user avatar

Nicole Crandell

Advisor at Advisory Alpha, LLC

Updated today
Advisory Alpha, LLC logo

Firm

Advisory Alpha, LLC

Location

Holland, MI 49423

Credentials

Series 65

Industry experience

6 years

Client services

Financial planning Portfolio management Pension consulting Educational seminars or workshops

Fee options

Fixed

Fixed fees generally range from $1,000 to $10,000 for certain specialty solutions and financial planning services

Percentage

0.10% to 1.70% depending on services provided; average asset-based fee will not exceed 1.70%

Commissions

Investment advisor representatives may accept compensation for sale of securities or insurance products (commissions and other payments) independent of advisory fees

Project-based

Hourly fees between $50 and $400 per hour for certain specialty solutions and financial planning services

Other

Minimum fee: May be implemented or waived at the discretion of the investment advisor representative; fully disclosed in advisory agreement Fee-only: Financial planning and specialty solutions charged on hourly or fixed fee basis; hourly fees range from $50 to $400 per hour; fixed fees generally range from $1,000 to $10,000; fees negotiable and outlined in advisory agreement

Work history

Advisory Alpha, LLC

2018 - Present (8 years)

Unemployed

2018 - 2018 (1 year)

City Made Clean

2018 - 2018 (1 year)

GNS America

2016 - 2018 (2 years)

Perrigo Company

2015 - 2016 (1 year)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Jeffrey B

Series 66

Holland, MI

Edward Jones

Retirement income strategy Divorce financial planning General estate planning guidance General retirement planning

Laura P

Series 63, Series 66

Zeeland, MI

Fidelity

Laura Pomeroy is the Vice President, Wealth Planner at Fidelity Investments, a role she has held since 2023. She has been with Fidelity Investments since 2013, progressing through positions including Financial Consultant, Senior Relationship Manager, and Relationship Manager. Prior to joining Fidelity, she was a Licensed Personal Banker at PNC Investments from 2005 to 2013. Her professional experience spans over a decade in wealth planning and financial consulting, where she focuses on building and maintaining sound financial plans tailored to each client's unique financial journey. Laura emphasizes a collaborative approach and long-term support in her work with clients. Outside of her professional role, Laura enjoys fitness activities, social events with friends, outdoor adventures, skiing, and swimming.

Wealth management

Michael R

Series 63, Series 66

Holland, MI

Edward Jones

Retirement income strategy General retirement planning Wealth management Business exit / sale strategy General estate planning guidance

Ross D

CFP®, Series 63, Series 66

Holland, MI

Edward Jones

Charitable giving tax strategies Equity Recipients (RS/RSU, SOP, ESPP) Business ownership considerations General estate planning guidance Wealth management Founder/Business Owner

Michael C

Series 66

Holland, MI

Edward Jones

Wealth management ESG / Sustainable investing Founder/Business Owner Hispanic/Latino/Latinx LGBTQIA

Kyle W

Series 66

Holland, MI

Edward Jones

College savings (529s, UTMA, etc.) Wealth management ESG / Sustainable investing Retirement income strategy Founder/Business Owner
Warmer team member

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")