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Joe F

CFP®, CFA®

New York, NY

Fortrove Partners

Hi! My name is Joe Forish and I started Fortrove Partners to help technologists deal with challenges of company ownership / equity compensation. From a young age, I learned about maximizing hard work and doing what you do best while working at my father’s auto dealership. I also saw first-hand both the rewards and challenges of running a business. Prior to Fortrove, I honed my expertise investing in public and private equity. I graduated from Pennsylvania State University with a B.S. in Finance and International Business, and from the Harvard Business Analytics Program, with Distinction. In my free time you will find me skiing an evergreen tree-lined run or longboarding when it’s cloudy and glassy. I live in New York City with my wife Linda.

Startup equity planning Exec comp design Business ownership considerations Technology Professional Founder/Business Owner Established Professionals Gen Y/Millennials (Born 1980-1995)

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Mark Z

Series 65

Fort Bragg, CA

Spiritus Financial Planning

Mark Zaifman is the sole advisor at Spiritus Financial Planning in Fort Bragg, CA, holding a Series 65 designation with 19 years of industry experience. He has worked at Talent Acquisition Group, Inc., doing business as Spiritus Financial Planning, since 2003. Spiritus Financial Planning serves individual and high-net-worth clients as well as small business owners, providing personalized financial planning and discretionary investment management. The firm uses fundamental, technical, and cyclical analysis to construct portfolios and operates on a fee-only basis without selling commission products.

Equity compensation tax strategy Business sale tax planning Business succession planning General estate planning guidance Cash flow / budgeting Founder/Business Owner
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Kyle F

Series 66

Fort Bragg, CA

Golden State Wealth Management, LLC

Kyle Fairall is a financial advisor with Redwood Investment Group, Inc., holding a Series 66 designation and bringing 11 years of industry experience. His work history includes roles at Golden State Asset Management and Golden State Wealth Management. Outside of his advisory work, he is involved in agricultural activities through Fairall Ranch. Redwood Investment Group, Inc. provides discretionary portfolio management and financial planning services to individuals, trusts, pension and profit sharing plans, and business clients. The firm employs a range of investment strategies and analytical methods, managing approximately $176 million in assets.

Founder/Business Owner Executive
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Dennis S

Series 66

Fort Bragg, CA

Edward Jones

College savings (529s, UTMA, etc.) General estate planning guidance Retirement income strategy Wealth management
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Kyle B

Series 66

Fort Bragg, CA

J.P. Morgan Securities

Kyle Broin is a Series 66 licensed financial advisor at J.P. Morgan Securities with 11 years of industry experience. He has worked at Bank of America/Merrill Lynch from 2015 to 2024 and joined J.P. Morgan Securities and JPMorgan Chase Bank, N.A. in 2024. J.P. Morgan Securities LLC provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting through a select group of Wealth Advisors. The firm combines large institutional advisory operations with brokerage, distribution, and investment management capabilities.

Wealth management Executive Founder/Business Owner
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Kathleen E

Series 63, Series 65

Ft. Bragg, CA

LPL Financial

Kathleen Erickson is a financial advisor at LPL Financial with 38 years of industry experience. She holds the Series 63 and Series 65 designations and has been with LPL Financial since 1997. LPL Financial provides advisory and brokerage services to a diverse client base, including individual investors, retirement plan sponsors, institutions, charities, and high-net-worth households. The firm offers various investment solutions supported by an in-house research team and a large network of investment adviser representatives.

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) Tax-loss harvesting Founder/Business Owner Retired
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Bruce F

Series 66

Mendocino, CA

Edward Jones

Retirement income strategy Business exit / sale strategy Business ownership considerations General estate planning guidance Multi-generational wealth transfer
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Paul S

Series 66

Fort Bragg, CA

Edward Jones

Charitable giving & philanthropy Retirement income strategy Wealth management ESG / Sustainable investing General estate planning guidance
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Caitlyn S

CFP®, Series 66

Newport, CA

Raymond James Financial

Caitlyn Salloum is a CFP®-certified financial advisor with Raymond James Financial, based in Newport, CA, and has 17 years of industry experience. Her career includes roles at Edward Jones and Key Wealth Management, where she currently serves as President. Outside of advisory work, she is involved in managing rental real estate and holds a position as an insurance agent. Raymond James Financial Services Advisors, Inc. serves a diverse client base including individual investors, high-net-worth clients, and institutional entities. The firm offers financial planning and non-discretionary investment consulting, emphasizing tailored financial plans and advisory support rather than discretionary management.

General retirement planning Business succession planning Cash flow / budgeting Founder/Business Owner Retired
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Gregory P

Series 66

Fort Bragg, CA

Edward Jones

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