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Aaron K

CFP®

Calabasas, CA

Greenup Wealth

Aaron Kirsch is a CERTIFIED FINANCIAL PLANNER™ professional and founding partner of GreenUp Wealth Management. He works primarily with individuals and couples who are approaching or living in retirement, helping them design financial plans that support both long-term security and a fulfilling retirement lifestyle. Aaron began his career in financial services in 2001 at a major Wall Street firm and has since worked with clients across a wide range of life stages, both at large institutions and through his own independent wealth management firm. This experience informs his comprehensive approach to financial planning, which integrates retirement income planning, investment management, tax-aware strategies, risk management, and estate planning considerations. He is the co-author of The Rewarding Retirement Workbook, a resource designed to help people think beyond the mechanics of retirement and focus on how they want to live during this stage of life. Aaron’s work emphasizes aligning financial decisions with personal values, priorities, and legacy goals. Aaron holds himself to fiduciary standards and takes a client-centered approach to planning, helping individuals and families navigate financial decisions with clarity and confidence as they transition into and through retirement.

General retirement planning Retirement income strategy General tax planning Wealth management General estate planning guidance Retired Executive Founder/Business Owner Consultant Self-Employed Approaching retirement Baby Boomers (Born 1946-1964) Gen X (Born 1965-1980) Life coaching / goal alignment

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Luke D

CFP®

Waconia, MN

The Financial Planning Co.

The Financial Planning Co. exists to improve financial lives. We commonly work with people with retirement planning, notably investment management and income planning. Whether through finding previously unknown opportunities for clients or figuring out how much is enough for those who’re ready to step away or establishing financial ground rules for increasing the odds of success, FPC works hand-in-hand with clients on their way to financial independence. We believe that plans rarely work but planning does. Luke DeBoer has a long history of guiding individuals, families, and corporations in multiple facets of financial planning, including investing, retirement planning, insurance, & employer benefits consulting. To support these efforts, Luke is a CERTIFIED FINANCIAL PLANNER™ professional, completed the Certified Benefits Professional program, and holds an MBA with a concentration in Tax from the Carlson School of Management at the University of Minnesota. His professional career includes time at Fidelity Investments as a consultant, leading the financial wellbeing efforts for Delta Air Lines and for UnitedHealth Group, and as a Sr. Relationship Manager at Optum Bank, specializing in HSA’s and their relationship with retirement savings. Luke is married to Gina DeBoer and they have 5 children (Isabella, Veda, Judah, Lucia, Amelia), ages 6-15. They are members at Oakwood Community Church in Waconia. Luke also serves as a Board Member and the Treasurer of the Waconia public school district. Luke is a native Minnesotan, having grown up in the Elk River area.

General retirement planning Social Security optimization Executive Founder/Business Owner Baby Boomers (Born 1946-1964)
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Arch S

Series 63, Series 65

Plymouth, MN

Spencer Financial Advisors

Arch Spencer is the sole advisor at Spencer Financial Advisors in Plymouth, MN, holding Series 63 and Series 65 licenses with seven years of industry experience. He has been with Spencer Financial Advisors since 1999. Spencer Financial Advisors offers portfolio management and investment advice primarily to individual and high-net-worth clients. The firm employs fundamental analysis and a combination of long-term and short-term trading strategies, focusing on equities, mutual funds, fixed income, ETFs—including precious-metal sector ETFs—and may incorporate options and margin transactions within client portfolios.

Active portfolio management Options & derivatives strategies Concentrated stock management Real estate investing
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Ralph H

Series 63

Minnetrista, MN

Harrison Capital Management LLC

Ralph Harrison is the sole advisor at Harrison Capital Management LLC, an independent registered investment adviser based in Minnetrista, MN. He holds a Series 63 designation and has 42 years of industry experience, including nine years at Wunderlich Securities. Outside of his advisory work, he serves as a compensated member of the Mound Westonka School Board. Harrison Capital Management provides discretionary portfolio management and financial planning services to individuals, including high-net-worth clients, as well as pension and profit-sharing plans, trusts, estates, and charitable organizations. The firm customizes portfolios using individual stocks, bonds, ETFs, and no-load funds, managing accounts directly with a focus on retirement advice and maintaining a concentrated client base of approximately $30 million in assets under management.

General retirement planning
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Jon B

CFA®

Minnetonka, MN

Longship Advisers, LLC

Jon Brusven is a CFA® charterholder and the sole advisor at Longship Advisers, LLC, with 12 years of industry experience. He has led Longship Advisers since 2002. In addition to his advisory role, Brusven serves on the boards of several non-investment-related organizations, including a waste-to-energy company and early-stage medical device firms, and acts as financial advisor to the board of USA Energy Group LLC. Longship Advisers, LLC provides third-party investment manager selection and retirement plan consulting to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm operates primarily in a non-discretionary, consultative capacity, focusing on manager selection and monitoring rather than direct portfolio management, and does not take custody or voting proxies for clients.

