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Aaron K

CFP®

Calabasas, CA

Greenup Street Wealth Management LLC

Aaron Kirsch is a CERTIFIED FINANCIAL PLANNER™ professional and founding partner of GreenUp Wealth Management. He works primarily with individuals and couples who are approaching or living in retirement, helping them design financial plans that support both long-term security and a fulfilling retirement lifestyle. Aaron began his career in financial services in 2001 at a major Wall Street firm and has since worked with clients across a wide range of life stages, both at large institutions and through his own independent wealth management firm. This experience informs his comprehensive approach to financial planning, which integrates retirement income planning, investment management, tax-aware strategies, risk management, and estate planning considerations. He is the co-author of The Rewarding Retirement Workbook, a resource designed to help people think beyond the mechanics of retirement and focus on how they want to live during this stage of life. Aaron’s work emphasizes aligning financial decisions with personal values, priorities, and legacy goals. Aaron holds himself to fiduciary standards and takes a client-centered approach to planning, helping individuals and families navigate financial decisions with clarity and confidence as they transition into and through retirement.

General retirement planning Retirement income strategy General tax planning Wealth management General estate planning guidance Retired Executive Founder/Business Owner Consultant Self-Employed Approaching retirement Baby Boomers (Born 1946-1964) Gen X (Born 1965-1980) Life coaching / goal alignment

Top 30 financial advisors of 3,464 near 92024

Out of 400,000+ nationwide

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Gerardo G

CFP®

Vista, CA

Confianza Wealth Management

WHY JERRY CHOSE TO BE A FINANCIAL PLANNER: His lack of financial literacy was not by choice. It was because personal finance was not taught in school or in his community. As a first-generation wealth builder, Jerry's money journey has been shaped by a profound understanding of both cultural and financial expectations. His experiences have uniquely positioned him to empathize with the challenges faced by first-generation families, inspiring a distinctive approach to financial guidance. His moment of profound solitude occurred during his transition from the Marine Corps back to civilian life. In uniform, Jerry felt in control, with camaraderie, financial stability, and a consistent salary. However, the day he left, all that stability vanished giving way to a cascade of emotions - depression, anxiety, and fear. Jerry, who had grown up facing financial hardships, relying on food stamps, and public aid, knew it was time to stop merely talking about wanting to build wealth and start acting. The realization struck deep: He needed to make a difference not just for himself, but for others facing similar issues. Motivated by a desire to help his family and friends, Jerry decided to be the guide he wished he'd had. He obtained his license, college degree, and joined a firm not only to enhance his life but the lives of other 1st-time wealth builders. After a few years of helping high net worth individuals grow their assets, Jerry felt the firm wasn't built to help families like his. In 2024, Jerry took the leap and launched Confianza Wealth Management as a guide for aspiring wealth builders. Jerry is on a mission to empower 1st-time wealth building families who do not have sufficient assets to get the help from industry giants. Jerry wants to bridge the financial planning accessibility gap by helping these families take control of their financial futures.

Hispanic/Latino/Latinx HENRY (High Earners, Not Rich Yet) Young Families Gen Y/Millennials (Born 1980-1995)
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Thao T

CFP®

San Marcos, CA

Anora Wealth

Born and raised in Saigon, I moved to the U.S. alone at 16. Shortly after, my family’s business collapsed, and I became financially independent when I was still a teenager. That experience lit a fire in me—a desire to understand how money works, and how to use it to protect and empower the people we love. As I went deeper into the world of finance, spent over a decade working with leading private wealth management firms in California, I realized wealth isn't just about income or investments. It's about peace. It's about having choices. And it's about living a life that reflects who you are—not just what you’ve earned. Too often, we’re taught to chase someone else’s version of success. I’ve seen people climb hard, high, and fast—only to realize they were on the wrong mountain. That’s why I started Anora Wealth: to help people like you pause, get clear on your “why,” and build a financial life rooted in intention, not pressure. Today, I work with first-generation wealth builders, content creators, and women in transition to align their money with what matters most—so they can stop surviving, and start designing a life of clarity, calm, and confidence. Outside of work, I love learning new things, listening to podcasts, crafting, and spending time in nature. I stay active through boxing, cycling, hiking, tennis, and yoga. I’m fluent in Vietnamese, currently learning Mandarin, and know a bit of French.

