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Joe F

CFP®, CFA®

New York, NY

Fortrove Partners

Hi! My name is Joe Forish and I started Fortrove Partners to help technologists deal with challenges of company ownership / equity compensation. From a young age, I learned about maximizing hard work and doing what you do best while working at my father’s auto dealership. I also saw first-hand both the rewards and challenges of running a business. Prior to Fortrove, I honed my expertise investing in public and private equity. I graduated from Pennsylvania State University with a B.S. in Finance and International Business, and from the Harvard Business Analytics Program, with Distinction. In my free time you will find me skiing an evergreen tree-lined run or longboarding when it’s cloudy and glassy. I live in New York City with my wife Linda.

Startup equity planning Exec comp design Business ownership considerations Technology Professional Founder/Business Owner Established Professionals Gen Y/Millennials (Born 1980-1995)

Top 30 financial advisors of 2,173 near 20147

Out of 400,000+ nationwide

Danny K

CFP®, CPA

Hamilton, VA

FI-Nancial Planner LLC

As a member of the financial independence community, I understand the value of quality fee only advice catering to the complex and "nontraditional" route we are taking to life. I have built a "lifestyle" practice, where I can serve clients, maintain my balanced lifestyle with two girls, pursue my hobbies and travel. I primarily work with clients on an ongoing retainer basis, charged with a monthly billing arrangement. For legacy (separated) clients or family of clients, I offer hourly based planning. I also prepare tax returns and manage assets, both of which I charge a separate fee for. After graduating from University of Maryland, College Park, I worked in public accounting doing tax preparation and consulting for high net worth individuals, estates and trusts. I changed careers into financial planning in 2013, working mainly with clients pursuing a traditional retirement path, including attorneys, physicians, executives and families with wealth. After working for a large planning firm in the DC area, I launched my firm in 2018. I am a CFP® and CPA. Given my background, I specialize in tax planning, retirement planning and frugality!

General tax planning FIRE (Financial Independence Retire Early) Young Families Gen Y/Millennials (Born 1980-1995)
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Joanne B

CFP®, CPA, PFS™

Vienna, VA

Birch Street Financial Advisors

I started my career in the tax arena and quickly found my passion in financial planning. In 2019, I started Birch Street Financial Advisors to provide proactive tax-focused financial advice. I help pre-retirees (5-7 years), retirees and widowers align their human and financial resources with their values, solve complex financial problems and minimize taxes to achieve financial security. My role is to be your thinking and accountability partner; empowering you to create, modify and implement financial strategies that give you the comfort to sleep at night. Since launching my firm, I have been featured in numerous publications including InvestmentNews, Money, and U.S. News & World Report to provide insight on tax law changes, Roth IRA conversion strategies, charitable giving and gift & estate planning. I speak on charitable giving strategies to help clients achieve their philanthropic endeavors in a tax optimized way. I have my CERTIFIED FINANCIAL PLANNERâ„¢; and CPA/PFS designations which support my commitment to maintaining a high standard of professionalism in my practice. I am the proud graduate of the University of VA McIntire School of Commerce with both a Bachelor's and Master's degrees in Accounting with a Specialization in Taxation. Our financial lives have many moving parts - retirement, cash flow, income tax, investment and estate planning. Each part is a different piece of a complex financial puzzle. I help client's piece the puzzle together and hone in on what's important to them about money and how they can use it to meet their goals. In my spare time, I decompress with Crossfit workouts with my husband, play never ending catch with my rescue dog Macie and experiment with native gardening.

