Perry Richards
Advisor at Merrill
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Advisor at Merrill
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Firm
Merrill
Location
Manhattan Beach, CA
Credentials
Series 63, Series 65
Industry experience
34 years
Perry Richards is a Wealth Management Advisor and Managing Director at Merrill Lynch Wealth Management in Beverly Hills, California. He leads Richards, McMahon, Power & Associates, a six-person team that provides a wide range of wealth management strategies and investment services to individuals, families, and business owners. Perry and his team focus on delivering holistic financial oversight, helping clients manage their wealth, maintain their lifestyle, and plan for legacy, while collaborating with clients’ other trusted advisors to provide professional and objective guidance.
Perry began his career at Merrill Lynch Wealth Management in 1991 and has held several leadership roles, including District Sales Manager and Director in offices located in Greenwich, CT, Century City, CA, and Beverly Hills, CA. He is a qualified Portfolio Manager specializing in discretionary management of personalized or defined investment strategies, which may include individual stocks and bonds, Merrill Lynch model portfolios, and third-party strategies. His client focus areas include college education planning, family wealth management, legacy planning, tax minimization, and services for corporate executives and non-profit organizations. Perry earned a Bachelor of Arts degree in Finance from Michigan State University in 1989 and holds the Certified Investment Management Analyst® designation awarded by the Investments & Wealth Institute in conjunction with The Wharton School.
Residing in Pacific Palisades, California, Perry lives with his wife Kerrie and their two daughters. Outside of his professional commitments, he enjoys golf, surfing, biking in the Santa Monica Mountains, yoga, and spending time with his family. Perry and Kerrie are also active in community service, volunteering their time to support Adams House, a shelter for battered women and children in Los Angeles.
Bank of America, N.A.
2011 - Present (15 years)
Merrill Lynch, Pierce, Fenner & Smith Incorporated
1991 - Present (35 years)
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