Immigrants Women Professionals Gen Y/Millennials (Born 1980-1995)
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Mike F

CFP®

Del Mar, CA

Flightpath Financial Planning

Why take your journey with FlightPath Financial Planning Are you looking to reach your financial destination with ease and confidence? As a financial planner and pilot I know firsthand the importance of having a clear path and a trustworthy partner to guide you along the way. Aviation has taught me that careful planning, experience, and ongoing training are crucial for success, and the same goes for financial planning. At FlightPath Financial Planning, we are dedicated to helping you achieve financial independence, where you no longer have to worry about debt, student loans, how much to save for retirement, or whether you will ever be able to afford a home. We believe that the key to reaching your goals is to work with a professional who will always put your interests first and has the knowledge and experience to guide you towards your destination. As Certified Financial Planners® we operate on a fee-only basis, meaning no commissions or sales, allowing us to avoid any potential conflicts of interest and work solely for you. Let us help you pilot your finances towards financial independence, so you can sit back, relax, and enjoy the journey. Contact us today to schedule a free consultation and start your journey.

Airline Pilot Doctor or Medical Professional Mid-Career Professionals Gen Y/Millennials (Born 1980-1995)
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Danny M

CFP®

San Diego, CA

Satori Wealth Management, Inc.

About Danny G. Michael, CFP®, RLP®, MSBA Retirement requires making decisions that will impact my clients for the rest of their lives. So the first thing I do is help them define for themselves what a fulfilling, deeply satisfying retirement looks like. Once they have complete clarity on what they want, I put my advanced degrees in finance and tax-planning to work getting that for them. It’s also important that my clients know I have no hidden agendas. As a Certified Financial Planner™ and Registered Life Planner®, I provide completely transparent retirement planning and my team acts 100% in their best interests. We make no commissions off the financial products clients invest in and we charge no hidden fees. For 20 years, I’ve led clients through the maze that is retirement planning and I love knowing that they’re fully enjoying this phase of their lives and not worrying whether or not their financial resources can support their most fulfilling retirement. There’s nothing worse than realizing after you retire that your planning was incomplete. Let’s work together so that you can enjoy the comfortable, confident retirement you’ve earned. Media Mentions: Bank Rate https://www.bankrate.com/personal-finance/smart-money/understand-how-inflation-impacts-your-life-with-personal-inflation-rate/ https://www.bankrate.com/personal-finance/how-to-write-a-will/ https://www.bankrate.com/financing/cd-rates/pros-and-cons-of-ira-cds/ Investment News https://money.usnews.com/money/retirement/baby-boomers/articles/how-to-retire HuffPost https://www.huffpost.com/entry/important-money-moves-experts_n_5c1d130ee4b05c88b6f81d52 https://www.huffpost.com/entry/401k-loan-rules-borrow_l_5d83e88ae4b0957256b3d417 Think Advisor https://www.thinkadvisor.com/2019/08/21/advisors-advice-top-11-retirement-planning-questions-clients-ask/ Family Wealth News http://abetterwaytoretire.com/Understanding_Your_Personal_Inflation_Rate.aspx Forbes https://www.forbes.com/sites/robertfarrington/2021/12/21/5-last-minute-financial-tips-for-the-end-of-2021/?sh=5b7c6fb31403

Wealth management General retirement planning General tax planning Baby Boomers (Born 1946-1964)
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Alan N

