The Professional Financial Company LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$246,055,621
Total clients
255
28% high-net worth
Total advisors
2
of 7 employees
Firm size
Supported
1-3 advisors or $200M+ in AUM
Average clients per advisor
128
Average account size
$964,924
About
The Professional Financial Company LLC (dba PROFi) provides portfolio management, financial planning, and pension consulting to individuals, high‑net‑worth clients, retirement plans, and business entities. The firm documents client goals and constraints in an Investment Policy Statement and typically seeks discretionary authority to select securities and execute transactions on behalf of clients.
PROFi’s investment process incorporates fundamental analysis, quantitative methods and modern portfolio theory, and emphasizes long‑term investing, global asset‑class diversification, and tax‑efficient techniques. The firm tailors portfolios using model allocations, may recommend or engage sub‑advisers for portions of accounts, and monitors portfolios at least annually with ad hoc reviews triggered by material events or changes in client circumstances.
Compared with many peers, PROFi’s practice of permitting borrowing within separately managed accounts is uncommon and notable given the firm’s scale (about $246 million in discretionary AUM managed by two advisors). The firm also routinely directs clients to custodians such as Charles Schwab—accessing Schwab’s institutional services and research—offers pension consulting and access to DPL’s insurance platform, and employs block trading and allocation policies intended to allocate limited investment opportunities fairly across client accounts.
Client services
Expertise
Fee options
Financial planning fees range from $500 to $25,000 depending on complexity
$0 - $800,000: 1.5% (150 bps) $800,001 - $5,000,000: 1.0% (100 bps) $5,000,001 - $20,000,000: 0.75% (75 bps) $20,000,001+: 0.50% (50 bps)
Account minimum: $800,000
Main office location
The Professional Financial Company LLC
384 W Center St
Orem UT 84057, United States
Number of offices
1
Most active in
Arizona · Texas · Utah
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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