Heritage Asset Managers, Inc.

Heritage Asset Managers, Inc. is a state‑registered investment adviser that provides discretionary portfolio management and consult‑only investment advice to a concentrated client base that includes individuals, high‑net‑worth clients, trusts, pension and profit‑sharing plans, charitable organizations and corporate entities. As of the most recent reporting period the firm managed about $77.8 million across roughly 43 client accounts, focusing on equity, fixed‑income and blended portfolios.

The firm builds customized portfolios to match each client’s objectives and constraints, emphasizing diversification and cost control through a mix of individual securities and pooled vehicles such as index funds, ETFs and mutual funds; fixed‑income strategies frequently employ laddered maturities and generally favor investment‑grade issues to address income and liquidity needs. Accounts are reviewed at least quarterly, and Heritage typically acts on a fully discretionary basis while offering consult‑only arrangements on request.

Notable features that differentiate the firm from many peers include a compact advisory team (three advisors) with multiple principals holding CFA charters and a relatively high assets‑per‑client profile, as well as a disclosed custodial practice that encourages use of a single primary custodian whose technology and services the firm relies upon—an arrangement the brochure identifies as a potential conflict of interest. The firm also does not participate in wrap fee programs, does not vote client proxies (clients retain that responsibility), and discloses historical regulatory matters involving a principal that occurred decades ago.