CFP®, ChFC®

Solana Beach, CA

Measured Money Maneuvers

Hi, I’m Alan Nelson, Founder of Measured Money Maneuvers. My “money” story began many years ago with my decision to enlist in the Navy. At the time, I was independent and living on my own, attending community college and working full-time to make ends meet, but was not really sure what I wanted to do with my life, and didn’t want to get shackled into a ton of student loan debt and paying it off into my 30s and 40s. So, I raised my right hand and took the oath with the goals to serve our country, learn valuable skills, hopefully figure out what I wanted to pursue in life, and get my college education paid for…or at least get the GI Bill to assist with college later. Like many young enlisted starting out, in the first two years, my two roommates and I were fooled by the predatory insurance salesman and purchased a whole life policy as an “investment” with the promise of the “guaranteed” 7% rate of return. Thankfully, we had some senior enlisted leaders that knew better and told us to get out of it immediately before the 30-day window closed and we’d have had to pay a huge surrender fee to get out. This was my initial wake-up call that I needed to learn more about personal finance and investing. I was fortunate to earn a commissioning program within a couple years and while I initially thought I’d transition out in 6-8 years, I went on to serve a 25-year career as a submarine officer. As a young junior officer, I wanted to help my Sailors holistically – professionally, personally and of course, financially. Many young service members make poor early financial decisions that can take them years to recover from due to: 1) lack of financial literacy, 2)having their own paycheck for the first time in many cases and, 3) being the target for many unprincipled salespeople. Despite also working at an innovative high-tech company with brilliant engineers, I realized quickly these highly-educated people still didn’t know much about personal finance. People asked how I knew so much, so I offered an initial lunch and learn. The feedback was so positive and by the second seminar, it became undeniably clear that helping people with money to live their best life was my passion and I knew I needed to earn my credentials as a CERTIFIED FINANCIAL PLANNER™ Professional. While I will continue to educate, I realized that I could truly help more people by starting my own fee-only, fiduciary registered investment advisor (RIA) firm, Measured Money Maneuvers LLC.

Military & Veterans Technology Professional Career Changers Gen X (Born 1965-1980)
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Nannette B

CFP®, RICP®

Carlsbad, CA

Inspiration Financial Planning

I’m on a mission to inspire women to be more intentional with their financial choices and provide a place where they can learn and share – without judgment. I’ve been through divorce and death of loved ones, I’ve worked with hundreds of clients with unique financial situations. One thing hasn’t changed throughout my career – my commitment to providing personalized services to my clients to inspire their financial journeys. You’re a busy professional woman in the middle to later stages of your career (or maybe you’ve already retired!). You have a lot going on, but you want to make sure you’re making smart financial moves. Whether you’re the family CFO or not, you want to be treated with respect. You won’t be afraid to ask questions and learn what you don’t know. You’d like to find someone you can bounce ideas off of, to get help making financial decisions, or to delegate to an expert. Finances don’t have to be a drag. You probably are already in the habit of saving. You may be making a lot of money, but haven’t been intentional about what you’re doing with it. Throughout my career, I’ve been inspired by so many women who are doing amazing things in their professional lives. However, the traditional financial advice industry does not serve us well. ➡️Our plans need to account for income shortfalls due to the gender pay gap – leading to a lifetime of reduced savings opportunities. ➡️We may need to plan around periods of income plateaus due to caregiving responsibilities for children or parents – it’s important to be intentional about career choices. ➡️Women live longer than men and are often entering or experiencing retirement solo – this impacts all aspects of retirement income, taxes, and leaving a legacy.

General retirement planning Women Professionals Gen X (Born 1965-1980)
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Jake T

CFP®

Escondido, CA

Astra Wealth Management LLC

At Astra Wealth Management, we provide personalized financial planning and investment management for individuals and families navigating financial complexity. We serve high-net-worth families and high-income professionals, including retirees, sales professionals, business owners, and multi-generational families who value thoughtful guidance and a long-term partnership. AWM is located in San Diego, California and serves clients across the nation. Our clients often come to us during pivotal moments—retirement, equity compensation events, business transitions, job changes, inheritance, or major lifestyle shifts. We specialize in helping clients make confident, informed decisions during these life-defining transitions. Our services include: • Comprehensive financial planning • Portfolio management • Tax planning • Estate and legacy planning • Equity compensation and business transition planning • Insurance & Risk Management As an independent, fiduciary firm, we focus on helping clients align their wealth with what matters most—offering clarity, confidence, and a plan built for the long term.

