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Eagle Strategies (NY Life)

Updated today

Total assets under management

$32,040,850,438

Total clients

132,722

20% high-net worth

Total advisors

2,417

of 3,190 employees

Firm size

Institution

2,000+ advisors or $250B+ in AUM

Average clients per advisor

55

Average account size

$241,413

About

Eagle Strategies LLC is an SEC‑registered investment adviser and an indirect wholly owned subsidiary of New York Life that serves individual investors, high‑net‑worth households and employer‑sponsored retirement plans through a network of more than 2,400 investment adviser representatives and roughly 132,700 client relationships. Its services include financial planning, retirement plan consulting (CP and EIMP), co‑advisory and solicitor arrangements with third‑party managers, wrap‑fee programs, and an Advisory Variable Annuity issued by NYLIAC.

Advisory work is executed primarily through IARs who may work individually or as teams with associate support and who tailor solutions to client objectives using third‑party managers, model portfolios and vendor tools (for example, Fi360 scoring for plan investments and Franklin Templeton model portfolios for the Advisory VA). For Retirement Investors the firm and its IARs act as fiduciaries under PTE 2020‑02, and the brochure describes regular monitoring and annual or quarterly reviews rather than broad discretionary authority across most client accounts.

The firm’s scale and asset mix are notable: as of December 31, 2025 Eagle reported approximately $32.04 billion in regulatory assets under management, of which about $30.35 billion was managed on a non‑discretionary basis and roughly $1.70 billion on a discretionary basis, reflecting a heavy emphasis on non‑discretionary relationships. The brochure also highlights institutional ties and potential conflicts arising from its New York Life affiliations (including NYLIFE Securities, NYLIAC and NYLIM), a Council Credit program that affects IAR incentives, the use of AI tools in adviser workflows, and availability of indirect exposure to cryptocurrency ETPs in certain programs.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Newsletters or periodicals Educational seminars or workshops

Expertise

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Annuities

Occupation focus

Retired Founder/Business Owner Executive

Fee options

Percentage

$0+: Up to 0.80% annually for Eagle Retirement Plan Consulting Program (CP), fees may be tiered based on asset levels $0+: 0.05% to 0.80% annually for ERISA Investment Manager Program (EIMP), fees may be tiered based on asset levels $0+: 0% to 1.25% annually for Co-Advisory Program (fees are negotiable and charged in addition to Co-Adviser fees) $25,000+: 0% to 1.00% annually for New York Life Premier Advisory Variable Annuity (Advisory VA), fee applies only during accumulation phase

Commissions

IARs receive commissions for insurance, annuities (except Advisory VA), and securities products sold as registered representatives or insurance agents, in addition to advisory fees

Project-based

Hourly fee for advice generally ranges from $100 to $400 per hour, engagements typically not exceeding 12 hours

Subscriptions

Ongoing Subscription Agreement for financial planning services with fees agreed for up to five years, paid annually, monthly or quarterly

Other

Account minimum: $25,000 for the New York Life Premier Advisory Variable Annuity; no minimum for other advisory programs though some third-party managers or co-advisers may have minimums which can be waived or negotiated Minimum fee: Financial planning fees generally range from $500 to $45,000 per plan; financial seminar fees generally range from $35 to $200 per attendee; hourly advice fees generally range from $100 to $400 per hour Fee-only: Financial planning fees, fee-based hourly advice, and financial seminar fees as noted under minimum_fee

Main office location

Eagle Strategies (NY Life)

51 Madison Avenue, 12 Th Floor

New York NY 10010, United States

Number of offices

892

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Isaiah E

Series 63, Series 66

Tulsa, OK

Eagle Strategies (NY Life)

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Annuities Retired Founder/Business Owner Executive
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Kirk B

Series 63, Series 65

Mitchellville, MD

Eagle Strategies (NY Life)

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Annuities Retired Founder/Business Owner Executive
user avatar

Scott S

CFP®, ChFC®, Series 63, Series 65

San Diego, CA

Eagle Strategies (NY Life)

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Annuities Retired Founder/Business Owner Executive
user avatar

John M

Series 63, Series 66

Eufaula, AL

Eagle Strategies (NY Life)

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Annuities Retired Founder/Business Owner Executive
user avatar

Darwyn S

Series 63, Series 65

Sioux Falls,, SD

Eagle Strategies (NY Life)

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Annuities Retired Founder/Business Owner Executive
user avatar

Todd M

Series 63, Series 65

Jacksonville, FL

Eagle Strategies (NY Life)

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Annuities Retired Founder/Business Owner Executive
user avatar

John W

Series 63, Series 66

San Antonio, TX

Eagle Strategies (NY Life)

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Annuities Retired Founder/Business Owner Executive
user avatar

Joshua B

Series 63, Series 65

Enumclaw, WA

Eagle Strategies (NY Life)

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Annuities Retired Founder/Business Owner Executive
user avatar

Mark W

CFP®, Series 63, Series 66

Wayne, PA

Eagle Strategies (NY Life)

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Annuities Retired Founder/Business Owner Executive
user avatar

Nadia S

Series 63, Series 65

Glendale, CA

Eagle Strategies (NY Life)

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Annuities Retired Founder/Business Owner Executive
user avatar

Mark R

Series 63, Series 66

Casper, WY

Eagle Strategies (NY Life)

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Annuities Retired Founder/Business Owner Executive
user avatar

Andrew J

Series 63, Series 65

Holden, MA

Eagle Strategies (NY Life)

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Annuities Retired Founder/Business Owner Executive
user avatar

Michael G

Series 63, Series 65

Maitland, FL

Eagle Strategies (NY Life)

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Annuities Retired Founder/Business Owner Executive
user avatar

Michael S

Series 66

Trumansburg, NY

Eagle Strategies (NY Life)

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Annuities Retired Founder/Business Owner Executive
user avatar

Michael S

ChFC®, Series 63

Lakewood, CO

Eagle Strategies (NY Life)

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Annuities Retired Founder/Business Owner Executive
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