experience, currently with 360 Financial in Wayzata, MN. He holds a Series 66 designation and previously worked at Fleming Investment Group and CommonWealth Financial Network. 360 Financial advises individuals, trusts, pension and profit-sharing plans, and business entities, providing portfolio management, financial planning, and pension consulting. The firm emphasizes continuous account supervision and offers customized portfolios with a range of investment strategies, alongside educational webinars and workshops.

Options & derivatives strategies General tax planning Charitable giving & philanthropy
user avatar

Mitchell Z

Series 63, Series 65

Wayzata, MN

360 Financial

Mitchell Zweber is a financial advisor with 10 years of industry experience, currently practicing at 360 Financial in Wayzata, MN. He holds Series 63 and Series 65 licenses and has previously worked at Wells Fargo Clearing Services, LLC, Wells Fargo Bank, NA, and The Prudential Insurance Company of America. Zweber is also an independent insurance agent. 360 Financial advises individuals, trusts, pension and profit-sharing plans, and business entities, providing portfolio management, financial planning, and pension consulting. The firm emphasizes continuous account supervision with customized portfolios and integrates educational webinars and workshops into its client services.

Options & derivatives strategies General tax planning Charitable giving & philanthropy
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