S
Soo Financial L.L.C.
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$22,500,000
Total clients
23
35% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
23
Average account size
$978,261
About
Soo Financial L.L.C. is an independent, single-advisor investment adviser that provides portfolio management and financial planning primarily for individual clients and also accepts institutional accounts. The firm reports managing about $22.5 million in client assets across roughly 23 relationships.
Soo Financial delivers ongoing portfolio management and periodic account reviews, typically charging advisory fees as a percentage of assets under management. The adviser tailors portfolios to client objectives and risk tolerances and manages accounts on an individualized basis.
Compared with similarly sized independent advisers, Soo Financial’s acceptance of institutional clients and provision of pension consulting services is uncommon. As a solo practitioner serving a small client base, the firm combines individual wealth management with pension-plan consulting, offering plan sponsors direct access to the principal advisor.
Client services
Financial planning
Portfolio management
Pension consulting
Fee options
$0 - $499,999: 1.25% $500,000 - $999,999: 1.00% $1,000,000+: 0.75%
Account minimum: $100,000 Fee-only: Fees based on assets under management with tiered rates as above
Main office location
Soo Financial L.L.C.
Saline MI, United States
Number of offices
1
Most active in
Soo Financial L.L.C. has reported serving >5 clients in these states in the last 12 months.
Michigan
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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