Private / alternative investments
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Joseph D

Series 66

Eden Prairie, MN

Trustmerit Capital

Joseph De Ziel is a financial advisor at TrustMerit Capital with 16 years of industry experience. He holds a Series 66 designation and has worked at firms including Ameriprise Financial Services and Edward Jones. TrustMerit Capital provides discretionary portfolio management and investment advice to individual and high-net-worth clients, tailoring Investment Policy Statements to each client’s goals and risk tolerance. The firm manages approximately $23.4 million across about 26 accounts, using a combination of fundamental, quantitative, and technical analysis with a long-term trading approach.

Wealth management Passive / index investing
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Nathan M

Series 63, Series 66

Plymouth, MN

MWM Wealth Advisory, LLC

Nathan Millerbernd is the sole advisor at MWM Wealth Advisory, LLC in Plymouth, MN, holding Series 63 and 66 designations with 26 years of industry experience. His prior roles include positions at Harbour Investments, Rivercrest Financial Group, and VOYA Financial Advisors. Outside of advisory work, he is involved in managing farmland through Greenfield Harvest, LLC, and oversees vacation property operations with N8 Vacation Properties, LLC. MWM Wealth Advisory provides fee-based investment management and retirement-plan advisory services to individuals, high-net-worth clients, small businesses, and qualified retirement plans. The firm operates primarily on a non-discretionary basis, managing approximately $130 million in non-discretionary assets and offering services such as investment policy development, monitoring, and participant education.

Wealth management Retirement plans for business owners (SEP, solo 401k) Income planning
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Judd A

Series 65

Long Lake, MN

Paratus Wealth Management, LLC

Judd Axelson is the principal of Paratus Wealth Management, LLC, an independent registered investment adviser based in Long Lake, MN. He holds a Series 65 designation and has 18 years of industry experience. Axelson also owns Axelson & Associates LLC, a consulting and recruiting business unrelated to investment management. Paratus Wealth Management serves individuals and high-net-worth clients, managing approximately $72 million across 44 accounts. The firm emphasizes tailored investment plans based on asset allocation and Modern Portfolio Theory, offering discretionary portfolio management, comprehensive financial planning, and periodic reviews.

General retirement planning College savings (529s, UTMA, etc.) Cash flow / budgeting
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Konnor T

CFP®, Series 63, Series 66

Mound, MN

Wealth Den Financial

Konnor Tranoris is a CFP® professional with eight years of experience in financial advising, currently serving as the sole advisor at Wealth Den Financial. His prior experience includes roles at Wealth Enhancement Group, LPL Financial, and The Vanguard Group. Outside of his advisory practice, he works as an independent contractor for Varsity Tutors. Wealth Den Financial is an independent, state-registered investment adviser serving individuals and high-net-worth clients with discretionary portfolio management and financial planning. The firm employs a primarily passive investment approach using index funds and ETFs, supplemented by fundamental analysis for select securities, and offers both managed accounts and recommendations for held-away assets.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General tax planning
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Brian D

Series 65

Minnetonka, MN

Strategic Financial Planning, Inc.

Brian Durand is a financial advisor at Strategic Financial Planning, Inc. in Minnetonka, MN, holding a Series 65 designation with seven years of industry experience. He has been with Strategic Financial Planning, Inc. since 2002. Strategic Financial Planning, Inc. provides financial planning and portfolio management services to individuals and families, focusing on retirement, investment, tax, estate, and education planning, as well as small-business owner benefits and life-event guidance. The firm tailors investment strategies to each client’s risk profile using a modern-portfolio-theory framework, primarily employing exchange-traded funds and no-load mutual funds.

Wealth management General retirement planning Tax strategies for small businesses College savings (529s, UTMA, etc.) Business sale tax planning Founder/Business Owner Attorney
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Jed O

Series 65

Excelsior, MN

Bridgehaven Capital Management LLC

Jed Otteson is a financial advisor at Bridgehaven Capital Management LLC with six years of industry experience. He holds a Series 65 designation and has worked at Bridgehaven since 2019, following a period of self-employment and 15 years at Whitebox Advisors. Bridgehaven Capital Management provides discretionary asset management and financial planning services primarily for individual and high-net-worth clients. The firm develops customized investment programs aligned with clients’ goals and risk tolerance, combining fundamental research with technical analysis, and offers ongoing portfolio management alongside tailored planning in areas such as retirement, tax, estate, education, and business exit strategies.

Business exit / sale strategy
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