Potomac

Potomac serves a broad client base that includes individual and high-net-worth investors, trusts, pensions, and other investment advisers, and it acts as investment adviser to a family of mutual funds. It delivers discretionary portfolio management through its Union Platform, third‑party sponsored advisory programs, and model portfolios for other platforms.

The firm’s investment approach is tactical and model-driven, relying on technical, fundamental, charting and cyclical analysis to implement systematic asset‑allocation strategies, often by investing client accounts in affiliated Potomac Funds. Potomac uses proprietary tools (Guardrails) to generate hypothetical performance proposals for use by financial professionals and manages strategies on a discretionary basis with model implementation and guardrails-driven risk scoring.

Compared with many multi-team advisory firms, Potomac is notable for serving and managing investment-company vehicles (the Potomac Funds) and for using those funds exclusively in many of its strategies, including different share classes for retirement plan SDBAs. The firm also discloses the regular use of hypothetical performance in proposals, operates a referral/Client Advisor Representative payment structure tied to the platform, and does not offer standalone financial planning services.