Guided Wealth, LLC

Guided Wealth is a registered investment adviser that positions itself to manage pooled or institutional mandates while also offering discretionary investment management and financial planning services to other client types. Like many investment managers, the firm charges asset-based advisory fees and constructs portfolios using low-cost mutual funds and ETFs, with the option to include individual securities, bonds, or alternative investments when appropriate.

The firm’s investment approach emphasizes fundamental analysis and a generally long-term orientation, with portfolio construction and strategic asset allocation tailored to client goals and risk tolerance. Guided Wealth commonly implements strategies through unaffiliated independent managers and platforms, conducting initial and ongoing due diligence and exercising discretionary authority to rebalance, harvest gains or losses, and adjust sector or asset-class weightings as needed.

What distinguishes the firm from many peers is its affiliation with an insurance-related affiliate, Guided Risk Solutions, LLC, through which insurance recommendations and commission-based sales may occur — a relationship the brochure discloses as a potential conflict of interest. The firm also maintains an institutional platform relationship (including custodial and software/economic benefits) and operates as a small, recently formed advisory team with professional planning credentials that oversees manager selection and ongoing monitoring.