General retirement planning General tax planning Wealth management Baby Boomers (Born 1946-1964)
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Lamar W

CFP®

Herndon, VA

Dream Financial Planning

Lamar Watson, a CERTIFIED FINANCIAL PLANNER™ professional, founded Dream Financial Planning to serve the needs of young professionals and minorities who typically don’t have access to fee-only and fiduciary financial planning. Prior to founding Dream, Lamar worked at a wealth management firm in Reston, VA, for over a decade. At his most recent firm, he served as the lead research analyst on a team of advisors that managed approximately $2 Billion in assets. He also served as a Vice President and Financial Advisor in the Private Wealth Management division. In this role, he worked with hundreds of clients across the country to help them meet their financial goals. Lamar’s proprietary process, the DREAM Financial Planning Process™, is the culmination of 15+ years of industry insight and experience. Less than 30% of all CFPs nationwide are in their 20s and 30s. I use The DREAM Financial Planning Process ™ to help my clients save, grow, and protect their wealth. We operate as a virtual firm and offer evening and weekend meetings for our client’s convenience. Ask about our unique pricing structure that starts at $100 per month for young professionals. We don’t have asset minimums for our clients. Less than 3.5% of all the 80,000 Certified Financial Planners (CFPs) in the United States are black or Latino, according to a new survey from the CFP Board Center for Financial Planning. Put another way; there are just 2,700 black or Latino CFPs in America; 1,200 blacks and 1,500 Latinos. Born in D.C. and a lifelong resident of Virginia, Lamar is a die-hard fan of many Washington D.C. area sports teams, most notably the Washington Redskins. His love for the Redskins all began when his grandfather started taking him to games when he was just eight-years-old. Previously, Lamar served as a volunteer basketball coach for the Chantilly Youth Association and Frederick County Parks and Recreation. In his free time, Lamar enjoys working out, biking on the Washington & Old Dominion Trail, and traveling. Feel free to contact me to schedule a complimentary 30-minute phone call to see if Dream Financial Planning is a good fit for you and your family.

Doctor or Medical Professional Technology Professional African Americans/Black Gen Y/Millennials (Born 1980-1995)
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Chris U

CFP®, RICP®

Vienna, VA

Discovery Wealth Planning LLC

When you choose to work with Discovery Wealth Planning, you work directly with the firm’s founder, Chris Urban. He offers Hourly, Retirement-Focused Personal Financial Planning with an emphasis on Cash Flow Planning, Investment Advice, Tax Strategies, and Insurance Guidance Ideal for Ages 55+. Chris has the CFP®, RICP® and TPCP® certifications. Chris employs a life-centered approach to helping clients achieve their financial goals. He takes time to understand each client’s current situation, goals, values and purpose before proposing strategies to grow and protect their wealth. His specialties include retirement income, tax and investment planning. Chris has more than 20 years of experience in the financial services industry. Prior to founding Discovery Wealth Planning, Chris served as a wealth advisor at an investment advisory firm in Northern Virginia. He previously held various roles in the capital markets and investor services divisions at a large institutional firm, working in both Boston and Los Angeles. Chris is a CERTIFIED FINANCIAL PLANNER® practitioner, a Retirement Income Certified Professional (RICP®) and a Tax Planning Certified Professional (TPCP®). Chris has a bachelor’s degree in finance from Bentley University in Waltham, Massachusetts, and a Master of Business Administration from Boston University. Chris lives in Vienna, Virginia, with his wife Lauren and daughters Avery and Sienna. In his free time, he enjoys running, biking, playing golf and pickleball, and watching college football and golf on TV.

General tax planning General retirement planning Baby Boomers (Born 1946-1964)
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Alyssa L

CFP®

Sterling, VA

Luminate Financial Planning

I founded Luminate Financial Planning because I am passionate about the power of planning and about helping you build a life based on what matters most to you. Financial planning is a mix of art and science. It’s not just about the numbers, but what the numbers mean for you. It's how you can use money as a tool to build your own great life. I will work with you to simplify and take control of your financial life. I will empower you to align your financial assets with your own values and goals. I believe that financial planning should be transparent, using a fee-only structure to minimize conflicts of interest. No commissions and no hidden fees. I personally understand the transformative power of sound financial planning and advice. Before leaving my prior career in corporate finance, and before I knew financial planning was even a profession, I built my own extensive plan for my family. We wanted to figure out if I could take time off of my career to start a family and become a stay-at-home mom while our kids were young. That basic plan (built with an Excel spreadsheet) served as a guidepost for the financial decisions my family and I have faced. My background  I have an MBA in Finance from Georgetown University and an undergraduate degree in Business Administration from Bloomsburg University. I hold the CFP® certification and passed the Series 65 Uniform Investment Adviser exam. I worked as an associate financial advisor and wealth planner for an independent broker-dealer before launching my own practice.

