1st Financial LLC
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$5,000,000
Total clients
18
0% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
18
Average account size
$277,778
About
1st Financial, LLC provides discretionary portfolio management for individuals (including many high-net-worth clients), as well as businesses, charities and small pension clients. Its advisory services include managing accounts in common securities such as stocks and bonds, mutual funds and ETFs, government securities, options and CDs, with services tailored through client consultations.
The firm combines technical analysis — including moving-average analysis of major indices — with fundamental company analysis, and uses industry publications and online research tools (Morningstar, S&P, Wall Street Journal and similar) to inform investment decisions. It describes a relatively conservative approach with limited trading, weekly portfolio reviews, and ongoing monitoring and adjustments consistent with each client’s stated goals and risk tolerance.
Distinctive aspects disclosed in the brochure include that the firm’s principal is a licensed insurance agent who sells insurance products for commissions and devotes a substantial portion of his workweek to that activity, while the advisory business does not accept securities commissions. The firm also does not accept authority to vote client securities (clients receive proxies directly) and notes that client reporting may encompass assets held with other money managers, while stating it does not receive referral compensation for recommending other registered investment advisers.
Client services
Portfolio management
Selection of other advisers
Expertise
Active portfolio management
Fee options
$0 - $100,000: 2% $100,000 - $500,000: 1.5% $501,000 - $1,000,000: 1% $1,000,000+: Negotiable
Main office location
1st Financial LLC
2144 Seven Springs Blvd, Suite 406
New Port Richey FL 34655, United States
Number of offices
1
Most active in
1st Financial LLC has reported serving >5 clients in these states in the last 12 months.
Florida
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
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