Shift 4 Advisors, Inc.

Shift 4 Advisors primarily works with sponsors of small- and mid-sized retirement plans and other corporate plan clients, providing sponsored retirement plan consulting, fiduciary review, plan benchmarking and participant education alongside institutional investment management. The firm also offers portfolio management, financial planning and financial consulting to individual clients on a non-discretionary basis as needed.

Portfolios are constructed to match each client’s stated objectives and risk tolerance and may be managed on a discretionary or non-discretionary basis, with ongoing monitoring and periodic rebalancing across equities, fixed income, ETFs and mutual funds. When advising on retirement accounts or rollovers, the firm acknowledges ERISA/IRC fiduciary duties and follows an impartial conduct standard intended to disclose and manage conflicts of interest related to rollovers and recommended solutions.

Noteworthy for a firm in this category, a principal operates a separate accounting/tax practice and the firm discloses that some personnel may be licensed insurance agents, creating an integrated tax, retirement-plan consulting and insurance-referral capability that is uncommon among investment-manager peers. The firm’s emphasis on pension consulting services for plan sponsors—developing IPS documents, providing fiduciary support and conducting cost benchmarking—further distinguishes it from managers that focus primarily on pooled vehicles or traditional institutional mandates.