Wealth management Active portfolio management General retirement planning Mid-Career Professionals Gen X (Born 1965-1980)
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David M

CFP®

Potomac Falls, VA

Rule72 Financial

I work with people who once managed their own investments until their finances became more complex and they realized they wanted a seasoned advisor to guide them. I'm in Northern Virginia and meet with clients in person and virtually, locally or globally. My main goal is to help people find creative ways to accomplish what they want to do and people are often surprised they can by using our Rule72 Principles! I do this by organizing your finances, clarifying your life plans, and answering questions such as: 1. When can I make work optional? 2. How do I pay less in taxes? 3. How do I avoid losing money when the markets go down? 4. What should I do with my new wealth, inheritance, or business income? 5. How do I leave a legacy or provide tax-advantaged charitable giving? I’ve been advising high-net-worth clients—including veterans and expatriates since 2018. Based in Loudoun County, Virginia, near Washington, D.C., I enjoy working with clients both locally and globally. I am also a retired U.S. Air Force veteran and enjoy helping other veterans learn about sound financial principles practiced by Rule72. Outside of my practice, I enjoy spending time with my three grown children. In addition to travel, I visit local museums and battlefields, staying active outdoors, and supporting several charitable organizations. David Miller is a CERTIFIED FINANCIAL PLANNER™ professional and U.S. Air Force veteran. He holds a master’s degree from the Industrial College of the Armed Forces (Financial Services Industry, 2005) and completed the CFP® education at the University of Virginia. David founded Rule72 Financial to help professionals, business owners, and inheritors simplify wealth, reduce taxes, and build lasting legacies. Based in Northern Virginia, he serves clients locally and across the U.S

Wealth management Military & Veterans Expats
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Ryan P

CFP®, CFA®

Great Falls, VA

GuidePoint Financial Planning

I founded GuidePoint because I believe that fee-only financial planning is the road map to an amazing place – financial freedom. Financial freedom gives you the power to plan for endless possibilities. It is the power to retire early, send your kids to any college, or spend more of your precious time with the ones that matter most. For me, this all begins by working in a transparent, fee-only manner. This means every day we are working for you and your best interests. Together we will explore valuable planning opportunities, uncover financial blind spots, and achieve an even greater tomorrow. As a planner, one of my favorite quotes is, "The best time to plant a tree was 20 years ago - the second best time is now." If you have never worked with a fee-only planner before, I am excited to share our distinct approach with you. I offer a free 30-minute call where you can ask me any financial questions you may have.

Wealth management Cash flow / budgeting General retirement planning Parents Young Families
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Jonathan M

CFP®

Ashburn, VA

Integrity Road Wealth Partners LLC

As a Wealth Advisor and Director at Integrity Road Wealth Partners, Jonathan pursues a client-focused approach to financial planning and wealth management. With experience serving affluent and high-income clients, he helps people navigate complex financial situations with clarity and confidence. His areas of focus include clients with charitable giving intentions—especially those with multifaceted gifting goals; retirees entering a new phase of life; next-generation professionals inheriting wealth; business owners and executives preparing for or completing complex exits; and individuals needing cash-flow planning and disciplined portfolio management. Jonathan also serves on the firm’s investment committee. Jonathan’s interest in financial planning began with a simple observation: financial decisions often create tension not because people lack good intentions, but because they lack clarity. He has seen couples, families, and friends share the same goals yet struggle to move forward together. This understanding sparked his passion for guiding clients through prudent decision-making with unity and purpose. Today, he helps individuals and families understand their options, align decisions with their values, and pursue goals that meaningfully shape their lives. His mission is to provide clarity, direction, and strategic support so clients can move into the future with confidence and peace. Jonathan graduated magna cum laude from Liberty University with a Bachelor’s in Business Administration. While working in financial services, he completed the Series 65 examination to become an Investment Advisor Representative and went on to earn his MBA from Texas A&M University–Corpus Christi. He is a CERTIFIED FINANCIAL PLANNER® professional, having completed extensive coursework in estate, tax, retirement, investment, and insurance planning, as well as a comprehensive examination and practical experience requirement. He is also a Certified Kingdom Advisor®. In previous advisory roles, Jonathan served affluent and ultra-high-net-worth families, professionals, and executives, and contributed to the training and development of new advisors. Jonathan currently serves on the Emerging Champions Board and Scholarship Committee with Kingdom Advisors.

