Waypoints Financial
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$157,721,041
Total clients
428
7% high-net worth
Total advisors
3
of 3 employees
Firm size
Supported
1-3 advisors or $200M+ in AUM
Average clients per advisor
143
Average account size
$368,507
About
Waypoints Financial provides discretionary portfolio management and standalone financial planning to individuals (including high‑net‑worth clients), as well as trusts, estates, charitable organizations, banks, and business entities. Services include ongoing investment management via a bundled wrap fee program and written financial plans addressing cash flow, retirement, insurance, education savings, and estate considerations.
As sponsor and sole portfolio manager of its wrap fee program, the firm tailors diversified portfolios using fundamental, technical, and cyclical analysis and conducts ongoing monitoring and periodic formal reviews. Investment implementations may include a broad set of strategies — long‑ and short‑term trading, covered option writing, short sales, and margin/borrowing in client accounts — with execution and custody handled through a qualified custodian.
Compared with many peers, Waypoints is distinctive in operating and sponsoring its own wrap fee program rather than relying on outside managers and in expressly disclosing the use of borrowing/margin in managed accounts, a relatively uncommon practice among supported firms. The firm also discloses a 2018 consent order with a state regulator addressing ADV amendments and capitalization matters, which is a documented regulatory history item prospective clients may consider.
Client services
Expertise
Fee options
Up to $10,000 for broad-based financial planning services, negotiable
Up to $300 per hour, negotiated and agreed upon in advance
Main office location
Waypoints Financial
149 East Center Avenue
Sebring FL 33870, United States
Number of offices
1
Most active in
Florida · Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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