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Max Kuperus

Advisor at HBW Advisory Services LLC

Updated today
HBW Advisory Services LLC logo

Firm

HBW Advisory Services LLC

Location

Grand Rapids, MI 49546

Credentials

Series 65

Industry experience

< 1 year

Client services

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Fee options

Fixed

Up to $10,000 fixed rate for combined ongoing financial planning and asset management services; up to $2,500 fixed fee for financial planning services.

Percentage

$0+: up to 2.00% $0+: up to 1.50% (Online Portfolio Management via Betterment LLC) $0+: 0.35% (Sub-advisory services to Midland National Life Insurance Co)

Commissions

Commission-based compensation received by registered representatives for sales of securities and insurance products, separate from advisory fees.

Project-based

Up to $300 per hour for financial planning and consulting services.

Work history

Pathway Financial Design

2025 - Present (1 year)

Pathway Financial Design

2025 - Present (1 year)

Ride Your Way LLC

2024 - 2025 (1 year)

Farm Bureau Ins

2023 - 2025 (2 years)

Unity Motors

2019 - 2020 (1 year)

Supreme Shine

2019 - 2019 (1 year)

Kuperus Small Engine Service

2017 - 2023 (6 years)

N Schut Greenhouses

2017 - 2017 (1 year)

STUDENT

2016 - 2020 (4 years)

STUDENT

2015 - 2016 (1 year)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Jordan L

CFP®

Wyoming, MI

True Wealth Retirement Partners, LLC

How much can we safely spend? When should we take Social Security? How do we minimize taxes on everything we've saved? If questions like these keep you up at night, you're not alone. You've spent decades building wealth—now you need a plan to turn it into income that lasts. I specialize in tax-smart retirement income planning for families in-or-near retirement: Roth conversions, Social Security timing, pension decisions, and investing built for distribution—because retirement requires a different playbook than accumulation. How would we work together? It starts with a free Retirement Clarity Call where we dig into your situation and confirm we're a good fit. From there, we'll schedule a Blueprint Meeting where I'll walk you through your key challenges, opportunities, and a recommended strategy tailored to your retirement goals. You'll walk away with real clarity on how to lower your taxes, optimize your income, and retire with confidence—whether we end up working together or not. Tell me about your flat-fee membership model? Most advisors charge 1% of your assets—on a $2M portfolio, that's $20,000/year. I charge a flat $400/month for comprehensive planning, plus an optional 0.49% if you'd like us to manage investments. We start with planning first, and there is no requirement to move your assets to begin working together. No pressure. No hard sell. We're looking for long-term relationships, not transactions. If we're not the right fit, I'll gladly point you toward someone who is.

General retirement planning Retirement income strategy Income planning Baby Boomers (Born 1946-1964)

Stephanie T

CFP®

Ada, MI

Golden Goose Wealth Planning

Stephanie, a Certified Financial Planner (CFP®) professional, is dedicated to simplifying the complexities of finances. Her passion lies in guiding clients to achieve their financial goals, drawing on her personal experiences as a mom who understands the everyday challenges of balancing money and family. Stephanie enjoys helping women take charge of their finances. She believes financial education is important and wants her clients to feel like they understand what they are investing in and become empowered with their finances. She specializes in helping women navigate difficult situations such as divorce, losing a spouse, or starting a business. Stephanie holds a BSBA undergraduate degree with a major in personal financial planning. Furthering her education, she earned a master's degree in advanced financial planning with a focus on financial therapy at Kansas State University. As the former president of The Financial Planning Association of Michigan (FPA), Stephanie actively contributed to various committees, including education, NexGen, mentorship, and symposium. Currently serving as the co-chair of the career development committee, she believes in the importance of advancing the financial planning profession. Stephanie is deeply committed to mentoring financial planning students across the state, advocating for women's participation in the profession, and fostering industry connections. In her leisure, Stephanie enjoys spending time with friends and family by the lake, at concerts, or while traveling. With a love for people and relationships, she enjoys entertaining, hosting gatherings, and bringing festive decorations to every holiday celebration. She is heavily involved in her community and is a CASA volunteer. She also started a non-profit, Once Upon a Room Grand Rapids, which decorates hospital rooms for children experiencing a long-term stay

Founder/Business Owner Female Executives Divorced Women Women Professionals Gen X (Born 1965-1980)

Scott G

CFP®

Jenison, MI

Socrates Financial Planning

I was a college professor for many years and now I teach fellow professors how to manage their finances with confidence. I teach early-career professors how to create an effective financial plan and teach seasoned professors how to adjust their plans as retirement approaches. As a professor, I prepare for the first day of class. As a money mentor, I help professors prepare for their first day of retirement. As a professor, I help students develop an academic plan to meet their career goals. As a money mentor, I help professors develop a financial plan to achieve their life goals. Unlike most financial professionals, I work with you as a fee-only fiduciary planner. This means I am paid directly by you for objective advice without sales commissions, hidden fees, or conflicts of interests. My earliest money memory is saving my allowance and birthday money to pay for a toy when I was seven years old. I went to the sales counter with my piggy bank and dumped out coins and crumpled dollar bills. To this day, I value the ability to save for future goals. And yes, I still own the ceramic piggy bank! Investments are important, but so are income taxes, insurance, education funding, daily spending habits, estate planning and our relationship with money. I look forward to helping you achieve clarity and confidence with all aspects of a comprehensive financial plan.

Educators, Teachers, and Academics University Employee

Andrew M

CFP®

Grand Rapids, MI

Fiduciary Financial Advisors

There is something we have in common. We all have financial resources that we have to figure out how to steward. As you journey in your financial life, it can be difficult to make decisions along the way. Having a trusted advisor is essential to navigating the now and planning for the future. As your advisor, I specialize in helping clients develop a plan that fits their unique situation. We will consider all areas of your financial life as we work together to chart a course forward. Income tax planning Investment planning Retirement planning Charitable giving Cash flow planning Insurance planning Education planning Estate planning It is my desire to be a guide along the journey and help you make your plan a reality. If you would like clarity and direction in your financial life, or someone to help keep you on course, I’d love to have a conversation about working together.

Business ownership considerations Business exit / sale strategy Business succession planning Founder/Business Owner Christian Faith Based

Aimee O

Series 66

Rockford, MI

Edward Jones

Retirement income strategy Divorce financial planning Business ownership considerations General estate planning guidance Wealth management Founder/Business Owner

Kelly B

Series 63, Series 65

Rockford, MI

Fidelity

Kelly Ballor is the Vice President and Wealth Planner at Fidelity Investments, a role she has held since 2018. She has been with Fidelity Investments since 2012, progressing through positions including Financial Consultant and Investment Representative. Kelly focuses on building customized financial plans by gaining a deep understanding of her clients and their family systems. Her approach emphasizes developing lifetime relationships and leveraging the resources of Fidelity to help clients work toward their definitions of financial success. She holds insurance licenses in Arkansas and California. Outside of her professional work, Kelly's interests include boating, cooking and baking, kayaking, movies, traveling, and yoga.

Wealth management
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