Ethan Pepper is a fee-only, CERTIFIED FINANCIAL PLANNER™ professional, an Enrolled Agent, and a Registered Life Planner™. He earned a Bachelor of Science in Business Administration with a concentration in Finance from San Jose State University. Ethan started Orchard City Wealth Management, LLC after years of working for investment advisory firms that focused on helping older generations achieve their financial goals. He grew weary of financial service models that excluded individuals still establishing their wealth because they didn’t meet the minimum assets requirements to become a client. The notion that only established wealthy people use financial advisors didn’t sit well with Ethan. He wanted to help mid-career professionals thrive in their financial lives, too. Ethan services individuals and families who are establishing wealth and want a guide for their financial decisions to help them build and protect their money. He also continues to work with ultra-high-net-worth and high-net-worth clients. With over a decade of tax preparation experience, he completes his clients' wealth management with the necessary tax strategy and planning services for real-time savings and future income generation.

Hi! I'm Stanley, a fee-only financial planner based in the San Francisco Bay Area. I founded DRS Financial Partners to help equity-compensated tech professionals steer through the complexities of their equity compensation and ever-changing lives, committing to an objective approach and fiduciary standard. Fascinated with the stock market since I was young, I began my career at a boutique wealth management firm in SF and quickly discovered how rewarding it is to help people gain clarity around their finances and make decisions with confidence. Whether it's preparing for a liquidity event or starting a family, seven years of helping tech executives and early employees with their complex situations helped me appreciate just how important it is to build a solid financial foundation. During my time there, I earned the CERTIFIED FINANCIAL PLANNER™ designation and CFA® charter, sat on the investment committee, and led the firm's financial planning efforts. Adopted from Okinawa as a baby, I grew up in Hawaii and fell in love with the Bay Area during a high school summer program. I graduated Cum Laude from Santa Clara University with a B.S. in Economics (Mathematical Economics concentration) and a Math minor. Outside of work, you can find me on one of the Bay Area's many beautiful hiking trails, unwinding with some video games, or keeping up with an F1 race weekend.

I’m Sheila McGinn, a CERTIFIED FINANCIAL PLANNER™ professional, and founder of Brightview Financial. I spent over 20 years working in the tech industry, and I know the challenges you’re facing right now. I’ve walked your same path, so I understand how frustrating it can be to take every financial step with a feeling of uncertainty. Brightview Financial Solutions serves clients in the San Francisco Bay Area and beyond. Investment Management and Comprehensive Financial Planning are the core of our service offering. This means evaluating your unique circumstances and working with you to develop and implement a financial plan designed to help you achieve financial goals. We can help you: • Define your financial and life goals and then implement a plan for reaching them. • Stay focused on current spending goals so you can reach your long-term saving goals. • Optimize the myriad types of employer equity compensation such as ISOs, NQSOs, RSUs, and ESPPs. • Develop a long-term investment strategy that is appropriate for your timeframe and risk tolerance. • Prepare for the risks you don't anticipate.

About me: My journey in financial planning began at Cornell University, where I studied economics and finance as a recent immigrant from a post-Soviet state. Fascinated by capital markets and investing, I went on to work in investment banking advisory and corporate finance. These invaluable experiences inspired me to work in financial planning and pursue a career path at Charles Schwab. Why I founded my firm: Over the years, my friends and family often approached me for help with their finances. I found that guiding them through their financial challenges was incredibly satisfying on a personal level. It felt deeply rewarding to help a friend plan for home ownership, assist a neighbor with their Roth conversion, and kick-start my cousin’s retirement plan. These heartfelt experiences evolved into a true calling, inspiring me to launch my independent advisory firm. I'm not just a financial advisor – I'm a dedicated partner in my clients' financial journey, committed to nurturing their dreams with the same care and attention I'd give to my own family. Who do I work with and why: After working for five years at Charles Schwab, I realized that a vast majority of high-earning young professionals don’t have access to financial advice. They usually don’t meet the net worth requirements and often resort to bare-bones, impersonal, DIY robo-advisors. Recognizing that young professionals have tremendous wealth-building potential and deserve access to holistic, personalized expert advice, I launched my firm to exclusively serve them. My own background and experiences as a young professional give me a unique perspective and advantage in guiding my peers through their financial journey. What sets me apart from other firms? I purpose-built my firm to keep the costs low and pass these savings on to you. By charging a flat fee, I ensure you receive unbiased advice at a fair price. For a detailed comparison of the flat fee approach versus typical AUM fees, check out my blog here. As my practice grows, I deliberately limit my intake to 1-2 clients each month. Why? This approach allows me to dedicate ample time to each engagement, foster a long-term mindset, and build lasting advisor-client relationships. At my firm, you don't have to choose between quality and affordability. I'm committed to providing premium, personalized financial guidance that's both accessible and cost-effective, setting a new standard in the advisory industry.

I am committed to supporting individuals through life’s transitions—whether it’s a career shift, divorce, loss of a loved one, inheritance, or other major life events. Change can be overwhelming, and my mission is to help clients move through it with confidence, security, and a clear plan for what comes next. With a holistic and compassionate approach, I help simplify complex financial decisions—addressing everything from budgeting and cash flow to tax considerations, investment strategy, and estate planning. Each plan is personalized to reflect your goals, values, and unique circumstances. Since beginning my career in 2006, I’ve worked across wealth management, employee benefits, and financial education. Over the years, I’ve seen how empowering it can be when people gain control and understanding over their finances—especially during uncertain times. I’m particularly passionate about working with Solo Agers and women navigating life transitions. Having rebuilt my own financial foundation after becoming a single mom in 2010, I understand firsthand the challenges and opportunities that come with starting over. Through persistence and smart financial choices, I achieved one of my proudest milestones—purchasing my own condo in 2021. I am based in the San Francisco Bay Area and work with clients all across the country. In my spare time, I enjoy nature walks, biking, learning about health and nutrition, painting, sewing, and spending time with my daughter and our two rescue cats, Turbo and Tyson. If you're ready to embark on your financial journey with a trusted partner by your side, I invite you to schedule a complimentary consultation with me at https://calendly.com/jenniferbush-iwp/intro-call. Together, we'll navigate life's financial transitions with confidence and purpose.