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Aaron K

CFP®

Overland Park, KS

Greenup Wealth

Aaron Kirsch is a CERTIFIED FINANCIAL PLANNER™ professional and founding partner of GreenUp Wealth Management. He works primarily with individuals and couples who are approaching or living in retirement, helping them design financial plans that support both long-term security and a fulfilling retirement lifestyle. Aaron began his career in financial services in 2001 at a major Wall Street firm and has since worked with clients across a wide range of life stages, both at large institutions and through his own independent wealth management firm. This experience informs his comprehensive approach to financial planning, which integrates retirement income planning, investment management, tax-aware strategies, risk management, and estate planning considerations. He is the co-author of The Rewarding Retirement Workbook, a resource designed to help people think beyond the mechanics of retirement and focus on how they want to live during this stage of life. Aaron’s work emphasizes aligning financial decisions with personal values, priorities, and legacy goals. Aaron holds himself to fiduciary standards and takes a client-centered approach to planning, helping individuals and families navigate financial decisions with clarity and confidence as they transition into and through retirement.

General retirement planning Retirement income strategy General tax planning Wealth management General estate planning guidance Retired Executive Founder/Business Owner Consultant Self-Employed Approaching retirement Baby Boomers (Born 1946-1964) Gen X (Born 1965-1980) Life coaching / goal alignment

Top 30 financial advisors of 421 near 24011

Out of 400,000+ nationwide

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Cooper W

Series 66

Roanoke, VA

Merrill

Cooper Woolson is a Senior Financial Advisor with Merrill Lynch Wealth Management, specializing in delivering wealth and asset management strategies tailored to the unique needs of high net worth individuals and institutional clients. He focuses on aligning each client's risk tolerance, time horizon, liquidity requirements, and overall investment objectives to develop personalized financial plans. Cooper’s expertise encompasses discretionary portfolio management, stock option analysis, sophisticated retirement planning, and wealth preservation services, including working alongside clients' tax and legal advisors to address liability management, tax minimization, and asset transfer strategies. Cooper began his career with Edward Jones in Rocky Mount, Virginia, before joining the Roanoke Merrill office in 2018. He employs a holistic approach that leverages Merrill’s global resources to manage complex financial situations, such as concentrated equity positions and life insurance funding. Cooper holds professional designations including CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). He earned a Bachelor's Degree from Liberty University. Active in his community, Cooper serves on the boards of the Franklin County YMCA and Healing Strides of Virginia. Based in Rocky Mount, he lives with his wife, Elizabeth, and their twin daughters, Anne and Catherine. In his free time, Cooper enjoys outdoor activities such as golfing and dirtbiking.

Wealth management Active portfolio management Retirement income strategy Stock option exercise strategy Life insurance needs analysis Parents
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Carissa C

Series 66

Roanoke, VA

Edward Jones

Retirement income strategy Wealth management Business ownership considerations Technology Professional Doctor or Medical Professional Founder/Business Owner Intergenerational Families
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Brandon L

Series 66

Roanoke, VA

Merrill

Brandon Lacroix is a Wealth Management Advisor at Merrill Lynch Wealth Management, specializing in wealth and asset management strategies for high net worth individual and institutional clients. He tailors these strategies to align with each client's risk tolerance, time horizon, liquidity needs, cost considerations, and overall investment goals. Brandon joined Merrill Lynch Wealth Management in March 2006, after working at a multi-national insurance and financial planning firm. He holds a B.S. in Economics and a Markets and Management Certificate from Duke University, where he also served as captain of the varsity golf team. Brandon is a CERTIFIED FINANCIAL PLANNER™ certificant, a Chartered Retirement Planning Counselor (CRPC®), a Certified Plan Fiduciary Advisor (CPFA), a Personal Investment Advisor (PIA), and a Retirement Accredited Financial Advisor (RAFA). He is qualified to manage personalized investment strategies, including individual stocks and bonds, Merrill model portfolios, and third-party investment strategies, and may manage client portfolios on a discretionary basis through the Firm’s Investment Advisory Program. Brandon is involved in several community and professional organizations, including serving as a board member of the Life Ring Foundation and the Roanoke Valley Golf Hall of Fame Scholarship Committee, where he helps determine recipients for scholarship awards totaling approximately $100,000 annually. He also contributes as an area alumni interviewer for Duke University admissions. A native of Roanoke, he resides in the area with his wife, Caroline, and daughter, Lilly.