ESG / Sustainable investing Founder/Business Owner Christian Faith Based Gen X (Born 1965-1980)
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Tim M

CFP®

Chantilly, VA

Gladwyn Financial Advisors, Inc.

Gladwyn Financial Advisors, Inc. is owned and operated by Timothy T. Murray and his wife Polly A. Murray. Tim has lived in Northern Virginia since 1972, has been a small business owner since 1993, and a financial planner since 2002. In 2000, Tim and Polly closed their learning center to allow Tim to fully pursue what had been, for many years, his undeniable interest — personal finance. After completing the required coursework and passing the CFP exam in 2002, Tim affiliated with Capital Planning & Investments, Inc. in Fairfax, as a financial planner and investment advisor. In 2005, Tim decided to go it alone and founded Murray Financial, Inc., a registered investment advisory (RIA) firm, which was subsequently renamed Gladwyn Financial Advisors in 2021. Tim’s motivation to start this business was his belief that fee-based investment advice alone, as opposed to dual agency (fee and commissioned based) was most appropriate for, not only him, but more importantly, his clients. As an RIA-only, Tim was then able to serve his clients without the corporate or institutional conflicts-of-interest prevalent in the financial services industry. Gladwyn’s investment advice revenue is limited to hourly charges or fees based on assets under management (AUM). While no longer preparing income tax returns for clients, Tim has been an income tax practitioner since 1986. He is a member of the National Association of Tax Preparers and annually maintains and improves his tax knowledge by way of continuing education courses. In 2006, after discovering that several new clients had previously made very poor divorce settlement decisions, Tim went back to school (again) to earn the Certified Divorce Financial Analyst® (CDFA®) designation so that he could be better equipped to help those going through this very emotional difficult and financially trying time. With Tim's wide range of education, work, and life experiences, he provides a broad and balanced perspective to financial decisions. He enjoys and is fully dedicated to educating others on their personal finances. Whether you are a recent retiree, in mid-career, a small business owner, or a new college graduate, Tim and his team are prepared to help you meet your financial goals and provide you with client-centered financial planning, investment, and tax advice.

Wealth management Active portfolio management Tax-loss harvesting Divorced Widow/Widower Baby Boomers (Born 1946-1964)
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Eric O

CFP®

Oakton, VA

Olsen Family Financial, LLC

I am the proud father of four incredible children (all born within 5 years of each other), and husband to a very patient wife (see previous comment). After attending the US Air Force Academy in Colorado Springs, CO, and while serving on Active Duty in the US Air Force as an Acquisitions Officer, I founded Olsen Family Financial, LLC in 2016, where I work as the firm's Lead Financial Planner with a team of two other amazing military veteran advisors. I then completed a Master's of Liberal Arts, Finance degree from the Harvard Extension School, after which I was fortunate to return to the Academy to teach finance and accounting courses. Following that assignment, I was selected for a PhD sponsorship, which I completed in 2024 at THE Ohio State University, with a research focus on how real estate fits into the personal balance sheet, behavioral finance, military finance, and life insurance. As much as I love financial planning, academia, and working with our clients, I'd much rather be skiing in Utah or Colorado, backpacking or paddleboarding in Wyoming, camping at our favorite state park in Ohio (Hocking Hills), or coaching my kids' lacrosse teams. Your finances, your business, your career, etc., are all important. We want to help you optimize those aspects of your life so that you can do the things that really light your fire.

Business ownership considerations Business exit / sale strategy Military & Veterans Real Estate Professional
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