Aurora Private Wealth, INC.

Aurora Private Wealth, Inc. provides financial planning, consulting, investment and wealth management services to individuals (including high‑net‑worth individuals), trusts, estates, retirement plans, charitable organizations and businesses. Services described in the brochure include discretionary and non‑discretionary portfolio management, model portfolios, independent manager selection, retirement plan consulting, and sponsorship of a wrap‑fee program.

Investment advice is delivered through a network of supervised investment adviser representatives (IARs) who may operate under their own trade names and have latitude to construct portfolios tailored to client objectives; strategies include strategic and tactical asset allocation, mutual fund and ETF selection, fundamental and technical analysis, use of options and margin where appropriate, and allocation to Independent Managers and third‑party platforms such as Envestnet. Aurora’s compliance and operations personnel provide oversight and periodic account reviews, and client portfolios are managed in accordance with each client’s stated risk tolerance, time horizon and liquidity needs.

Notable features in the firm’s disclosure include an affiliation with APW Capital, Inc., an introducing broker‑dealer, and with an affiliated insurance agency, which permit certain supervised persons to implement commission‑based brokerage and insurance transactions and create identifiable conflicts of interest that the brochure describes and seeks to mitigate through disclosure and internal policies. The brochure also discloses a marketing support arrangement related to structured note products, the firm’s role as a wrap program sponsor while participating on unaffiliated platforms, and states that Item 9 contains no material disciplinary events.