Retirement income strategy Equity Recipients (RS/RSU, SOP, ESPP) Wealth management
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Laryssa F

CFP®

Carlsbad, CA

Meritage Wealth Management

25+ years of working for hardworking folks in or quickly approaching retirement. →You will work with me as I value one on one relationships with my clients. →I only work with kind people who believe in delegating services to specialists. →My services work best for those with investable assets over $3,000,000 (excluding real estate). →My office is in Carlsbad, CA but I work with clients across the country. ☎️ You can schedule an Initial Consultation by texting INTRO to my office at 760-602-5091 or giving me a call. A little about me . . . ⛳️ aspiring bogey golfer 🧘‍♀️ hot yoga enthusiast 🇺🇸 grateful for this wonderful country of ours 🛫 avid traveler I offer one time financial planning engagements or ongoing, comprehensive services that include financial planning, investment management and tax planning. Here are just some of the topics I advise my clients on: ✔️Roth Conversion Strategies ✔️Net Unrealized Appreciation Strategies ✔️401(k) Rollover Planning ✔️Required Minimum Distribution Planning ✔️Social Security Planning ✔️Pension vs Lump Sum Analysis ✔️Exit Planning for Small Business Owners ✔️Asset Division After a Divorce ✔️Reinvestment of an Inheritance

General tax planning Retirement income strategy Roth conversion strategy Baby Boomers (Born 1946-1964)
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Stephen N

CFA®, CFP®

Carlsbad, CA

Birchwood Capital

Stephen Nelson is a Chartered Financial Analyst® (CFA) charterholder and CERTIFIED FINANCIAL PLANNER™ professional who has spent his career in the investment management and financial planning profession. He helps clients manage their portfolios and plan for retirement, legacy and lifetime goals. His desire to more personally serve clients led to the creation of Birchwood Capital in 2020. Stephen serves individuals and families throughout North County San Diego and across the country. Stephen received a Master of Science in Finance along with a B.B.A of Finance from the Cox School of Business at Southern Methodist University in Dallas, Texas. He also holds the Chartered Financial Analyst® (CFA) charter, CERTIFIED FINANCIAL PLANNER™ designation, and is a member of XY Planning Network. Lastly, he serves as a committee member for the Rancho Del Sol area of Young Life. Originally from Oregon, Stephen traveled to Texas to study business and play football. He and his wife met at school and now live in North County San Diego with their twin daughter and son, Rylynn & Brayden. Together, the Nelson’s enjoy spending time with each other and their extended family, having friends over, getting outside, cooking up a new recipe, watching movies, reading, and savoring each of life’s moments. Read Stephen's blog here: https://birchwoodcapital.com/writings/

General retirement planning Retirement income strategy Income planning General tax planning
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Chris K

CFP®, ChFC®

San Diego, CA

Mercer Global Advisors Inc.

Drawing on a career as a former aviator, I've seamlessly translated the invaluable lessons of teamwork, training, and experience into my role as a financial advisor. Much like the reliance on a well-trained flight crew to navigate challenges in the air, I believe in employing a strategic approach to investing, fostering a long-term perspective, and embracing life's challenges as opportunities for growth. In establishing this firm, my mission is to guide individuals who appreciate a calculated and strategic approach to financial success. As a Certified Financial Planner, I prioritize your interests above all, dedicated to helping each client achieve their unique goals. From the early days of flight school to the final flight, I'm committed to supporting your financial journey. As your trusted co-pilot and navigator, I offer guidance and expertise to help you chart a course toward your life's aspirations. Together, let's plan and navigate the complexities of your financial flight, ensuring a smooth journey towards your envisioned destination."

Airline Pilot Military & Veterans Gen X (Born 1965-1980)
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