Wealth management General retirement planning General estate planning guidance College savings (529s, UTMA, etc.) Charitable giving & philanthropy
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John C

Series 66

Salem, VA

Edward Jones

Retirement income strategy General retirement planning College savings (529s, UTMA, etc.) General estate planning guidance Multi-generational wealth transfer
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Michelle Y

ChFC®, Series 66

Roanoke, VA

Edward Jones

General estate planning guidance Planning for children with special needs General retirement planning Wealth management Charitable giving & philanthropy Women's Finance Women Professionals
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Ellen H

Series 66

Roanoke, VA

Merrill

Ellen Hammer is a Wealth Management Advisor with Merrill Lynch Wealth Management. She holds the professional designations of CERTIFIED FINANCIAL PLANNER™ (CFP®) and Certified Plan Fiduciary Advisor (CPFA), and has experience as a Personal Investment Advisor (PIA) and Retirement Benefits Consultant (RBC). Since joining Merrill Lynch Wealth Management in 2011, Ellen has focused on retirement and estate planning, wealth transfer of assets, charitable gifting, and college funding. She holds a business degree with a concentration in finance and a minor in Spanish from Roanoke College. Ellen serves her community as a Board Director for the Roanoke Symphony Orchestra and Junior Achievement, and is on the Advisory Council of Blue Ridge Literacy. She has previously served on the boards of Rotary, Blue Ridge Literacy, and Fellowship of Christian Athletes. Ellen is a member of the Roanoke Women’s Foundation and Junior League of Roanoke Valley and is an alumna of Leadership Roanoke Valley. She lives in Roanoke with her husband and four children.

General retirement planning General estate planning guidance Charitable giving & philanthropy Multi-generational wealth transfer College savings (529s, UTMA, etc.) Women Professionals
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Benjamin H

CFP®, Series 66

Roanoke, VA

Edward Jones

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Business exit / sale strategy General estate planning guidance Founder/Business Owner
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David L

Series 66

Roanoke, VA

Merrill

David Lloyd is the Resident Director at Merrill Lynch Wealth Management in Roanoke, a position he has held since 2021. He joined Merrill Lynch in 2008 and became part of Angle, Lloyd and Associates in 2016. David focuses on providing comprehensive financial planning and investment advisory services tailored to the unique circumstances of individuals and families. His client services include college education planning, divorce transition planning, family wealth management strategies, legacy planning, retirement income planning, and portfolio management, among others. David graduated with a Bachelor's degree in Business Management from Roanoke College in 1996. Prior to his career in financial services, he gained managerial experience in the building materials industry and has also owned and operated small businesses. He holds the Personal Investment Advisor (PIA) designation. David has worked closely with multiple generations of families and places emphasis on supporting clients through significant financial transitions. Outside of his professional role, David has been involved in community leadership, including serving as Chair of the Community School Board. He resides in Roanoke and has personal interests in camping, cooking, hiking, music, reading, singing, traveling, and woodworking.

Family Business Multi-generational wealth transfer General retirement planning Retirement income strategy Wealth management
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Jordan G

Series 66

Salem, VA

Edward Jones

Retirement income strategy General retirement planning Divorce financial planning General estate planning guidance Wealth management
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Amy S

Series 63, Series 66

Hardy, VA

Edward Jones

College savings (529s, UTMA, etc.) Retirement income strategy General retirement planning Wealth management Multi-generational wealth transfer
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